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May 9, 2022 23 min

Hettie is a former Merck & Co., Inc executive with 25+years’ experience in Life Sciences. Her focus is on global strategic marketing and commercialization creating value for patients, providers, and payers. She led seven product launches, all exceeding profitability targets in major global markets. Her impact on running business units ranges from $100 Million to $1Billion per year.

Working as a volunteer with the non-profit organization, Women in Bio, she leads the US East Coast, Women in Bio Founders Forum, and Chair the Programming Committee. The Founders Forum supports the development and acceleration of success of female founders, especially first-time founders (early-stage and seed-stage startups), and their ventures via peer-to-peer interaction, ultimately attempting to shorten learning curves.

Her passion comes from understanding business, leadership, team dynamics, and most importantly how to deliver value.

In this episode Kathy talks with Hettie Stroebel about how companies can shorten the timeline to Commercialization and achieve Launch Excellence with Digital Technology, Innovation, Real World Data and differentiated Target Product Profiles

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