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February 20, 2020 36 min

Will your paid search strategy boost profitability in 2020? On our very exciting 20th episode of Let’s Get Digital, Hallie and Alex sit down with ROI’s resident content guru, Sarah Davis, for part one of our paid search series to discuss the 2020 Ecommerce Paid Search Report. This report contains four years worth of industry data and insights on Google, Amazon, and Facebook to give you a behind-the-scenes look at the current state of paid search. During this episode, we take a look back at what happened in 2019, examine how to tailor your PPC strategy to optimize for conversions, and even expose one of the 15 secrets to fortify your marketing strategy! Tune in to uncover emerging trends, new advertising formats, multichannel marketing tactics, and unique data visualizations based on over $400M in ad spend from 450+ brands. And be sure to stay tuned for part two for an in-depth look at how to apply these PPC strategies in your accounts! We’re always interested in what you want to hear from us. To submit a question or comment, write to us at Tune in next episode to remain in-the-know with all things digital marketing!

Cool Stuff to Check Out: 

  • 2020 Paid Search Report
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