All Episodes

December 9, 2019 44 min

The biggest holiday shopping season of the year has come and gone. It’s time to report on the five-day shopping-intensive period spanning Thanksgiving to Cyber Monday and see just how digital performed. During this episode, our hosts Hallie Altman & Alex Wynn reflect on this year's Cyber Week performance with Paid Search Team Lead, Erica Fairchild. Curious about the role automation played? How many feathers a turkey has? Or what tactics didn’t go quite as planned? Tune in to discover those takeaways and more as we cover topics from year-over-year trends, and omnichannel performance, to the different marketing & sales strategies employed for promotions & discounts. Plus with the season not over yet, and plenty of shopping still to be done, the three also discuss what to do for the remainder of the year to maintain success. Lastly, to wrap it up before a riveting quiz round, we cover the most important things you can already start doing to prepare for 2020. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at Tune in next episode to remain in-the-know with all things digital marketing! 

Cool stuff to check out:

Cyber 5 Recap Blog Article

Check out our blog






Interested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.
Request a C.A.R. Today

Mark as Played

Chat About Let's Get Digital! | Digital Marketing Podcast | ROI Revolution

Advertise With Us

Popular Podcasts

Crime Junkie
The Daily

The Daily

This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

For You

    Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.


    © 2021 iHeartMedia, Inc.