Legal Marketing 101
Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here. The website: https://rosenadvertising.com/ The Calculator: https://calculator.rosenadvertising.com/
Episodes
What is My Secret Weapon for Online Advertising?
Join our host, Toby Rosen, as we unveil a secret weapon that could revolutionize your legal marketing efforts. This episode draws back the curtain on the power of third-party ad platforms, shining a light on the innovative targeting and creative opportunities they offer. Most importantly, we're going to show you how these platforms can help you connect with potential c...
Email Marketing - Part 3 - Creating Effective Campaigns
Join our host, Toby Rosen, in the third episode of our email marketing series. We're talking about top-notch email marketing practices and the importance of action-oriented CTAs. Starting with the paramount aspect of email deliverability, we share the secrets of maintaining a clean list and authenticating your domain, and we'll dig into crafting content that...
What is evergreen content?
Join our host, Toby Rosen, as we not only unpack the distinct difference between blogging and Evergreen content, but also argue the case for why Evergreen content should be the cornerstone of your SEO and marketing strategies. Ever wondered why your blog posts don't seem to generate consistent traffic to your site? Allow me to transform that curiosity into knowledge as we delve into the worl...
Email Marketing - Part 2 - Lists, Tags, & Contacts
Join our host, Toby Rosen, in the second episode of our email marketing series. We're talking about lists, tags, and contacts in ActiveCampaign, how to keep your account organized and avoid an email marketing nightmare, and an automation trick to keep the systems working for you.
Join us every Thursday for our deep dives series, where we tackle the hotte...
How do I get started with video marketing?
Join our host, Toby Rosen, to talk about how to unleash the full potential of video marketing for your law firm. From understanding why video marketing is now more accessible and crucial than ever to leveraging simple tech tools to create top-quality videos. Don't let camera jitters stop you; we're talking about how to overcome common fears and tips on creating compelli...
Email Marketing - Part 1 - Introduction to ActiveCampaign
Join our host, Toby Rosen, in the first episode of our email marketing series. We're talking about ActiveCampaign, and how to evaluate email marketing software for your law firm.
Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more!
Should I Use Facebook Lead Forms?
Join our host, Toby Rosen, and find out if you should use Facebook Lead Forms and Google Lead Forms, or if they suck.
For more, visit https://rosenadvertising.com
All About AI - Part 4 - Future-proofing Your Practice
Join our host, Toby Rosen, in the last episode of our current set of episodes on AI in the legal space. We're talking about future-proofing your practice by creating an innovative culture, and plotting your course towards AI integration.
Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, inclu...
Can AI make me a marketing plan?
Join our host, Toby Rosen, as we go through a marketing plan created by ChatGPT, and touch on each element of the plan. Can AI really make a good marketing plan? Find out in this week's episode.
For more, visit https://rosenadvertising.com
All About AI - Part 3 - Legal Operations Efficiency
Join our host, Toby Rosen, as we continue our series on AI in the legal space. We're diving into optimizing legal operations. From supercharging document review to invoicing and time tracking, AI is poised to help law firms streamline processes and scale their practices.
Join us every Thursday for our deep dives series, where we tackle the hottest topics in...
How Do I Dominate Local SEO?
Join our host, Toby Rosen, to talk about how to dominate local SEO. We'll talk about the key elements of a successful local SEO strategy, and what you can do to start crushing your competition on Google.
For more, visit https://rosenadvertising.com
All About AI - Part 2 - Marketing & Data Driven Decision Making
Join our host, Toby Rosen, as we continue our series on AI in the legal space. We're diving into data-driven decision making, AI for marketing, and how AI is empowering law firms to improve client experience.
Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local ...
Are my Google Ads really working?
Join our host, Toby Rosen, to talk about how to tell if your Google Ads campaigns are really working. We'll discuss a couple tracking techniques, and my favorite system for tracking your marketing.
From this episode:
WhatConverts
For more, visit https://rosenadvertising.com
All About AI - Part 1 - Intro to Artificial Intelligence
Join our host, Toby Rosen, as we begin our series on AI in the legal space. We're starting with a quick introduction to what AI is, and some of the major ways it's going to impact our world.
Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, an...
The best marketing scams I've ever seen
Join our host, Toby Rosen, to talk about 2 products that have unbelievable marketing, and how we can leverage the tactics big brands use to build more successful marketing machines for law firms.
For more, visit https://rosenadvertising.com
Landing Page Basics - Part 4 - What does success look like?
Join our host, Toby Rosen, as we conclude our Landing Page Basics series, diving deep into landing pages and the data we need to be looking at for success. We'll wrap up the entire series, and provide a few final tips on how to build a successful landing page for legal marketing.
For more, visit rosenadvertising.com
Landing Page Basics - Part 3 - CTAs & Leads
Join our host, Toby Rosen, as we continue our Landing Page Basics series, diving deep into landing pages and the best practices for using calls-to-action (CTAs) and how we actually collect leads.
For more, visit rosenadvertising.com
Landing Page Basics - Part 2 - Technology & Testing
Join our host, Toby Rosen, as we continue our Landing Page Basics series, diving deep into landing pages and the best tech and testing practices that you can implement to increase conversions in your marketing program.
From the episode:
Leadpages (free trial)
Instapage (free trial)
For more, visit rosenadvertising.com
Landing Page Basics - Part 1 - Basic concepts of advertising
Join our host, Toby Rosen, as we start our Landing Page Basics series, diving deep into landing pages and the best practices to employ when implementing new landing pages.
For more, visit rosenadvertising.com
Do THIS to Reduce Your Google Ads Spend 20%
Join our host, Toby Rosen, to discover some of the key tactics we use to reduce ad spend for clients, and the things you should be looking out for in your PPC account.
For more, visit https://rosenadvertising.com
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