108: Clientele Building Tips, Mom Life, and the American Lash Association with Brittany Hawse of the ALA

Ever feel like you’re out here trying to build your lash biz with no roadmap, no support, and a whole lot of guessing? You are not alone, and today’s episode is full of the kind of support I wish every lash artist had from day one. I sit down with Brittany Hawse, celebrity lash artist, business powerhouse, and co-founder of the American Lash Association, to chat about the real gaps in our industry and how she’s helping fill them.

We chat about everything from attracting high-end clients and money mindset to navigating pregnancy while lashing. Brittany also shares how the ALA can support you through educational resources, “lash therapy” chats, and even affordable insurance for solo lash artists. Tune in for wisdom, laughs and plenty of real talk.

What you’ll hear in this episode:

• What exactly is the American Lash Association and how does it support solo lash artists?
• THIS is what keeps your clients coming back (spoiler alert: It’s not just your technique)
• What’s it really like to lash through pregnancy?
• What shift in your money mindset could take you to the next level of growth?
• What’s included in ALA membership? (There’s so much!)
• Why does showing your personality online matter more than a perfect lash map?
• How can you use local networking and influencer collabs to build a strong client base?
• The real impact of pricing too low and what to do instead
• How many clients you actually need to make the money you want-it might not be what you think!
  
  

Hit play and get fired up. Then grab your spot for the upcoming ALA webinar with Erica and use the code below to save your seat!

Join the American Lash Association → Use code LASHBIZBABE40 to get $40 off the year membership - making it only $105 for a year!

This includes exclusive discounts on your favorite brands, courses, and events. Digital downloads, money worksheets, and form templates. Get protection with discounted liability & disability insurance. Access to weekly webinars & free business education from industry leaders. Private Members-Only Facebook Group + Networking Opportunities. A free subscription to the ONLY Lash Industry Magazine. Group “Lash Therapy” for lash-life support, tax & money management resources.

Connect with the American Lash Association:

• Website: https://americanlashassociation.org
• Instagram: https://www.instagram.com/americanlashassociation/

Mentioned in this episode:
The Big Leap by Gay Hendricks
Secrets of the Millionaire Mind by T. Harv Ecker

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm