Episode Transcript
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SPEAKER_00 (00:36):
For the job site,
you show up with a pickup truck
or just our core, and youbrought your own power that
doesn't need oil changes,doesn't make a noise, and
doesn't make a smell.
And you're able to power yourentire job site and anything
that you could plug into a walloutlet at that power rating.
So pretty big, like saws andtools that you would need, you
(00:57):
could plug into our core.
And we offer unlimited energy,the only of its kind to offer
unlimited energy through ourmodular swappable batteries.
SPEAKER_01 (01:16):
I'm your host,
Melanie Schaefer.
Welcome to Lead Lab Live.
Work Sport Ticker WKSP on theNASDAQ is making a big shift.
Their upcoming SOLUS,Solar2Know, and Core Portable
Power Systems are launchingNovember 28, 2025, which is next
week.
And that's just as the companybets on clean energy demand in
work, recreation, and emergencypower sectors.
(01:39):
These aren't just accessories.
They're part of a modular nanogrid systems designed in the US
and engineered to scale.
On top of that, Worksport hassecured a major pilot contract.
A U.S.
construction firm with a largefleet is testing SOLUS and core
on its trucks.
My guest today is Stephen Rossi,CEO of Worksport.
(01:59):
Steven, it's great to have youhere.
SPEAKER_00 (02:01):
Thanks for having
me, Melanie.
I appreciate it.
Thank you.
SPEAKER_01 (02:04):
So let's start from
day one.
What has your founding visionfor Worksport been?
And how did you decide to pivotfrom the traditional truck
covers into clean energy andportable power?
SPEAKER_00 (02:15):
Our vision was
always to do better.
We believe that we um we weborrow the the planet from our
children as opposed to inheritit from our ancestors.
So we got to make sure thatwe're leaving things in better
condition than we're findingthem.
Um although I'm a truck fanatic,uh trucks these days are much
more efficient than they were uhdecades past.
(02:36):
Um so our our vision has alwaysbeen to build meaningfully
innovative products in activemarkets.
Uh so we started with ourfoundational product, which is
tunnel covers uh for pickuptrucks, uh, the bed covers for
the back of F-150s, ChevroletSilverado, these trucks that you
see littering uh roads withinNorth America.
And that that we call itfoundation product just because
(02:58):
you know Sony's first productwas a humble rice cooker.
Um, uh 3M's first product wassandpaper, and our foundational
product is humble, our humbletunnel covers for pickup trucks.
But we always had somethinggreater in mind, and that was
starting to hybridize how peopleuse these, the beds of their
trucks as more like blankcanvases for amazing
opportunities where we couldharness solar energy while
(03:21):
protecting the bed, uh and thenproviding consumers with power
on the go for job site,campsite, first responders, or
when things aren't that good,like uh natural disasters or
emergencies.
SPEAKER_01 (03:31):
Yeah, so you
mentioned uh Sony's first
product, which is interesting.
Oh, I want to talk a little bitmore about your products.
You've launched two majorproducts, uh Solus and Core.
How do these systems worktogether?
And what makes them uniquecompared to other portable power
or solar integrated productsthat are already out there?
SPEAKER_00 (03:48):
Great question.
So we are the inventor of thesolar folding tonneau cover.
There's the only one thatexists, and it's ours.
So the Solus is our solarfolding tonneau cover for pickup
trucks, and it's custom made.
Uh, these units are custom madeto fit um on your F-150 or
Chevrolet Silverado.
So we're launching the productin in a few weeks, and the
product is made um applicationspecific.
(04:11):
So if you you have tospecifically pick the truck that
you have, and we uh then handbuild a unit for you.
And and the the the solace solartunnel cover produces a very
meaningful amount of energy,which is upwards of 600 watts.
Now, 600 watts is significantwhen the average flat screen TV,
large flat screen TV, consumesanywhere around 50 to 60 watts.
(04:33):
So you're thinking abouttailgating.
Well, you know, heck, you couldpower a pretty big party with
just a solar folding tunnelcover, never needing a smelly
gas generator or having to runlong extension cords.
So it's it's a fantasticopportunity on the solace solar
tunnel cover side.
The core is what harnesses theenergy and stores it.
It's a modular, portable batterysystem.
(04:56):
And what's interesting is youdon't need to have a pickup
truck to use our core system.
Our core, our power batterygenerator system, is meant for
anyone anywhere uh on grid oroff-grid, whether you have a
pickup truck or not, our solacejust merely supercharges our
core battery systems.
SPEAKER_01 (05:13):
So you're you're so
close to the launch, but I want
to take a step back fromprototype to production.
What were the biggest technicalor design burdens that you and
your team faced to bring uhthese to the market?
SPEAKER_00 (05:25):
Oh, but it's been
it's been a number of years in
development.
Um, and when we look at uhcompanies taking time to develop
products, we look at, forexample, Apple having taken uh
over five years to launch theirfirst iPhone.
And and what's in the DNA of aof a of a phone is very similar
to what's in the DNA of ourbattery generator system, in
that it has graphic userinterfaces, batteries, EMI, uh,
(05:48):
electromagnetic magneticradiation, um, has uh UL
certifications.
So let me let me bucket the theanswer to the question on the
solar folding tunnel cover.
Uh, we had to make somethingthat was robust, that could
handle uh high speeds, handle uhinclement weather, whether it's
hail or rain or snow.
Um, and we also had to make itoperable thousands of times,
(06:11):
something that could fold andmove and transport, really just
face the elements much more thanstatic mounted solar arrays.
So it took us a number of yearsto find, number of years to find
the best uh solar uh partner forus to make the cells themselves
or panels themselves.
And then we had to develop aproduct that could handle the
rigorous use required by peoplethat own pickup trucks.
(06:34):
And and the high and joiningboth together uh led us to where
we are today with a productthat's ready for launch, that's
been tested by some amazingfleets.
The core shares much of the DNAof a phone, a cell phone.
It has a touch screen, it hasbatteries, it has all the same
certifications.
So we had to become experts inum how a product should work for
(06:55):
a customer, look, feel, touch,but then also developing all the
all the circuit boards, um,develop uh utilizing all the
proper testing, um, all the waydown to packaging.
So it's been a significantamount of effort, uh, over three
years of effort and a series oftestings uh to make sure that
the product's safe because it'ssuch a huge amount of power as
(07:17):
well.
Uh so it's been it's been a longroad, but we've we've solved all
of the problems and we're we'resuper excited about uh the
coming weeks ahead.
SPEAKER_01 (07:24):
Yes, even you
mentioned snow, and if you
follow a meteorologist like Ido, they're calling for a
horrible winter, at least forthe East Coast this year.
But that brings me to my nextquestion.
Can you share a couple ofreal-world examples from
contractors, overlanders, jobsite users, et cetera, about how
Solus and Core are alreadyproving their value in the
field?
SPEAKER_00 (07:43):
So, you know, we we
say job site, campsite, and we
also say those that swing ahammer and those that swing a
golf club.
And those are often the sameindividual.
Um, so let's talk about jobsite.
Um, in average home builds, theutility, when you're building a
new house, the utility will giveyou one outlet with which you
(08:04):
could build a house.
So imagine you're building a3,500 square foot house and you
have all these trades (08:08):
framing,
grouping, drywall, plumbing, all
of these trades have one plug touh an up and then a lower plug
to plug into 15 amps.
Um, oftentimes we hear of actualfights, a rough thing from job
sites where people are aresplitting all of this power and
unplugging the plumber's powerfor the electrician's power and
(08:31):
and and and you're trying to,you know, these job sites are
trying to complete the projectand they find it very difficult.
So for the job site, you show upwith a pickup truck or just our
core, uh, and you brought yourown power uh that doesn't need
oil changes, doesn't make anoise, and doesn't make a smell,
and you're able to power yourentire job site and anything
(08:53):
that you could plug into a walloutlet at that power rating.
So pretty big uh like saws andtools that you would need, you
could plug into our core.
And we offer unlimited energy,the only of its kind to offer
unlimited energy through ourmodular swappable batteries.
So on the job site, you've nowbrought energy with you to
complete the job that you havewithout having to fight and
(09:13):
wrestle and run extension cords.
Um, from the campsite, more andmore individuals are getting
off-grid.
More and more individuals arefinding uh nature and getting
camping, uh, going further intouh, you know, high high like uh
the public parks and these typesof things.
Uh and more people are doing uhjobs outside as well.
(09:34):
So uh we find for the campsite,it's also a fantastic
opportunity uh for those to kindof glamp to be able to bring
power with them to charge yourapparatuses.
And then we have all theseamazing in-between markets like
tailgating, sporting events,weddings, these types of things
where you don't have to worryabout where the energy is going
to come from.
You could bring it with you.
Um, so the the core is afantastic opportunity for people
(09:56):
to bring power with them that'squiet uh and clean.
SPEAKER_01 (09:59):
So is this something
that people could take camping
and then uh charge their EV ifthey're if they're right out
back?
SPEAKER_00 (10:06):
So, yeah, with our
battery generator, you could
level one charge your EV.
So it's kind of like a small uhgas can, if you will, of energy.
Um, and uh we're working on thenext stages of the solace.
The next stage of our solartunnel cover would be to
integrate with electric vehicletrucks to offer passive
charging.
Right now, our solace is meantto just charge battery
(10:28):
generators.
But the next step for us iswe're gonna offer the solace,
uh, we're gonna look tointegrate the solace directly
with the EV truck, like theF-150 Lightning or GMC C or EV.
Um, and that will provide fiveor 10 free miles of range every
single day completely from thesun.
SPEAKER_01 (10:43):
Yeah, so you've just
sort of hit on it, but you you
said that Worksforce is enteringa new growth phase with these
products.
How do these lunches tie intoyour revenue roadmap and where
do you see your business headingover the next uh 12 to 24
months?
SPEAKER_00 (10:56):
Very good question.
Um, so our foundation productare tunnel covers, and we
believe that that market uh willwill get us somewhere around
nine figures, so$100 million inrevenues plus.
We don't know exactly where, butwe're obviously going to go for
as much as possible.
Once we get into solar energyand battery generators, we get
into uh a much less uhconsolidated or sorry, much less
(11:20):
specific market or niche market,uh, in that it's the global
market for power electronics orconsumer electronics.
Uh so it's anyone anywhere coulduse our core.
It could be uh your grandmother,grandfather, mother, father, you
know, kids going off to college.
It really doesn't matter.
Um so to that extent, it itopens us up to a multi-billion
dollar opportunity on a globalscale.
(11:41):
Um, so you could think Europe,you could think Asia, you could
think Australia and North,South, and Central America.
Um so to that extent, we thinkthat the revenue opportunity for
the opportunity for the core ofthe as the first of its kind
with unlimited modular energyand the solace, the first of its
kind solar folding tunnel coverarray, just in those two
products alone, could besignificant in upwards of 10
(12:04):
figures, a billion dollars plusis what we think that we could
achieve in the market as it is.
However, we're starting to thinkabout where how we can integrate
our products further intopeople's homes uh and further
into people's um, you know,maybe uh job sites or trailers,
RVs, marine applications, andthese types of things.
So there's going to beadditional iterations and
versions of our products that'llgo deeper into uh people's lives
(12:28):
and lifestyles.
SPEAKER_01 (12:29):
Yeah, and you've
mentioned uh manufacturing
footprint is US-based.
Why was it so important for youto build Solace and Core in
America?
And how has that decision shapedyour quality costs and uh your
innovation?
SPEAKER_00 (12:42):
So we we saw that um
there's always, I mean, I've
been in business since I was uhsince I was fairly young.
I just turned 40 and I'vestarted my first business in 18.
And I've done a lot of businessuh in foreign manufacturing.
And uh there's always challengesin terms of the iterative
process of a new product.
Uh so you launch a new productand you need to obviously make
changes, improvements.
(13:03):
And this process, the furtheraway from where it's sold, uh
takes longer and ultimatelyresults in the customer not
getting the best as fast aspossible.
So being able to produceproducts within North America as
and specifically in the US asour primary market, uh, has been
very important for us.
Uh so to that extent, uhstrategically, uh having a near
(13:23):
quarter million square footfacility in New York where we
produce everything has beenfantastically strategic in us
being able to deliver the bestpossible product as fast as
possible to our customers, whichis ultimately what the customer
deserves these days.
SPEAKER_01 (13:35):
Yeah, it's sort of
you're saying it's a it's a new
category, the portable nanogrid.
How do you see this categorydeveloping over the next decade?
And what role do you think WorkSport will play as a leader?
SPEAKER_00 (13:48):
So we the a common
theme in those that speak about
energy is that the power gridswithin North America do not have
the infrastructure available toprovide all of the power that we
need for day-to-day operations,uh EB charging, as well as the
significant demand of energy forum things like uh artificial
(14:10):
intelligence, uh maybe evencrypto mining, these things are
all power heavy and they're notgonna get, we're not gonna do
less of it in the future.
We're gonna do more of it.
So I think that the commontheme, the success in the future
will be to those that offerunique ways of providing power.
And I think that instead ofrebuilding our grids within
North America and running morepower lines, I think that we're
(14:31):
gonna be looking at nano grids.
Um, so I think that houses aregoing to uh provide the battery
storage opportunities or optionsto power houses on a day-to-day
basis.
So we're gonna take it from biggrid to nano grid, which are
gonna absolve us of any uhissues during natural disasters
(14:52):
or ice storms or hurricanes andthese types of things where we
have big power outages.
So I see the future of homeshaving their own power systems,
and I see that Worksport will bea part of that in being able to
offer a modular at-home powersystem that you could simply
take blocks of energy with youto the campsite, to the job
site.
And I see that as being a hugeopportunity to be able to
(15:15):
de-stress the grid while gettingpeople off-grid.
SPEAKER_01 (15:18):
So Justin, that you
uh imagined crypto mining, that
could be an entire uh newconversation.
But Steven, just to uh finish upfor investors and even advisors
watching today who want tofollow your clean tech journey
or learn more about SolicitCore, where's the best place for
them to go to connect with youand the team?
SPEAKER_00 (15:34):
Um, so uh you can
find us at Worksport LTD on all
major social media.
Uh, you can find me on LinkedIn,of course, and on Twitter uh
just by searching my name.
Uh and we're we're always we'rejust one phone call or click or
email away, and we're veryresponsive.
Happy to connect with anybodythat wants to hear more about
the Worksport story.
SPEAKER_01 (15:50):
Perfect.
Well, Steven, thank you so muchfor joining me, and thanks to
everyone for watching.
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