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March 26, 2025 36 mins

What You’ll Learn in This Episode:

  • How Steve Waddell transitioned from shipbuilding to entrepreneurship.
  • The inspiration behind Valuepreneurs and why it challenges conventional startup wisdom.
  • The key lesson from Steve’s TEDx Talk: Start with Who, Not Why.
  • The challenges of launching a product, from patents to tariffs and the impact of COVID-19.
  • Why networking, strategic grants, and understanding your customers are the keys to startup success.
  • The groundbreaking technology Steve is developing to improve healthcare and independent living for seniors.

Guest: Steve Waddell

  • CEO & Founder of Nasoni
  • Creator of the award-winning Nasoni Fountain Faucet
  • Author of Valuepreneurs: The New Rules for Building Products, Growing Your Business, and Achieving Your Entrepreneurial Dream
  • TEDx Speaker: Start with Who, Not Why
  • Innovator in AI-driven healthcare solutions

Resources & Links:

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John Bates provides 1:1 Executive Communications Coaching, both in-person and online. He also gets 92+ Net Promoter Scores for his large and small group leadership development trainings at organizations like Johnson & Johnson, NASA, Google, Intuit, Boston Scientific, and many more. Find more at https://executivespeakingsuccess.com.


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