Life is Digital™ - Growing your business in the digital age

Life is Digital™ - Growing your business in the digital age

Get ready to learn about digital marketing as we share our knowledge and perspectives on current trends, best practices, and actionable tips to help you grow your business in the digital age.

Episodes

May 10, 2021 21 min

From his roots in a small Virginia town to the speedways of the NASCAR Cup Series, our guest, driver Quin Houff of StarCom Racing, talks with our co hosts Jenna Cooper and Elysia Cadorniga about his dreams, his journey and even what he wears underneath his race suit. Listen and enjoy!

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As RLL enters its 30th year of competition in IndyCar Racing we chat with Kathi Lauterbach, VP of Communications, about their drive to a higher standard and what that means for their team and the value they bring to their partners.

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Just like any business, schools also have a responsibility to keep up with the current digital transformation and make an impact, and that’s exactly what the Innovative Institute at Campbell School of Law is set out to do. Join our host Elysia Cadorniga in conversation with Kevin Lee, founding director of the institute, about the rapidly growing need for innovation and reform and how information technology is changing the game.

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Since its inception in 2014, Gather has strived to create coworking spaces that foster productivity, creativity, and a strong sense of community for its members. Listen as our host Elysia Cadorniga chats with CMO James Crenshaw about the beginnings of Gather and how they’ve grown to be the premiere coworking space in Richmond and surrounding areas of Virginia.

Questions or inquiries? Contact us at https://bos.digital/contact/

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The North Carolina Sports Hall of Fame inducted its first class in 1963. A lot has changed since then. Listen as Executive Director, Jeff Elliott, talks about the challenges they face and how they are working to bridge the gap between generations and ensure their mission of helping and mentoring student-athletes reaches far beyond the walls of the hall of fame.

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“Out of adversity comes opportunity” was put to the test by Nirali Shah and Kishan Bhula of Eventology when COVID hit last year and they found their event planning business needed a hybrid solution ASAP. Listen as they chat with our host Elysia Cadorniga about putting their new model into practice and how they see the future for all businesses.

Questions or inquiries? Contact us at https://bos.digital/contact/

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How people experience your brand or business has a lot to do with how you market and communicate with them. In this week’s podcast, our host Elysia Cadorniga and Jessica Coscia, Senior Communication Strategist at BOS Digital, talk big picture; taking a look at the tools of the trade and how to effectively combine them for the greatest impact.

Questions or inquiries? Contact us at https://bos.digital/contact/



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With the proliferation of fake news these days filling our social feeds, how does a biotech company separate fact from fiction and position itself as a trusted authority in the cannabinoids industry? To find out how, listen as our host Anthony Cadorniga, chats with Miriam Lamey, communication and social media specialist from Demetrix.

Questions or inquiries? Contact us at https://bos.digital/contact/

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As the saying goes; when one door closes another one opens. Listen as our host Jon Parks is joined by Andor Farkas, founder of the Hungarian based software solutions company Iron Rooster. Learn how they have had to rethink strategies, including digital marketing, to position and differentiate themselves.

Questions or inquiries? Contact us at https://bos.digital/contact/

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Amid the current chaos companies and individuals are experiencing, identifying and aligning with your brand and purpose is more important than ever. Listen as this week’s podcast delves into the ingredients that go into reaching your full potential.

Questions or inquiries? Contact us at https://bos.digital/contact/


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No matter the size or age of your business, keeping you and your team on track to meet company goals can be challenging. Listen to this week’s podcast and learn strategies to help keep people accountable, prioritize tasks and effectively delegate when needed.

Questions or inquiries? Contact us at https://bos.digital/contact/

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If you had to fire everyone on your team today, who would you enthusiastically hire back tomorrow? Good question right? Listen as Jason Williford, Master Licensee and board member of Culture Index, chats about the language of data analytics and what that means for the growth of your business.

Questions or inquiries? Contact us at https://bos.digital/contact/

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Get a behind the scenes look at NASCAR with this week’s guest Tom Legeman. From his start at the young age of 15 when he crewed for his brother, to his role today as spotter for the Starcom Racing team, Tom shares his stories and perspectives on not only the sport but the value of the marketing opportunity for businesses.

Questions or inquiries? Contact us at https://bos.digital/contact/




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There is a lot of noise online right now with companies scrambling to figure out how to maintain their market share. Join our guest, John Fitzgerald, Global Marketing Manager for a capital equipment company, as he talks about ways businesses can remain relevant during the pandemic when face-to-face relationships are limited.

Questions or inquiries? Contact us at https://bos.digital/contact/

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Should I share my data? How do I share it and with whom? These are questions Paul McKeithan, Head of Digital Business Development at Bühler Group knows a thing or two about. Listen as he discusses what he calls “open transparency” and how technology is helping to bring us together.

Questions or inquiries? Contact us at https://bos.digital/contact/

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Upcycling is the new recycling according to Emily Neville, CEO and Founder of Reborn Clothing Co. Listen as she discusses the concept behind her brand and the lessons learned from building her company from the ground up.

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How do you capture the power and exhilaration of a sport like drag racing and share it on social media? Listen as Ashley Keller of Don Schumacher racing gives us insights and tips for any business looking to connect and build their following on social media.

Questions or inquiries? Contact us at https://bos.digital/contact/

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Being on top of your game and a leader are principles Tremayne Stephens learned as a player in the NFL and which he now applies to his own athletic training business. Listen as Tremayne shares stories and lessons learned with our host John Bianchi.

Questions or inquiries? Contact us at https://bos.digital/contact/

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Noah Gragson feels fortunate to be doing what he loves - driving a race car for JR Motorsports. Listen as he talks about what it’s like to work with Dale Earnhardt Jr. and how he prepares for a race.

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As companies begin to look at returning to the office, what shifts are taking place in the work environment? Join our guests as they share their thoughts on how best to engage, attract and retain your employees in this new era.

Questions or inquiries? Contact us at https://bos.digital/contact/

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