"I don't think people give you power. I think that you have to find that. What makes you feel strong? What makes you feel alive and feel like you can be confident about accomplishing something?" — Nalini Prasad
Power doesn't wait to be handed over. For women in law, it's about finding the tools—and the confidence—to build it yourself. But in a crowded industry of massive budgets and established firms, how can women attorneys create a level playing field?
In this strategic episode of LawHer, Nalini Prasad reveals how digital marketing has become the ultimate equalizer for women in law seeking to build influence and power. As the architect behind hundreds of successful legal marketing campaigns, Nalini shares why women's natural strengths in social media may be their secret competitive advantage in an AI-dominated future.
From claiming credit for your wins to finding your authentic voice online, Nalini offers women attorneys a practical roadmap for leveraging digital tools to compete with larger firms. She challenges the old referral-only model and demonstrates how intentional branding lets you take control of your narrative—and attract the cases and colleagues who align with your values.
About Nalini Prasad
Nalini Prasad is the Chief Strategy Officer at BluShark Digital, a legal marketing agency she helped build from scratch. With her unique background at the intersection of law and digital marketing, she's spent the past decade empowering law firms—many women-led—to compete, grow, and establish powerful voices online. Nalini's journey began in mock trial competitions, where she broke barriers as the first freshman closer in GW history, before discovering her passion for digital strategy while creating a website for a nonprofit. Initially planning to attend law school, she found her calling helping attorneys build digital influence instead.
Nalini Prasad: LinkedIn
What’s in This Episode:
Finding Your Voice in a Crowded Field: Discover why digital marketing offers women attorneys the most accessible path to establishing influence without the massive budgets of established firms, and how branding becomes your foundation in the age of AI.
The Power of "I Did That": Learn why women's reluctance to claim credit for their achievements holds them back, and how Nalini's approach to self-advocacy can transform your career: "Be bold enough, be audacious enough to stand up and say, I did that...any man would absolutely stand up and correct somebody in a room full of people to say, 'Oh, that was my case. I won that.'"
From Referrals to Digital Influence: Explore Nalini's three-part strategy for solo and women-owned firms looking to scale beyond referrals: building your digital foundation, engaging in community outreach, and setting realistic expectations for growth. Discover why women's natural strength in social media may be their greatest competitive advantage in today's marketing landscape.