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February 19, 2020 37 min

Product feeds: What are they and how are they impacting your business? On this episode of Let’s Get Digital, Hallie and Alex explore the fascinating world of product data feeds with Paid Search Analyst, Kaleigh Sheedy. Have you ever wondered how your products get listed on your website? And if that is having an effect on your overall business? Well, it is. And the true impact that the quality of your product feed can have on your overall shopping campaign results may shock you. But don’t worry, these shopping feeds can be optimized to improve your overall results.

Kaleigh is here to walk you through best practices and tactics for success. Product feeds are simply your product data, and can really be thought of as the foundation of your customer-facing assets. Your product data feed is a file made up of all the products you sell on your ecommerce website. This list uses groupings of attributes that define each product in its own unique way and can have a significant impact on your performance. Tune in to discover what a messy feed can do to your ad performance, and what opportunities a strong feed can uncover. Additionally, in this episode, you will learn how to distinguish the type of relationship product feeds have with Google Ads, Facebook Ads, Bing, and more. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you want to hear from us. To submit a question or comment, write to us at Tune in next episode to remain in-the-know with all things digital marketing!

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