The search landscape has fundamentally shifted. 60% of Google searches now result in zero clicks. People are getting answers from AI without ever visiting websites.
If you've noticed declining organic traffic or wondered why your content isn't getting clicks despite good rankings, this episode reveals what's happening and what to do about it.
This compilation brings together five search and PR experts on how AI is changing buyer behavior and what actually works now. Jon Gillham from Originality.ai explains why citations, statistics, and quotes are essential for LLM visibility. Patty Parobek reframes the conversation with a surprising stat: Google grew by four ChatGPTs in 2024. Maurice White details the technical foundation that makes GEO work, while Chris Harihar explains why PR is now both top and bottom of the funnel. Gareth Cunningham ties it together with the reality that GEO only works when solid SEO fundamentals are in place.
The shift isn't about producing more content. It's about strategic placement, quality sourcing, and building topical authority that AI engines trust. From structured data to brand mentions, from Google Business profiles to cited content, this episode provides a roadmap for 2026 and beyond.
Featured Experts:
Jon Gillham - Founder of Originality.ai shares proven strategies for LLM visibility and avoiding AI content detection. Listen to the full episode
Patty Parobek - VP of AI and ML at Mod Op Transformation Breaks down the zero-click phenomenon and what it means for traffic strategies. Listen to the full episode
Maurice White, Senior SEO Strategist at Mod Op, details the technical foundation required before GEO optimization works. Listen to the full episode
Chris Harihar - EVP of PR at Mod Op explores how PR and SEO converge in the AI search era. Listen to the full episode
Gareth Cunningham - Director of Search Experience at Mod Op explains why GEO only works on top of solid SEO fundamentals. Listen to the full episode
This isn't about abandoning SEO. It's about evolving your strategy for how people actually research and buy today.
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