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November 4, 2025 52 mins

After the heartbreaking loss of his brother Robin to germ cell cancer at just 24, Toby Freeman and his family turned grief into action, founding a charity that has become the UK’s leading voice for young people’s cancer awareness.

This candid conversation reveals the raw emotions behind the inception of the charity, detailing both the challenges and the triumphs that come with building a family-led mission in the wake of such profound loss.

We’ve seldom heard such a moving story of a family bringing together their combined strengths to save lives, with familial love at the heart of every move they make…

🔑 Key Themes

  • Transforming Personal Loss into Purposeful Action
  • The Power of Family, Community and ‘Amazing Strangers’
  • Using Humour to Break Taboos
  • Navigating Grief and Personal Growth Together

🔗 Connect with us

Liz Willingham: https://www.instagram.com/lizzielean/

https://www.linkedin.com/in/liz-willingham-09273a3/

Leila Willingham: https://www.instagram.com/leilawillingham/

https://www.linkedin.com/in/leila-willingham-821530a1/

Liz Lean PR: https://www.lizleanpr.co.uk/

https://www.instagram.com/lizleanpr

https://www.linkedin.com/company/liz-lean-pr/

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