Are Your Campaigns Designed to Maximize Long-Term Revenue? Upper-funnel attribution is messy. And when brands separate strategies in terms of top and bottom of the funnel - essentially optimizing each half in isolation - marketing performance suffers. The buyer’s journey isn’t divided. So what needs to change? In this exciting and thought-provoking episode of Let’s Get Digital, hosts Alex Wynn & Hallie Altman are joined by Sr. Marketing Manager Chris Crompton to discuss a new model called Brand Attribution Marketing (B.A.M.). B.A.M. unifies brand and ecommerce marketing under a single mission: cultivating a rich relationship with your market to produce a long-term harvest of revenue. The ENTIRE marketing funnel is about branding, because the entire marketing funnel is about mutual relationship-building. B.A.M. unites all marketing efforts under common goals and success metrics to create winning campaigns that communicate the brand message in a compelling, memorable way. Tune in to discover new attribution insights brands can leverage to boost performance and unify the marketing funnel, how to overcome common ecommerce marketing weaknesses that cripple long-term growth, and the essential shift to drive more customers and brand advocates. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at email@example.com. Tune in next episode to remain in-the-know with all things digital marketing!
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