What happens when the glossy leadership myth meets real life - kids, partners’ health, and aging parents? Yasmine de Aranda argues that caregiving is a leadership superpower and that humane companies outperform hustle cosplay. We map marketing’s role as organizational glue, why growth-at-all-cost fails humans and strategy, and how to build flexible, trust-based teams that still deliver. We close with a protect-your-energy cadence any leader can adopt this week.
You’ll learn:
- How to design marketing to serve sales, success, and product (service over silos)
- Policies and practices that support the sandwich generation without losing performance
- Why empathy is an operational advantage—and how pressure erodes it if you’re not careful
- Practical leadership OS: flexibility, clear values, and energy protection habits
Connect with Yasmine
• Website: https://360angle.ca/
• LinkedIn: https://www.linkedin.com/in/yasminedearanda/
• Email: yasminedearanda@gmail.com
Work with Adam
👉 Book your 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min
Check on your people today. Care is strategy.
Exclusive holiday release: 12/19. Unpacking real. Ditching noise.
Host
Adam W. Barney
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