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January 23, 2021 48 min

Minter Dialogue Episode #406

Julie Cottineau is an author, a brand passionista, who is founder and CEO of BrandTwist brand consultancy. In this conversation, we discuss the origin of her Brand Tattoo Test, her work at and lessons learned while working as head of brand for Virgin USA, the evolution of branding, the power of purpose and Julie's work at BrandTwist, which is also the name of her best selling book.

If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast.  Otherwise, you can find me @mdial on Twitter.

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