Leader Generation

Paul Kelly, CEO of A Million Ads (AMA), joins us to explore the rapidly evolving world of personalized audio advertising. 

Paul shares how AI is revolutionizing audio marketing, turning what was once a branding channel into a performance-driven powerhouse. He also talks about AMA’s Studio.AI tool that allows marketers to deliver hyper-personalized, dynamic audio ads at scale.

Hear why podcasting, streaming audio and even audiobooks...

In this episode, Cheryl Boehm and Tessa Burg discuss the potential of AI agents in marketing. 

Tessa Burg explains the concept of AI agents and how they differ from GPTs. They talk about how these tools go beyond traditional apps, automating complex tasks, providing predictive insights and enabling marketers to focus on strategic problem-solving. 

Tessa shares real-world examples from Mod Op's AI journey, starting in 2016, and how ...

Building on part one of the Responsible Use series, Tessa Burg and Patty Parobek explore how organizations can assess AI tools, minimize risks and scale AI-driven innovations effectively. 

They share a framework—covering everything from understanding data privacy and compliance to evaluating ROI—designed to empower businesses to adopt AI responsibly while driving measurable value. Listeners will also hear about the "AI Playground,"...

In part one of a two-part series, Tessa Burg focuses on a critical topic for businesses today: the responsible use of AI. With ChatGPT and other AI tools rapidly reshaping marketing and business, this episode offers a thoughtful exploration of why every organization needs a Responsible Use Policy. 

Tessa outlines practical steps for creating frameworks that safeguard data, inspire confidence in AI experimentation and scale innovati...

In this episode of Leader Generation, Tessa Burg and Cheryl Boehm take listeners on a journey through the podcast’s past, present and future. 

Reflecting on its beginnings in 2019, they share how the series evolved from a biweekly exploration of rapid testing to its current role as a hub for insights, innovation and client-driven learning. Cheryl recounts how the podcast has grown beyond its initial vision, now touching on cutting-...

How can AI improve your team’s productivity and creativity? In this episode of the Leader Generation podcast, host Tessa Burg welcomes Colleen Malloy, CMO of Brunswick Companies.

Together, they explore how AI agents are reshaping the future of marketing and empowering teams to work smarter. Colleen shares her journey of building an agentic workforce, where AI agents streamline tasks, boost productivity and unlock new levels of crea...

Responsible AI use isn’t just an option—it’s a necessity. In this episode of Leader Generation, Monica Richter, Mod Op’s strategic advisor and former Chief Data Officer, talks about how a strong AI policy helps protect brands, builds client trust and encourages innovation. 

Monica uses real-world insights to explain why responsible AI matters, how to define ethical standards for your organization and the steps every leader should t...

Curious about how AI will shape the future of marketing? In this milestone 100th episode of the Leader Generation podcast, Eric Bertrand and Tessa Burg take a look at what’s next for AI-driven marketing.

Eric shares his vision for harnessing AI to boost efficiency, elevate creativity and deliver real value to clients. From streamlining repetitive tasks to using data for smarter decision-making, Eric talks about how marketers can ad...

What does it take for a brand to stand out in a world dominated by automation and AI? Tessa Burg finds out from Jeni Gardner, a seasoned marketing and media executive.

With over 30 years of experience working with major global brands, Jeni shares how established companies can leverage their legacy strengths while adopting the agility of challenger brands. She explains why, even in a data-driven age, creativity and authenticity rema...

What if the key to future-proofing your digital marketing strategy lies in human connection?

In this episode, Phil Schraeder, CEO of GumGum, talks about a contextual-first approach to marketing. He shares how this AI-powered strategy allows brands to connect with consumers by focusing on their real-time experiences rather than relying on personal data.

Phil explains how understanding a consumer's environment helps brands deliver ad...

How can businesses use AI while maintaining trust? 

In this episode of Leader Generation, Tessa Burg and Patty Parobek talk about developing AI policies that strike a balance between innovation and responsibility. They discuss how companies can move beyond inconsistent AI adoption and fully integrate AI solutions to enhance efficiency, creativity and growth. Patty also explains how setting clear policies and governance can actually...

How can businesses use the power of AI while keeping their human expertise front and center? In this episode of Leader Generation, Tessa Burg chats with Shaheen Samavati to explore how AI is changing global content creation. 

Shaheen shares her experiences with integrating AI tools—like ChatGPT and custom GPTs—into workflows without sacrificing creativity or cultural relevance. Whether you’re curious about using AI to enhance your ...

How can your business take advantage of AI through operational change? In this episode, Tessa Burg talks with Alane Boyd, co-founder of Workday Ninja, to explore this topic. 

Alane shares why COOs and CTOs are often at the forefront of AI adoption and how marketers can tap into those efforts to improve efficiency and scale their results. They also discuss practical steps for overcoming common challenges in AI integration, from redu...

In this episode, Tessa Burg talks with Stefan Tornquist about how AI is changing knowledge work and the future of skill development.

Discover how AI is reshaping marketing by automating routine tasks, freeing up professionals for more strategic, creative work. Stefan shares insights from Econsultancy’s research on AI’s growing role in professional services, drawing comparisons between today's AI disruption and the early days of the...

Ever wondered how to get Baby Boomers, Gen Xers, Millennials and Gen Z to collaborate effectively? In the latest episode of Leader Generation, Tessa Burg chats with Kathryn Landis about the unique challenges and opportunities of multiple generations working side by side.

Kathryn explains how understanding and empathy can help bridge generational gaps, creating a more inclusive and productive workplace. She shares practical tips for...

In this episode, Tessa Burg talks with long-time friend and AI transformation expert Patty Parobek about the intersection of AI and marketing. 

Patty draws from her rich marketing strategy and change management background to explore the critical role of aligning AI initiatives with a solid organizational vision. She highlights the power of collaboration, adaptability and positivity in driving successful change and shares valuable i...

Discover how AI can transform your marketing strategies. Liza Adams, one of Pavilion's 50 CMOs to Watch in 2024, joins Tessa Burg to share how AI enhances strategic value and deepens market insights. 

They highlight the shift from broad to targeted marketing strategies, emphasizing the importance of data quality and ethical AI usage. Liza stresses the need for quality data and education to use AI effectively. 

Listen now to hear ho...

Tessa Burg welcomes Alani Kuye back to discuss more detail about artificial intelligence (AI) and machine learning (ML). In this conversation, Tessa and Alani discuss how AI and ML reshape industries and the dramatic shift from Web3 to AI funding.

Discover the importance of foundational business practices and learn about the critical role of big data, neural networks and human expertise in guiding AI development. Understand the sig...

Join Tessa Burg as she talks with technology investor and advisor Alani Kuye. 

On this episode of the Leader Generation Podcast, Tessa and Alani explore the strategic significance of the current technology wave. They focus on the evolution from Web2 to Web3 and the importance of decentralized infrastructure. 

Alani emphasizes the importance of bridging old and new technologies for a seamless transition in the tech industry. They al...