March 17, 2025 • 17 mins
In this episode we explore powerful strategies for making high-value connections at large conferences and networking events. Learn how to set clear objectives, position yourself strategically, and utilize effective conversation starters to build meaningful and lasting relationships. This episode is full of actionable tips to help you network with confidence and purpose, especially for those attending the upcoming Squad Up Summit. Tune in to discover how you can elevate your networking game to spark valuable business opportunities and personal growth.
00:00 Welcome to Investor Evolution
00:25 The Importance of Networking with Purpose
02:17 Setting Clear Goals for Networking Events
06:18 Strategic Positioning for High-Impact Networking
08:52 Approaching People with Confidence
09:57 Creating Meaningful Connections
14:58 Action Steps for Effective Networking
17:25 Closing Thoughts and Encouragement
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Disclaimer: I am not a CPA, attorney, insurance/real estate agent, contractor, lender, or financial advisor. The content in these videos shall not be construed as tax, legal, financial advice, or other and may be outdated or inaccurate; it is your responsibility to verify all information yourself. This is a podcast for entertainment purposes ONLY.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to investor evolution,elevate.
Whether you're looking to createfinancial freedom, reclaim your
time, or find harmony whileyou're thriving in your career,
this show is for you.
Join me each week.
As we uncover strategies to growyour wealth, nurture your
personal development, andelevate your life to new
heights.
So you can live with purpose,joy, and confidence.
(00:23):
You've probably been therebefore, walking into a massive
conference or networking eventand looking around at hundreds,
if not thousands of people andwondering, where do I even
start?
The truth is that most peopleshow up to these events.
Without a plan, they shakehands, collect business cards,
(00:45):
or blink cards in our case, andleave with surface level
connections that don't really goanywhere.
But, what if you could walk intothese events with a clear
strategy, knowing exactly whoyou want to meet, what you want
to achieve, and how to makeevery conversation count?
Well, you're in luck, becausethat's what today's episode is
(01:08):
all about.
For those of us in the PaceMorby world, we are coming up on
our massive annual event calledSquat Up Summit.
And as I was thinking about howI'm going to approach this
event, I thought this would be agreat way to share with you some
insights on networkingintentionally.
Networking can feeloverwhelming, especially when we
(01:31):
don't have a clear purpose orgame plan.
The people who make the most ofthese events and create the
biggest impact are those whoknow why they are there and what
they want to take away.
So if you're investing time andmoney into attending these
events, you should be gettinghigh value connections,
(01:51):
insights, and opportunities inreturn.
Don't just spend your money andnot get great takeaways.
So today we're going to talkabout how to set clear goals
before attending an event, whereto strategically position
yourself for high impactnetworking, as well as how to
build meaningful and lastingconnections.
(02:12):
And not just exchange thoseblank cards.
So let's dive in.
Let's talk about setting yourintentions so that you can go in
with a plan.
So, key questions that you wantto ask yourself before you show
up in Dallas at Squad Up Summit.
What is your main objective?
Why are you going?
Are you just going becauseeverybody else is?
(02:33):
Or are there strategic peoplethat you want to meet?
Things that you want toaccomplish?
Perhaps if you're in Gator, youare looking for those who, are
needing transactional lending.
Maybe you're connecting withwholesalers, maybe you're
connecting with those in sub 2who are looking double closes,
(02:53):
EMDs, those type of things.
Maybe you're like, I am so busy,I need a partner, I need an
operator.
Maybe you're looking forbusiness partners.
If so, that may tailor who youare talking to and structure
your time a little bitdifferently than if you're
looking for private moneylenders.
(03:15):
Okay?
Are you there just to hear thespeakers?
Are you there to build brandvisibility?
What are you going for?
Why are you attending thisevent?
What is your main objective?
Number two, who do you need toconnect with?
I want you to think of 10, 15,20 people, maybe, maybe less,
maybe more, that would make themost impact for you and your
(03:39):
business moving forward?
Who are those people?
Maybe it's not specific people.
Maybe it's type of peoples.
For example, if you are a buyand hold investor, maybe you
need private money partners orPMLs.
How many of those people wouldyou like to connect with?
Maybe you're in sub two andyou're like, I need TCs or
(04:01):
operators.
Who are those people that youneed to connect with?
And number three, and I thinkthis is probably actually the
most important one, whatspecific value can I offer?
When you are going to theseevents, you need to be thinking
about what you can give others,not just what you can get from
(04:22):
others.
So as you're thinking aboutthis, what is it that you do
naturally, what is it that isyour superpower that you can
help others with?
For example, for me, I am greatat connecting people and I'm not
talking about connecting formoney.
What I'm talking about islistening to people, hearing
what they're working on, whattheir needs are.
(04:44):
and being able to say, Oh, Iknow the perfect person that you
need to talk to.
So if I can help provide someonewith a connection with another
person or people that would behelpful for their business, that
is where I'm great at.
And I can do that.
That is a value I can offer.
So I'm looking at that alreadyand thinking about the different
(05:05):
connections that I have that Ican connect people with as we go
through this time.
So again, think about what isyour main objective?
Who do you need to connect withand what value can you offer?
Do you need to connect with?
five potential partners, 10private money lenders.
(05:28):
Do you need to talk with five orsix different operators to see
who might be a good fit in yourbusiness?
What goal are you looking toaccomplish?
Who do you need to network withand what does that look like?
Research this event ahead oftime.
Who is going?
Who are the people that you knoware going to be there that you
want to connect with?
(05:48):
And make a list to make surethat you are strategic when
you're there and not just takingblink cards from everybody.
Next thing I want to talk about,which may seem like an
afterthought and not somethingto really talk about, is where
you are positioning yourself inorder to network.
Not all networking happens inthe same way.
(06:09):
Where you stand, how you engage,and even your body language can
impact the quality of theconnections that you make.
So, this comes from Vanessa VanEdwards work in her book,
Captivate.
I just read this recently.
And she talks about buildingyour charisma and how to be warm
(06:30):
and competent.
And she talks about where toposition yourself at networking
events that can be helpful.
So where you can positionyourself for great
conversations.
Near coffee or food stations,especially the exit of that.
So when people are turningaround with their coffee and now
(06:52):
they're ready to network.
They have their coffee.
Now they're ready to network andyou're there saying, Hi, nice to
meet you.
That is a great way to acceptpeople in and be warm and
inviting for others.
That's a great place to be.
When people get their drinks orget their food, that's usually
their next step.
Now where do I go?
Now where do I sit?
Who do I talk to?
(07:13):
So that's a great place to be.
During session transitions, Iwould be careful about where
you're standing.
I wouldn't stand by the entranceor by the doors because usually
when people are leaving, Theyhave a reason.
A lot of times they want to goto the bathroom and they do not
want to stop and talk to you.
Or when people are coming backin, they are probably looking
(07:34):
for their seat and also maybenot quite in that ready to
engage mode.
But if you're standing a couplefeet away from the door or on
You know, across the hall fromthe door.
That's a great place to be wherepeople can see you, and
especially if you're talkingwith others and you can wave
others in, hey, come on, comeover and say hi.
That's a good thing.
(07:54):
This body language, having yourhands open, uh, Vanessa talks
about how that's like friend,friend, friend.
Look, I'm not harmful.
I, I don't have anything in myhands.
I'm a friend, not a foe.
Come over and join us.
That's very welcoming.
So that's a good way to.
Show that you're open, you'rewarm and inviting to others.
Hey, come on over.
(08:15):
I'd love to talk to you.
That's a great thing to do.
Another place, if you are partof the VIP sessions, that is an
exclusive area.
That is where high levelconversations are happening.
Make sure you take advantage ofthat.
How to approach people withconfidence is another thing that
(08:35):
can get us all up in our head.
Again, having warm, open bodylanguage is very important.
So like I said, saying hi,waving your hands, opening your
palms to others shows that youare not a threat and that you're
inviting and you're warm andyou're open.
When we talk about bodylanguage, making good eye
(08:57):
contact and using open bodylanguage, So, you know, waving
people over, if you're standingwith your arms crossed, your
legs crossed, your head down,your eyes averted, no one's
going to talk to you.
So make sure you have warm, openbody language, that you're not
closing or blocking your bodywith your arms crossed, but keep
(09:18):
them open.
If you point your toes towardsthe person that you're talking
to, that's also, shows thatyou're engaged and you're
listening.
So another little body posturetip.
And people respond to thatconfidence and that warmth, and
they'll want to talk to youmore.
Now, let's talk about meaningfulconnections.
(09:38):
We talked about this a littlebit already.
But, going beyond the smalltalk.
This is one thing that Vanessatalks about a lot, is the small
talk and, avoiding, boringquestions and boring
conversations.
So instead of going from nice tomeet you, where are you from,
what do you do, find questionsthat spark interest that are
(10:02):
maybe a little unique.
One of the things that I say nowinstead of hey how are you I
always ask hey what's good Andthat makes people stop, and
people are like, Oh, what'sgood?
And some people will be like,Oh, nothing, nothing's,
nothing's good.
Come on, something's good inyour world.
And it gets them to think alittle bit and share with you
(10:24):
what's good in their world.
So that's a good way to open up.
If you ask, Where are you from?
Especially because you may notknow where these people are
from.
And they say, Colorado, Ohio,New York, oh, New York, what is
your favorite thing about livingin New York?
And ask a conversation thatsparks interest, but also tell,
(10:48):
but also allows that person toopen up to you and give you some
information about them, who theyare, what they like, what they
enjoy, and that will help youget to know that person a lot
better really quickly, which is,which is kind of cool.
Another thing is finding commonground quickly.
(11:08):
So if they say, I'm from NewYork, what is your favorite
thing about being in New York?
Oh, I love going to run inCentral Park.
Oh, you love running in CentralPark.
I actually did a half marathonin Central Park when I was in PA
school.
That's really cool.
And then you can then askanother question.
Do you run there?
Often is that your go to placeto run, or the other places that
(11:31):
you like to run, and you canjust build off of that.
But when you can find commonground, that instantly builds
rapport.
Oh, you're a runner?
I'm a runner.
That's awesome.
And now there's more than just,uh, Kim from Colorado, don't,
don't even remember you.
They're going to be, oh,Kimberly's the one from Colorado
that is a runner, and I want totalk to them.
(11:53):
It builds, helps build thatintrigue and that interest from
the other side as well.
Another great tip is to givebefore you take, right?
Offer value.
We talked above about knowingwhat value you have to offer so
that when you're talking withsomeone, you are ready with some
type of introduction, a resourcethat you can offer.
(12:15):
Or an insight before you'reasking for anything in return.
Be a giver because that willnaturally reciprocate.
When you give something tosomeone, they want to give back
to you.
Not out of obligation, but outof appreciation and out of
gratitude.
And that's a great place to be.
(12:36):
Another thing you can do is makeit easy to follow up instead of
just swapping these blink cards.
Uh, one of the greatest tipsI've gotten is to say, Hey, I'd
love to stay connected with you.
Let's take a picture together,take your selfie together and
then say, Hey, let me have yourphone number.
I'll shoot you this picture.
And then you can say, Hey, JohnSmith, this is Kimberly Hoyt.
(12:59):
It's so great talking with youat.
Squad up.
Loved hearing your story aboutrunning in Central Park.
Let's connect soon.
And then you've sent thatmessage.
They have it.
They know your name.
They know your face.
They remember that you guystalked about running in Central
Park.
That creates a much betterconnection than swiping through
(13:22):
these blink cards three weekslater saying, I don't even know
who this person is.
I don't remember talking to him.
I don't remember getting this atall.
So making it easy to follow upby creating a little connection,
something of interest, somethingthat you guys talked about,
taking a selfie together,sending it to the other person.
(13:43):
Great way to follow up.
Now, one of the things I wouldsuggest doing is making sure
you're following up prettyquickly after the event.
I would say within the week.
This will make it much easierwhen you have that selfie
together because you know theirname because you typed it out.
You know who they are, becauseyou have a picture with them.
(14:05):
You know what you talked aboutwhen you took that picture, and
you can say, Hey John, it was sogreat talking with you at Squad
Up about running.
Would love to learn more aboutyour business.
Here's my calendly link.
So you have a reason to followup.
You remind them of theconnection that you had and it
(14:25):
just builds that rapport and itmakes it easy for them to be
like, Oh yeah, I totallyremember this person.
She remembers talking to meabout these things.
It just creates a greatconnection with others.
Okay, so what are your actionsteps for the week?
For those of us going to SquadUp Summit or whenever you're
attending an in person event,here are some things to think
(14:46):
about.
Get your networking game planready.
So number one, define your eventgoals.
Ask yourself those questions.
What's my main objective for theevent?
Who are the people I want tomeet?
Maybe there's three, maybethere's five, maybe there's 20.
Or what are the type of people Iwant to meet and what specific
(15:08):
value can I offer?
Number two, plan your networkingstrategy.
Identify the best places toconnect, One thing you may want
to do is practice thoseconversation openers because it
is very automatic and programmedin us to say, Hey, how are you?
Ugh, boring.
(15:30):
So practice asking differentquestions, and I got that from
Vanessa Van Edwards.
Let's be clear.
Another good question that sheasks is, Hey, what is an
exciting project that you'reworking on?
Hey, I'm Kimberly.
Nice to meet you.
Tell me something exciting thatyou're working on lately.
Hey, what's exciting in yourworld?
What are you looking forward to?
(15:51):
And what's nice about thosequestions, they're very open
ended.
And when you say, Hey, what areyou looking forward to?
They may tell you what they'relooking forward to this weekend.
They may tell you what they'relooking forward to when they get
back home after the event.
They may tell you a project thatthey're excited about.
It gives them the freedom totell you what they want to talk
(16:15):
about.
And it gives you a littleinsight into what's important to
them.
Great questions to ask.
And then step three is follow upand build relationships within a
few days to a week after theevent.
Send a message, email, you'regoing to have link cards for
everybody.
Send messages to them.
(16:35):
If, if you were proactive andtook selfies and sent them a
message, what you can do afterthe event is actually just go
back through your messages and,and send messages back to those
people.
And again, referencing somethingfrom the conversation that you
had, something specific to showthat you were listening, that
(16:55):
you were engaged, that you wantto connect with them just helps
build that rapport and helpsthem want to reciprocate and
build a relationship with you.
All right, let's close up forthe day.
I know networking can be hard,but it doesn't have to feel
random or overwhelming.
When you go in with a strategy,you make deeper, more valuable
(17:16):
connections that can truly helpelevate your business and your
opportunities.
All right, everyone, try outthis networking game plan at
your next event.
And if you're at Squad UpSummit, I would love to connect
with you and I would love tohear if this was helpful for
you.
Share this episode with someonewho wants to elevate their
networking game.
(17:37):
Subscribe, leave a review, makea comment, and let's keep
building powerful connectionstogether.
All right, until next time.
Welcome to investor evolution,elevate.
Whether you're looking to createfinancial freedom, reclaim your
time, or find harmony whileyou're thriving in your career,
this show is for you.
Join me each week.
As we uncover strategies to growyour wealth, nurture your
personal development, andelevate your life to new
heights.
So you can live with purpose,joy, and confidence.
(00:23):
You've probably been therebefore, walking into a massive
conference or networking eventand looking around at hundreds,
if not thousands of people andwondering, where do I even
start?
The truth is that most peopleshow up to these events.
Without a plan, they shakehands, collect business cards,
(00:45):
or blink cards in our case, andleave with surface level
connections that don't really goanywhere.
But, what if you could walk intothese events with a clear
strategy, knowing exactly whoyou want to meet, what you want
to achieve, and how to makeevery conversation count?
Well, you're in luck, becausethat's what today's episode is
(01:08):
all about.
For those of us in the PaceMorby world, we are coming up on
our massive annual event calledSquat Up Summit.
And as I was thinking about howI'm going to approach this
event, I thought this would be agreat way to share with you some
insights on networkingintentionally.
Networking can feeloverwhelming, especially when we
(01:31):
don't have a clear purpose orgame plan.
The people who make the most ofthese events and create the
biggest impact are those whoknow why they are there and what
they want to take away.
So if you're investing time andmoney into attending these
events, you should be gettinghigh value connections,
(01:51):
insights, and opportunities inreturn.
Don't just spend your money andnot get great takeaways.
So today we're going to talkabout how to set clear goals
before attending an event, whereto strategically position
yourself for high impactnetworking, as well as how to
build meaningful and lastingconnections.
(02:12):
And not just exchange thoseblank cards.
So let's dive in.
Let's talk about setting yourintentions so that you can go in
with a plan.
So, key questions that you wantto ask yourself before you show
up in Dallas at Squad Up Summit.
What is your main objective?
Why are you going?
Are you just going becauseeverybody else is?
(02:33):
Or are there strategic peoplethat you want to meet?
Things that you want toaccomplish?
Perhaps if you're in Gator, youare looking for those who, are
needing transactional lending.
Maybe you're connecting withwholesalers, maybe you're
connecting with those in sub 2who are looking double closes,
(02:53):
EMDs, those type of things.
Maybe you're like, I am so busy,I need a partner, I need an
operator.
Maybe you're looking forbusiness partners.
If so, that may tailor who youare talking to and structure
your time a little bitdifferently than if you're
looking for private moneylenders.
(03:15):
Okay?
Are you there just to hear thespeakers?
Are you there to build brandvisibility?
What are you going for?
Why are you attending thisevent?
What is your main objective?
Number two, who do you need toconnect with?
I want you to think of 10, 15,20 people, maybe, maybe less,
maybe more, that would make themost impact for you and your
(03:39):
business moving forward?
Who are those people?
Maybe it's not specific people.
Maybe it's type of peoples.
For example, if you are a buyand hold investor, maybe you
need private money partners orPMLs.
How many of those people wouldyou like to connect with?
Maybe you're in sub two andyou're like, I need TCs or
(04:01):
operators.
Who are those people that youneed to connect with?
And number three, and I thinkthis is probably actually the
most important one, whatspecific value can I offer?
When you are going to theseevents, you need to be thinking
about what you can give others,not just what you can get from
(04:22):
others.
So as you're thinking aboutthis, what is it that you do
naturally, what is it that isyour superpower that you can
help others with?
For example, for me, I am greatat connecting people and I'm not
talking about connecting formoney.
What I'm talking about islistening to people, hearing
what they're working on, whattheir needs are.
(04:44):
and being able to say, Oh, Iknow the perfect person that you
need to talk to.
So if I can help provide someonewith a connection with another
person or people that would behelpful for their business, that
is where I'm great at.
And I can do that.
That is a value I can offer.
So I'm looking at that alreadyand thinking about the different
(05:05):
connections that I have that Ican connect people with as we go
through this time.
So again, think about what isyour main objective?
Who do you need to connect withand what value can you offer?
Do you need to connect with?
five potential partners, 10private money lenders.
(05:28):
Do you need to talk with five orsix different operators to see
who might be a good fit in yourbusiness?
What goal are you looking toaccomplish?
Who do you need to network withand what does that look like?
Research this event ahead oftime.
Who is going?
Who are the people that you knoware going to be there that you
want to connect with?
(05:48):
And make a list to make surethat you are strategic when
you're there and not just takingblink cards from everybody.
Next thing I want to talk about,which may seem like an
afterthought and not somethingto really talk about, is where
you are positioning yourself inorder to network.
Not all networking happens inthe same way.
(06:09):
Where you stand, how you engage,and even your body language can
impact the quality of theconnections that you make.
So, this comes from Vanessa VanEdwards work in her book,
Captivate.
I just read this recently.
And she talks about buildingyour charisma and how to be warm
(06:30):
and competent.
And she talks about where toposition yourself at networking
events that can be helpful.
So where you can positionyourself for great
conversations.
Near coffee or food stations,especially the exit of that.
So when people are turningaround with their coffee and now
(06:52):
they're ready to network.
They have their coffee.
Now they're ready to network andyou're there saying, Hi, nice to
meet you.
That is a great way to acceptpeople in and be warm and
inviting for others.
That's a great place to be.
When people get their drinks orget their food, that's usually
their next step.
Now where do I go?
Now where do I sit?
Who do I talk to?
(07:13):
So that's a great place to be.
During session transitions, Iwould be careful about where
you're standing.
I wouldn't stand by the entranceor by the doors because usually
when people are leaving, Theyhave a reason.
A lot of times they want to goto the bathroom and they do not
want to stop and talk to you.
Or when people are coming backin, they are probably looking
(07:34):
for their seat and also maybenot quite in that ready to
engage mode.
But if you're standing a couplefeet away from the door or on
You know, across the hall fromthe door.
That's a great place to be wherepeople can see you, and
especially if you're talkingwith others and you can wave
others in, hey, come on, comeover and say hi.
That's a good thing.
(07:54):
This body language, having yourhands open, uh, Vanessa talks
about how that's like friend,friend, friend.
Look, I'm not harmful.
I, I don't have anything in myhands.
I'm a friend, not a foe.
Come over and join us.
That's very welcoming.
So that's a good way to.
Show that you're open, you'rewarm and inviting to others.
Hey, come on over.
(08:15):
I'd love to talk to you.
That's a great thing to do.
Another place, if you are partof the VIP sessions, that is an
exclusive area.
That is where high levelconversations are happening.
Make sure you take advantage ofthat.
How to approach people withconfidence is another thing that
(08:35):
can get us all up in our head.
Again, having warm, open bodylanguage is very important.
So like I said, saying hi,waving your hands, opening your
palms to others shows that youare not a threat and that you're
inviting and you're warm andyou're open.
When we talk about bodylanguage, making good eye
(08:57):
contact and using open bodylanguage, So, you know, waving
people over, if you're standingwith your arms crossed, your
legs crossed, your head down,your eyes averted, no one's
going to talk to you.
So make sure you have warm, openbody language, that you're not
closing or blocking your bodywith your arms crossed, but keep
(09:18):
them open.
If you point your toes towardsthe person that you're talking
to, that's also, shows thatyou're engaged and you're
listening.
So another little body posturetip.
And people respond to thatconfidence and that warmth, and
they'll want to talk to youmore.
Now, let's talk about meaningfulconnections.
(09:38):
We talked about this a littlebit already.
But, going beyond the smalltalk.
This is one thing that Vanessatalks about a lot, is the small
talk and, avoiding, boringquestions and boring
conversations.
So instead of going from nice tomeet you, where are you from,
what do you do, find questionsthat spark interest that are
(10:02):
maybe a little unique.
One of the things that I say nowinstead of hey how are you I
always ask hey what's good Andthat makes people stop, and
people are like, Oh, what'sgood?
And some people will be like,Oh, nothing, nothing's,
nothing's good.
Come on, something's good inyour world.
And it gets them to think alittle bit and share with you
(10:24):
what's good in their world.
So that's a good way to open up.
If you ask, Where are you from?
Especially because you may notknow where these people are
from.
And they say, Colorado, Ohio,New York, oh, New York, what is
your favorite thing about livingin New York?
And ask a conversation thatsparks interest, but also tell,
(10:48):
but also allows that person toopen up to you and give you some
information about them, who theyare, what they like, what they
enjoy, and that will help youget to know that person a lot
better really quickly, which is,which is kind of cool.
Another thing is finding commonground quickly.
(11:08):
So if they say, I'm from NewYork, what is your favorite
thing about being in New York?
Oh, I love going to run inCentral Park.
Oh, you love running in CentralPark.
I actually did a half marathonin Central Park when I was in PA
school.
That's really cool.
And then you can then askanother question.
Do you run there?
Often is that your go to placeto run, or the other places that
(11:31):
you like to run, and you canjust build off of that.
But when you can find commonground, that instantly builds
rapport.
Oh, you're a runner?
I'm a runner.
That's awesome.
And now there's more than just,uh, Kim from Colorado, don't,
don't even remember you.
They're going to be, oh,Kimberly's the one from Colorado
that is a runner, and I want totalk to them.
(11:53):
It builds, helps build thatintrigue and that interest from
the other side as well.
Another great tip is to givebefore you take, right?
Offer value.
We talked above about knowingwhat value you have to offer so
that when you're talking withsomeone, you are ready with some
type of introduction, a resourcethat you can offer.
(12:15):
Or an insight before you'reasking for anything in return.
Be a giver because that willnaturally reciprocate.
When you give something tosomeone, they want to give back
to you.
Not out of obligation, but outof appreciation and out of
gratitude.
And that's a great place to be.
(12:36):
Another thing you can do is makeit easy to follow up instead of
just swapping these blink cards.
Uh, one of the greatest tipsI've gotten is to say, Hey, I'd
love to stay connected with you.
Let's take a picture together,take your selfie together and
then say, Hey, let me have yourphone number.
I'll shoot you this picture.
And then you can say, Hey, JohnSmith, this is Kimberly Hoyt.
(12:59):
It's so great talking with youat.
Squad up.
Loved hearing your story aboutrunning in Central Park.
Let's connect soon.
And then you've sent thatmessage.
They have it.
They know your name.
They know your face.
They remember that you guystalked about running in Central
Park.
That creates a much betterconnection than swiping through
(13:22):
these blink cards three weekslater saying, I don't even know
who this person is.
I don't remember talking to him.
I don't remember getting this atall.
So making it easy to follow upby creating a little connection,
something of interest, somethingthat you guys talked about,
taking a selfie together,sending it to the other person.
(13:43):
Great way to follow up.
Now, one of the things I wouldsuggest doing is making sure
you're following up prettyquickly after the event.
I would say within the week.
This will make it much easierwhen you have that selfie
together because you know theirname because you typed it out.
You know who they are, becauseyou have a picture with them.
(14:05):
You know what you talked aboutwhen you took that picture, and
you can say, Hey John, it was sogreat talking with you at Squad
Up about running.
Would love to learn more aboutyour business.
Here's my calendly link.
So you have a reason to followup.
You remind them of theconnection that you had and it
(14:25):
just builds that rapport and itmakes it easy for them to be
like, Oh yeah, I totallyremember this person.
She remembers talking to meabout these things.
It just creates a greatconnection with others.
Okay, so what are your actionsteps for the week?
For those of us going to SquadUp Summit or whenever you're
attending an in person event,here are some things to think
(14:46):
about.
Get your networking game planready.
So number one, define your eventgoals.
Ask yourself those questions.
What's my main objective for theevent?
Who are the people I want tomeet?
Maybe there's three, maybethere's five, maybe there's 20.
Or what are the type of people Iwant to meet and what specific
(15:08):
value can I offer?
Number two, plan your networkingstrategy.
Identify the best places toconnect, One thing you may want
to do is practice thoseconversation openers because it
is very automatic and programmedin us to say, Hey, how are you?
Ugh, boring.
(15:30):
So practice asking differentquestions, and I got that from
Vanessa Van Edwards.
Let's be clear.
Another good question that sheasks is, Hey, what is an
exciting project that you'reworking on?
Hey, I'm Kimberly.
Nice to meet you.
Tell me something exciting thatyou're working on lately.
Hey, what's exciting in yourworld?
What are you looking forward to?
(15:51):
And what's nice about thosequestions, they're very open
ended.
And when you say, Hey, what areyou looking forward to?
They may tell you what they'relooking forward to this weekend.
They may tell you what they'relooking forward to when they get
back home after the event.
They may tell you a project thatthey're excited about.
It gives them the freedom totell you what they want to talk
(16:15):
about.
And it gives you a littleinsight into what's important to
them.
Great questions to ask.
And then step three is follow upand build relationships within a
few days to a week after theevent.
Send a message, email, you'regoing to have link cards for
everybody.
Send messages to them.
(16:35):
If, if you were proactive andtook selfies and sent them a
message, what you can do afterthe event is actually just go
back through your messages and,and send messages back to those
people.
And again, referencing somethingfrom the conversation that you
had, something specific to showthat you were listening, that
(16:55):
you were engaged, that you wantto connect with them just helps
build that rapport and helpsthem want to reciprocate and
build a relationship with you.
All right, let's close up forthe day.
I know networking can be hard,but it doesn't have to feel
random or overwhelming.
When you go in with a strategy,you make deeper, more valuable
(17:16):
connections that can truly helpelevate your business and your
opportunities.
All right, everyone, try outthis networking game plan at
your next event.
And if you're at Squad UpSummit, I would love to connect
with you and I would love tohear if this was helpful for
you.
Share this episode with someonewho wants to elevate their
networking game.
(17:37):
Subscribe, leave a review, makea comment, and let's keep
building powerful connectionstogether.
All right, until next time.
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