On part two and three of our tech and trends report series, our hosts catch up with various service experts from Paid Search, Social Advertising, and Amazon Advertising to discuss in-depth insights and strategies from the report that they apply in their client accounts. Up first is Paid Search Analyst, Olivia Rose. This episode, Olivia talks marketing attribution and how to choose models that work for your business, what to focus on, and how to interpret and present data. She gets into how much automation to implement in an account, and it’s ability to free up time to focus on overall paid search strategy. We also learn that Alex finally has a smartphone and is purchasing from it. Lastly, Olivia describes the importance of continuously optimizing your website, and that it, along with your ads and email, is a great tool for personalization. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you want to hear from us. To submit a question or comment, write to us at firstname.lastname@example.org. Tune in next episode to remain in-the-know with all things digital marketing!
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