74. Owning the Room: Legal Media Strategy, Power & Presence w/ Sarah Parisi

“Visibility is power—and power grows when you own your difference.” — Sarah Parisi Sarah Parisi never waited to be invited into the room—she walked in like she owned it. From a rainbow dress and a plastic microphone in Tennessee to the VP of Media at Rankings.io, Sarah’s story is about claiming space, mastering strategy, and reshaping what legal media can look like. In a world of flashy billboards and louder-than-life legal ads, what actually makes an attorney stand out? For Sarah Parisi, VP of Media at Rankings.io, it's not about volume—it’s about visibility with intention. In this episode, Sarah pulls back the curtain on the strategies women lawyers can use to build trusted, powerful legal brands through media. Follow LawHer on Instagram About Sarah Parisi Sarah Parisi is the Vice President of Media at Rankings.io, where she oversees millions in ad spend and helps law firms across the country claim visibility. With more than a decade of experience in attorney advertising, she has a deep understanding of media strategy, campaign performance, and the power of brand storytelling. She’s known for her candor, her hustle, and her heart—and she’s on a mission to make women more visible in the legal landscape. LinkedIn  What’s in This Episode: How to break into legal media and TV advertising Why female presence is a legal marketing superpower Real talk on trust issues in attorney advertising