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November 11, 2019 59 min

Do you know how to E.A.T. according to Google? In this mouthwatering episode of Let’s Get Digital, our hosts are joined by SEO Content Manager Carolyn Wilborn to discuss Expertise, Authoritativeness, and Trustworthiness (E.A.T.). This term comes from Google’s Quality Rater Guidelines, a lengthy document that Search Quality Evaluators use to assess the quality of web content. So, why should you care? Well, over the past few years, Google has received a lot of criticism for over-delivering inaccurate search results or, at the very least, potentially problematic ones. As you can imagine, this is no good for a platform that prides itself on trust and delivering the best search experience possible for users. Users need results that can be relied upon, especially for websites related to health, medical, and financial topics - which are transparently referred to as Your Money or Your Life pages (YMYL), as this advice or information could potentially negatively impact someone's health, happiness, or wealth. But it doesn’t stop there. Ecommerce sites that don’t even deal with medical or financial products can’t afford to ignore E.A.T. either. If you want to discover exactly why that is, as well as E.A.T. ranking factors, E.A.T. best practices, and how to stand above your competition, you’ll definitely want to tune in to this episode! Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at Tune in next episode to remain in-the-know with all things digital marketing! 

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