All Episodes

February 12, 2020 26 min

On part two and three of our tech and trends report series, our hosts catch up with various service experts from Paid Search, Social Advertising, and Amazon Advertising to discuss in-depth insights and strategies from the report that they apply in their client accounts. Up first is Paid Search Analyst, Olivia Rose. This episode, Olivia talks marketing attribution and how to choose models that work for your business, what to focus on, and how to interpret and present data. She gets into how much automation to implement in an account, and it’s ability to free up time to focus on overall paid search strategy. We also learn that Alex finally has a smartphone and is purchasing from it. Lastly, Olivia describes the importance of continuously optimizing your website, and that it, along with your ads and email, is a great tool for personalization. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you want to hear from us. To submit a question or comment, write to us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing!

Cool Stuff to Check Out: 

  • The 2020 Tech & Trends Brand Growth Guidebook
  • Roirevolution.com/podcast
  • Check out our blog
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Instagram
  • Interested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.
    Request a C.A.R. Today

    Share
    Mark as Played

    Chat About Let's Get Digital! | Digital Marketing Podcast | ROI Revolution

    Advertise With Us

    Popular Podcasts

    Crime Junkie
    The Daily

    The Daily

    This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

    Stuff You Should Know

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

    For You

      Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.

      Connect

      © 2021 iHeartMedia, Inc.