January 25, 2024 • 17 mins
Oops! I made a huge mistake & I'm breaking it down for you in this episode and sharing what you can learn from my mistake to help improve your business!
When I first made this mistake, immediately my inner critic came up. As I explain in the episode, "We just tend to make ourselves wrong and make everything wrong. Everything is the worst. I'm the worst. Everything is the worst."
We’re entrepreneurs, but we’re also human! And as humans, we all make mistakes! But it’s about what we learn from them that makes the biggest difference in our business. Tune into the episode to hear the lessons I learned from this mistake + how you can avoid similar problems in your business!
Key takeaways from the episode:
- The BIG mistake I made in my business recently
- What I did to fix my mistake and overcome this challenge
- How to avoid this crucial mistake in your business
- …And much more!
Have a question or topic you’d like to see covered on the podcast? Go to www.lifewithpassion.com/podcast and I’ll create a custom episode just for you!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
Welcome to Let's give visibleentrepreneurs. This is the
podcast where we bring you thesecrets behind what it actually
takes to get seen, get known andget more clients. I'm your host,
Christine Amerman. And I'msharing my best strategies from
over two decades of experienceas a media marketing and
messaging expert, to help youexpand your exposure, grow your
(00:25):
personal brand, attract dreamclients, and more, all while
staying true to your authenticself and unique vision. If
you're a passionate, heartcentered entrepreneur, thought
leader or expert looking tostand out from the crowd with
confidence, you're in the rightplace. Are you ready? Let's get
visible. Welcome to this episodeof Let's get visible
(00:49):
entrepreneurs. I'm excited toshare a little bit of a
confessional today and also somelessons that you can use and
learn from my huge mistake.
Okay. Yes, I made a hugemistake. And I'm owning it. And
guess what this is only a fewdays old. So I spent several
days like integrating this andworking through it, and have
(01:12):
already made all of the updatesthat you're about to hear. So I
feel comfortable sharing thiswith you because this is part of
doing this work. Part of doingpersonal development work part
of running a business is thatyou return more and more quickly
to a state of regulation to astate of trust, to a normal
(01:34):
state, whatever that is a nonstress, non fight or flight
response state. Because you'veweathered challenges before. So
this podcast is about how weavoided getting sued,
essentially.
(01:56):
And how we took something thatseemed in the moment to be very,
very negative. And actually, itbecame a blessing in disguise.
So you've probably heard ifyou've been listening for a
minute that we have this newprogram that encapsulates 20
years of my experience ofhelping my clients to get
(02:16):
clients of helping my clients indifferent industries, at
different scales. And, you know,right now, what I have found
over the last 20 years that myfavorite people to help are
these coaches who are doingamazing work in the world and
want to do more of it and wantto help more people. So we have
(02:38):
this new program, we invested alot of time and research into
naming it the visibility vortex.
And we looked at what ourclients and ideal clients are
drawn to what it is that theywant, what it is that they need,
what it is that they're going toget from working with us. And we
really fell in love with thistitle, to be honest with you,
(03:02):
which can be dangerous. And I'mgoing to tell you why. Nicole,
my integrator came up with abeautiful, beautiful logo, a
rose uses the same structure asa vortex. So we combined the two
because the rose is my favoriteflower. And it holds a lot of
spiritual significance to me, itconnects me to my angel
(03:22):
daughter. And I love red. And Ilove red roses. And so we had
this beautiful logo, we had atagline. And for us the the word
vortex meant pulling in thepeople who are most made for
your work so that you don't haveto go and chase them down.
Because the type of visibilitythat we teach is attraction
(03:43):
marketing, or inbound marketing,which I know might sound kind of
corporate, but it's essentiallythis idea that you strategically
put out value into the world andpeople are attracted to your
work. I know that value is verynebulous, right. But it's can be
very, very simple. So visibilityvortex encapsulates what we're
(04:03):
going to teach encapsulated. Sowe thought what are people want
and need? We researched otherprograms, we found that there
were other programs namedvisibility vortex. And honestly,
we thought we were safe. We planthis launch. We have been
planning this launch for months,you all and finally walked it
out just over the past couple ofweeks. And it has gotten the
(04:28):
attention of some big names inthe space. I will keep their
confidentiality. But the bignames in this space and honestly
outside of this space. It'sexciting. People are reaching
out. We're practicing what wepreach, right? It's getting
noticed by some of our favoritepeople because we had named it
for these people. Well, a fewdays ago I got a DM from a big
(04:52):
name business owner in thespace. Who said hey, so somebody
that I know has the trademark onthis name, visibility vortex.
And they said, I'm not positive,I haven't looked it up. But you
know, they're using the TM afterthe word which you can do, even
(05:13):
if you don't have a trademark bythe way, and some people do. But
they said look into it. I thinkthey have the trademark. And
this is another big name person.
So, you know, the assumptionwould be, hey, they have the
resources to shut me down ifthey choose. So I was already
having a weird day. It was like,at the end of the day when I got
(05:37):
this and my energy was just off.
And honestly, I probably justneeded to call it a day and go
to bed. But my mind wasoveractive. And I got this DM
and I almost burst into tears,like the tears are burning the
back of my throat and my eyes,because we had worked so hard on
this. Have you ever been therewhere you're like, I have worked
(05:59):
so hard on this thing, and now,I can't use it or now whatever
it is, this launch failed, ornobody responded to my post that
I put my heart and soul into, orI just haven't been able to get
traction, and I'm sodisappointed. Well, I've had
those things happen before, butI have never had a potential
(06:19):
lawsuit happen before. And I amdefinitely a recovering
perfectionist a people pleaser.
I thought I was doing all theright things. We had done our
research. And yet, here I was,you know, my mind is going to
all these places where I get acease and desist letter, and
(06:40):
maybe I get sued and blah, blah,blah, blah, blah, blah, blah. So
I realized that that night, andthat time was not the time to
make a decision about anythingabout the potential problems or
the potential success or failureof not only this program, but
you know, life in general,because we tend to catastrophize
(07:02):
when something happens and wemake it about all of these other
things rather than just hey,this name needs to be changed,
for example, or hey, this launchdidn't work. This post didn't
work, right. We like we justtend to make ourselves wrong,
and make everything wrong.
Everything is the worst. I'm theworst, everything is the worst.
It's the worst, right? So Islept on it. I let Nicole know.
(07:27):
And the next day, we hopped onzoom with pieces of paper, and
we brainstormed a new name. Now,also in this process, I learned
how to properly search on thegovernment's website for a
trademark, you know, trademarkis not something I've ever
(07:48):
gotten for myself. I havecoaches who have gone through
the trademarking process, I'veconsulted on the trademark
process, when it's it's in myopinion that you want to be
making seven figures a yearbefore you apply for a
trademark. And so that's why Ihaven't. And at the same time, I
don't spend a lot of time on thetrademark website, right,
(08:10):
because it's just hasn't beenrelevant, relevant to my life.
And I made the mistake of notsearching there. And just
looking through Google andfinding that there were multiple
programs in the visibilityvortex and thinking okay, well,
one more just fine, like we'renot going to be safe, or we're
going to be safe. And I justmissed that. The one that uses
the trademark. So Nicole and Iare on Zoom. And we get to
(08:32):
choose how we look at this,right. And we very, very quickly
realized, hey, we were in lovewith the visibility vortex name.
And this actually was dangerousfor us. And instead of this
being devastating, and well, nowwhat you know, we're gonna have
to name it something lame, werealized that the vortex did not
properly convey the promise ofthe program that we are really
(08:56):
helping people to achieve. Okay,we came back to our Cloneable
client interviews, what is itthat they want, we came back to
the clients that we're coachingand where they are in the
process of getting visible andattracting clients. And we
realized that the work that wedo the work that I've always
done, and you know, when I readmy testimonials, right, and when
(09:19):
I talk to my clients and look atmy ideal client interviews, it's
not just about getting visible.
Like we're not just teaching youto how to get an as seen on or
you know, banner or these vanitymetrics that most of the time if
you're not strategic about them,they don't get you clients, but
really creating the right wayfor each of our clients to
(09:41):
attract those right Perfect Fithigh ticket clients, into their
businesses, their own Cloneableclients, the people that they're
just so excited to work with. Sothat's what we do is to help
people attract their own what wecall Cloneable clients. And so
how do we convey that and alsoHow do we convey that in a name
(10:02):
that's going to resonate withour clients. And it's going to
resonate with our perfect fitclients. And then also, that
isn't being used by everyoneelse that isn't being used by
everyone else. Now, there's areason a lot of people use the
same words, right, theyresonate, they work, they're
proof that they worked for otherpeople would work for you, you
(10:25):
know, as opposed to trying to bethe very first and only to do
something where you have to do alot of proving that this is a
thing and work to becomememorable. So we're looking for
that sweet spot of what wouldresonate with people, and what
really captures what we do. Andwe changed the name officially
(10:46):
to the client attractionamplifier, the client attraction
amplifier. Now here's how wecame to the name. All right, and
I want you to really payattention to this because you
can use this yourself, I wantyou to be thinking about if you
have a name for your program,and or a tagline for your
(11:08):
program, the promise of yourprogram. Even if you don't have
a name for it, let's say youjust work with clients one on
one, you're like, This is my oneon one, I want you to be
thinking about what the promiseof it is. Because this also
applies to like, when people askyou what it is that you do, or
like we have a client right nowwho has really struggled with
naming herself feeling like sheneeds the perfect title, in
(11:31):
order to be able to explain topeople what she does, and I
actually don't think that that'strue, I actually think it's more
important that you're able toexplain what it is that you do.
Rather than give a title whichoften can bring its own
associates it associations, andpeople can make assumptions that
might not be true. So don't letthem assume give them something
(11:51):
very, very clear that you aredoing. Alright, so let's talk
through each of the words. Okay,client, this program is all
about attracting aligned clientsto your business. Okay, so we
wanted to be very, very clearthat it's about getting more
clients getting to six figuresgetting to 10k months getting to
20k months, in a way, that isthe second word attraction,
(12:14):
which this program is very muchabout getting clear and taking
aligned action, not justbecoming, you know, a program
collector with another programto your name, or a course
collector, that's going to sitwhere it's gonna sit on the
shelf, and you didn't do muchwith it, we know that action is
required to build a successfulbusiness. And we know that our
(12:39):
best people take our bestclients with the best results
take consistent action doesn'thave to be a ton of action, it
needs to be consistent, it needsto be clear, it needs to be
strategic, right? So attractionhas the word action in it, a t
t, r, and then the word action.
How cool is that? Right? So it'sattraction. And it's action,
(13:01):
it's two things that we know areextremely important for our type
of person to bring in clients,and then the word amplifier. So
we help you really to simplifydown what you're doing, and then
create a clear plan, and supportand accountability to carry it
out. When we create that simpleclear message, mission and plan,
(13:24):
then we help you amplify it. Sothink about like a megaphone, we
help you to simplify and reallynarrow it down. And then we pour
gasoline on that fire so thatyou can attract as many clients
as you want, without all of thegross sleazy sales tactics that
we all hate. And that don'tresonate with us. So our tagline
(13:46):
for the client attractionamplifier is Get clear. So we
just talked about the clarity,get known, become known as that
go to expert, and get clients asa result. Now, what I did here
and explaining this to you, is Iuse a couple of things that are
really important for messaging,I use the benefit of the
(14:08):
benefit, where I talk about whatwe're helping you to do. And
then I talk about why that'simportant. And then I also talk
about the promise of theprogram. And then I talked about
what it's not, right, like Isaid, without all of the gross
sleazy tactics that we hate,without having to take a ton of
action all the time and burnout.
(14:29):
So I want you to think aboutyour own program. How accurately
does that program or thattagline? Describe the outcome of
working with you? Is it crystalclear why someone would want to
join what they're going to getout of it? How it addresses
their biggest desire, just fromwhat they hear about it, or is
(14:51):
it not? Right and this is anopportunity to upgrade how you
speak about what it is that youdo. This is something that our
people get hung up on all thetime. What do I put in my bio?
On Instagram, for example, orFacebook? What do I call myself?
As I mentioned? What do how do Iname my program so that people
get it? Right, a lot of timeswe're putting pressure on the
(15:13):
wrong things, or we're naming itfor something that we're excited
about. But that doesn'tnecessarily resonate with our
ideal client. And so this isreally, really important to
consider. Okay. So to summarizeall of this, within 24 hours,
less than 24 hours after megetting that DM, we had come up
(15:34):
with a new name, run it by somepeople to validate it, updated
it everywhere, our launch hadbeen announced. Our website,
socials and the podcast. And itwas done. And frankly, it was a
relief, we don't have to worryabout it anymore. There is no
trademark on this name. And itencapsulates again, exactly what
(15:55):
it is that we're doing forpeople. So I want to hear from
you. Have you had something likethis happen, and then turn it
into a blessing, maybe you'vehad something like this happen,
and it's like hanging out inyour head, and you've used it as
a reason or an excuse not to outof fear, fear of failure, or
perfectionism, or you've beenprocrastinating on fixing
something, or coming up with asolution because it just seems
(16:18):
so overwhelming. I hope thisinspires you. I hope you have
gotten some clarity out of thisand how you can name or upgrade
the name of your own program oryour tagline. And by the way,
this does not have to be super,super difficult when you know
who you're talking to, and whatit is that they want. Right? I
(16:38):
cannot hone in on that enough.
Do not get stuck in your head,as Nicole has reminded me, I
think it's a Tony Robbins quote,when you're in your head, you're
dead. And I can definitely getcaught up in thinking thinking
thinking my mind is very, very,very active all of the time,
right. So this takes amanagement. But it can also be
very, very simple when you knowwhat you're trying to do. And
(16:59):
again, that program name, thattagline those can also inform
your bio, I know this becauseI've come up with a bio that's
worth eight figures before. Andthis is a lot of what we do is
like messaging in a way thatresonates with you and your
ideal client so that you'reexcited to put it out there. So
now we have the clientattraction amplifier, and you
will be hearing more about that.
(17:23):
And I want to hear from you. Letme know what it is that you're
going to upgrade or let me knowwhat story or experience you're
going to heal after hearing thisepisode. Thanks so much for
listening to another episode ofLet's get visible entrepreneurs.
Welcome to Let's give visibleentrepreneurs. This is the
podcast where we bring you thesecrets behind what it actually
takes to get seen, get known andget more clients. I'm your host,
Christine Amerman. And I'msharing my best strategies from
over two decades of experienceas a media marketing and
messaging expert, to help youexpand your exposure, grow your
(00:25):
personal brand, attract dreamclients, and more, all while
staying true to your authenticself and unique vision. If
you're a passionate, heartcentered entrepreneur, thought
leader or expert looking tostand out from the crowd with
confidence, you're in the rightplace. Are you ready? Let's get
visible. Welcome to this episodeof Let's get visible
(00:49):
entrepreneurs. I'm excited toshare a little bit of a
confessional today and also somelessons that you can use and
learn from my huge mistake.
Okay. Yes, I made a hugemistake. And I'm owning it. And
guess what this is only a fewdays old. So I spent several
days like integrating this andworking through it, and have
(01:12):
already made all of the updatesthat you're about to hear. So I
feel comfortable sharing thiswith you because this is part of
doing this work. Part of doingpersonal development work part
of running a business is thatyou return more and more quickly
to a state of regulation to astate of trust, to a normal
(01:34):
state, whatever that is a nonstress, non fight or flight
response state. Because you'veweathered challenges before. So
this podcast is about how weavoided getting sued,
essentially.
(01:56):
And how we took something thatseemed in the moment to be very,
very negative. And actually, itbecame a blessing in disguise.
So you've probably heard ifyou've been listening for a
minute that we have this newprogram that encapsulates 20
years of my experience ofhelping my clients to get
(02:16):
clients of helping my clients indifferent industries, at
different scales. And, you know,right now, what I have found
over the last 20 years that myfavorite people to help are
these coaches who are doingamazing work in the world and
want to do more of it and wantto help more people. So we have
(02:38):
this new program, we invested alot of time and research into
naming it the visibility vortex.
And we looked at what ourclients and ideal clients are
drawn to what it is that theywant, what it is that they need,
what it is that they're going toget from working with us. And we
really fell in love with thistitle, to be honest with you,
(03:02):
which can be dangerous. And I'mgoing to tell you why. Nicole,
my integrator came up with abeautiful, beautiful logo, a
rose uses the same structure asa vortex. So we combined the two
because the rose is my favoriteflower. And it holds a lot of
spiritual significance to me, itconnects me to my angel
(03:22):
daughter. And I love red. And Ilove red roses. And so we had
this beautiful logo, we had atagline. And for us the the word
vortex meant pulling in thepeople who are most made for
your work so that you don't haveto go and chase them down.
Because the type of visibilitythat we teach is attraction
(03:43):
marketing, or inbound marketing,which I know might sound kind of
corporate, but it's essentiallythis idea that you strategically
put out value into the world andpeople are attracted to your
work. I know that value is verynebulous, right. But it's can be
very, very simple. So visibilityvortex encapsulates what we're
(04:03):
going to teach encapsulated. Sowe thought what are people want
and need? We researched otherprograms, we found that there
were other programs namedvisibility vortex. And honestly,
we thought we were safe. We planthis launch. We have been
planning this launch for months,you all and finally walked it
out just over the past couple ofweeks. And it has gotten the
(04:28):
attention of some big names inthe space. I will keep their
confidentiality. But the bignames in this space and honestly
outside of this space. It'sexciting. People are reaching
out. We're practicing what wepreach, right? It's getting
noticed by some of our favoritepeople because we had named it
for these people. Well, a fewdays ago I got a DM from a big
(04:52):
name business owner in thespace. Who said hey, so somebody
that I know has the trademark onthis name, visibility vortex.
And they said, I'm not positive,I haven't looked it up. But you
know, they're using the TM afterthe word which you can do, even
(05:13):
if you don't have a trademark bythe way, and some people do. But
they said look into it. I thinkthey have the trademark. And
this is another big name person.
So, you know, the assumptionwould be, hey, they have the
resources to shut me down ifthey choose. So I was already
having a weird day. It was like,at the end of the day when I got
(05:37):
this and my energy was just off.
And honestly, I probably justneeded to call it a day and go
to bed. But my mind wasoveractive. And I got this DM
and I almost burst into tears,like the tears are burning the
back of my throat and my eyes,because we had worked so hard on
this. Have you ever been therewhere you're like, I have worked
(05:59):
so hard on this thing, and now,I can't use it or now whatever
it is, this launch failed, ornobody responded to my post that
I put my heart and soul into, orI just haven't been able to get
traction, and I'm sodisappointed. Well, I've had
those things happen before, butI have never had a potential
(06:19):
lawsuit happen before. And I amdefinitely a recovering
perfectionist a people pleaser.
I thought I was doing all theright things. We had done our
research. And yet, here I was,you know, my mind is going to
all these places where I get acease and desist letter, and
(06:40):
maybe I get sued and blah, blah,blah, blah, blah, blah, blah. So
I realized that that night, andthat time was not the time to
make a decision about anythingabout the potential problems or
the potential success or failureof not only this program, but
you know, life in general,because we tend to catastrophize
(07:02):
when something happens and wemake it about all of these other
things rather than just hey,this name needs to be changed,
for example, or hey, this launchdidn't work. This post didn't
work, right. We like we justtend to make ourselves wrong,
and make everything wrong.
Everything is the worst. I'm theworst, everything is the worst.
It's the worst, right? So Islept on it. I let Nicole know.
(07:27):
And the next day, we hopped onzoom with pieces of paper, and
we brainstormed a new name. Now,also in this process, I learned
how to properly search on thegovernment's website for a
trademark, you know, trademarkis not something I've ever
(07:48):
gotten for myself. I havecoaches who have gone through
the trademarking process, I'veconsulted on the trademark
process, when it's it's in myopinion that you want to be
making seven figures a yearbefore you apply for a
trademark. And so that's why Ihaven't. And at the same time, I
don't spend a lot of time on thetrademark website, right,
(08:10):
because it's just hasn't beenrelevant, relevant to my life.
And I made the mistake of notsearching there. And just
looking through Google andfinding that there were multiple
programs in the visibilityvortex and thinking okay, well,
one more just fine, like we'renot going to be safe, or we're
going to be safe. And I justmissed that. The one that uses
the trademark. So Nicole and Iare on Zoom. And we get to
(08:32):
choose how we look at this,right. And we very, very quickly
realized, hey, we were in lovewith the visibility vortex name.
And this actually was dangerousfor us. And instead of this
being devastating, and well, nowwhat you know, we're gonna have
to name it something lame, werealized that the vortex did not
properly convey the promise ofthe program that we are really
(08:56):
helping people to achieve. Okay,we came back to our Cloneable
client interviews, what is itthat they want, we came back to
the clients that we're coachingand where they are in the
process of getting visible andattracting clients. And we
realized that the work that wedo the work that I've always
done, and you know, when I readmy testimonials, right, and when
(09:19):
I talk to my clients and look atmy ideal client interviews, it's
not just about getting visible.
Like we're not just teaching youto how to get an as seen on or
you know, banner or these vanitymetrics that most of the time if
you're not strategic about them,they don't get you clients, but
really creating the right wayfor each of our clients to
(09:41):
attract those right Perfect Fithigh ticket clients, into their
businesses, their own Cloneableclients, the people that they're
just so excited to work with. Sothat's what we do is to help
people attract their own what wecall Cloneable clients. And so
how do we convey that and alsoHow do we convey that in a name
(10:02):
that's going to resonate withour clients. And it's going to
resonate with our perfect fitclients. And then also, that
isn't being used by everyoneelse that isn't being used by
everyone else. Now, there's areason a lot of people use the
same words, right, theyresonate, they work, they're
proof that they worked for otherpeople would work for you, you
(10:25):
know, as opposed to trying to bethe very first and only to do
something where you have to do alot of proving that this is a
thing and work to becomememorable. So we're looking for
that sweet spot of what wouldresonate with people, and what
really captures what we do. Andwe changed the name officially
(10:46):
to the client attractionamplifier, the client attraction
amplifier. Now here's how wecame to the name. All right, and
I want you to really payattention to this because you
can use this yourself, I wantyou to be thinking about if you
have a name for your program,and or a tagline for your
(11:08):
program, the promise of yourprogram. Even if you don't have
a name for it, let's say youjust work with clients one on
one, you're like, This is my oneon one, I want you to be
thinking about what the promiseof it is. Because this also
applies to like, when people askyou what it is that you do, or
like we have a client right nowwho has really struggled with
naming herself feeling like sheneeds the perfect title, in
(11:31):
order to be able to explain topeople what she does, and I
actually don't think that that'strue, I actually think it's more
important that you're able toexplain what it is that you do.
Rather than give a title whichoften can bring its own
associates it associations, andpeople can make assumptions that
might not be true. So don't letthem assume give them something
(11:51):
very, very clear that you aredoing. Alright, so let's talk
through each of the words. Okay,client, this program is all
about attracting aligned clientsto your business. Okay, so we
wanted to be very, very clearthat it's about getting more
clients getting to six figuresgetting to 10k months getting to
20k months, in a way, that isthe second word attraction,
(12:14):
which this program is very muchabout getting clear and taking
aligned action, not justbecoming, you know, a program
collector with another programto your name, or a course
collector, that's going to sitwhere it's gonna sit on the
shelf, and you didn't do muchwith it, we know that action is
required to build a successfulbusiness. And we know that our
(12:39):
best people take our bestclients with the best results
take consistent action doesn'thave to be a ton of action, it
needs to be consistent, it needsto be clear, it needs to be
strategic, right? So attractionhas the word action in it, a t
t, r, and then the word action.
How cool is that? Right? So it'sattraction. And it's action,
(13:01):
it's two things that we know areextremely important for our type
of person to bring in clients,and then the word amplifier. So
we help you really to simplifydown what you're doing, and then
create a clear plan, and supportand accountability to carry it
out. When we create that simpleclear message, mission and plan,
(13:24):
then we help you amplify it. Sothink about like a megaphone, we
help you to simplify and reallynarrow it down. And then we pour
gasoline on that fire so thatyou can attract as many clients
as you want, without all of thegross sleazy sales tactics that
we all hate. And that don'tresonate with us. So our tagline
(13:46):
for the client attractionamplifier is Get clear. So we
just talked about the clarity,get known, become known as that
go to expert, and get clients asa result. Now, what I did here
and explaining this to you, is Iuse a couple of things that are
really important for messaging,I use the benefit of the
(14:08):
benefit, where I talk about whatwe're helping you to do. And
then I talk about why that'simportant. And then I also talk
about the promise of theprogram. And then I talked about
what it's not, right, like Isaid, without all of the gross
sleazy tactics that we hate,without having to take a ton of
action all the time and burnout.
(14:29):
So I want you to think aboutyour own program. How accurately
does that program or thattagline? Describe the outcome of
working with you? Is it crystalclear why someone would want to
join what they're going to getout of it? How it addresses
their biggest desire, just fromwhat they hear about it, or is
(14:51):
it not? Right and this is anopportunity to upgrade how you
speak about what it is that youdo. This is something that our
people get hung up on all thetime. What do I put in my bio?
On Instagram, for example, orFacebook? What do I call myself?
As I mentioned? What do how do Iname my program so that people
get it? Right, a lot of timeswe're putting pressure on the
(15:13):
wrong things, or we're naming itfor something that we're excited
about. But that doesn'tnecessarily resonate with our
ideal client. And so this isreally, really important to
consider. Okay. So to summarizeall of this, within 24 hours,
less than 24 hours after megetting that DM, we had come up
(15:34):
with a new name, run it by somepeople to validate it, updated
it everywhere, our launch hadbeen announced. Our website,
socials and the podcast. And itwas done. And frankly, it was a
relief, we don't have to worryabout it anymore. There is no
trademark on this name. And itencapsulates again, exactly what
(15:55):
it is that we're doing forpeople. So I want to hear from
you. Have you had something likethis happen, and then turn it
into a blessing, maybe you'vehad something like this happen,
and it's like hanging out inyour head, and you've used it as
a reason or an excuse not to outof fear, fear of failure, or
perfectionism, or you've beenprocrastinating on fixing
something, or coming up with asolution because it just seems
(16:18):
so overwhelming. I hope thisinspires you. I hope you have
gotten some clarity out of thisand how you can name or upgrade
the name of your own program oryour tagline. And by the way,
this does not have to be super,super difficult when you know
who you're talking to, and whatit is that they want. Right? I
(16:38):
cannot hone in on that enough.
Do not get stuck in your head,as Nicole has reminded me, I
think it's a Tony Robbins quote,when you're in your head, you're
dead. And I can definitely getcaught up in thinking thinking
thinking my mind is very, very,very active all of the time,
right. So this takes amanagement. But it can also be
very, very simple when you knowwhat you're trying to do. And
(16:59):
again, that program name, thattagline those can also inform
your bio, I know this becauseI've come up with a bio that's
worth eight figures before. Andthis is a lot of what we do is
like messaging in a way thatresonates with you and your
ideal client so that you'reexcited to put it out there. So
now we have the clientattraction amplifier, and you
will be hearing more about that.
(17:23):
And I want to hear from you. Letme know what it is that you're
going to upgrade or let me knowwhat story or experience you're
going to heal after hearing thisepisode. Thanks so much for
listening to another episode ofLet's get visible entrepreneurs.
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