Selling With Soul Is Not Just Possible—It's Wildly Profitable

Send us a text

Teresa Heath-Waring shares her journey from accidental entrepreneur to international award-winning speaker and business coach, offering powerful insights on building a heart-led business that actually makes money. She explores how mindset transformation is the critical element that most entrepreneurs underestimate on their path to success.

• Finding extraordinary in the everyday rather than waiting for major milestones 
• Transitioning from corporate risk-aversion to entrepreneurial freedom
• Overcoming imposter syndrome and self-sabotage that keeps entrepreneurs stuck
• Understanding why passion is non-negotiable in today's challenging online landscape
• Focusing on the transformation you provide rather than demographic niching
• Testing and tweaking offers systematically until you find what people will pay for
• Balancing heart-led business principles with practical money-making strategies
• Recognizing that entrepreneurial success requires both spiritual alignment and strategic flexibility
• Building resilience to navigate the inevitable ups and downs of business building

Visit extraordinarywealthco.com to learn more about Mastering the Art of Selling with Soul, a revolutionary sales course designed for heart-centered entrepreneurs, online course creators, coaches and sales professionals who are ready to transform their sales game.

WAYS TO CONNECT WITH ME:

• New Course Alert - Extraordinary Wealth: Mastering the Art of Selling With Soul: https://michellerios.mykajabi.com/Extraordinary-Wealth-Selling-With-Soul
• Book: https://michelleriosofficial.com/book. (Coming in early 2026. Join the Waitlist)
• The Energetic Blueprint for Financial Freedom (Free Audio): https://michellerios.mykajabi.com/extraordinary-wealth-the-energetic-blueprint
• My Daily Wealth Affirmations: https://michellerios.mykajabi.com/opt-in (Free)
• Instagram: https://www.instagram.com/michelle.rios.official/
• Facebook: https://www.facebook.com/michelle.c.rios
• YouTube: https://www.youtube.com/@michelleriosofficial
• Website: https://michelleriosofficial.com

Episode Transcript

Speaker 1 (00:00):
This episode of the Live your Extraordinary Life
podcast is brought to you byExtraordinary Wealth.
Mastering the Art of Sellingwith Soul a revolutionary sales
course designed forheart-centered entrepreneurs,
online course creators, coachesand sales professionals who are
ready to transform their salesgame.
This course is your key tomastering a soul aligned, high

(00:24):
impact sales approach, Onethat's authentic, powerful and,
most importantly, works.
Based on 25 years of experience, this course will teach you how
to leverage your energy,because your clients buy you
before they buy your offer.
Plus, we'll rewire thoselimiting beliefs so that you can

(00:44):
sell with confidence and ease.
Visit extraordinarywealthco tolearn more and claim your spot.
It's time to start selling withsoul and succeed like never
before Again.
Visit extraordinarywealthco.

Speaker 2 (01:03):
What you want and what you dream of is totally
possible.
You are going to need some helpand you are going to have to
work at it, but it's possible.

Speaker 1 (01:15):
Hi, I'm Michelle Rios , host of the Live your
Extraordinary Life podcast.
This podcast is built on thepremise that life is meant to be
joyful, but far too often wesettle for less.
So if you've ever thought thatsomething is missing from your
life, that you were meant formore, or you simply want to
experience more joy in theeveryday, then this podcast is

(01:38):
for you.
Each week, I'll bring youcaptivating personal stories,
transformative life lessons andjuicy conversations on living
life to the fullest, with thehope to inspire you to create a
life you love on your terms,with authenticity, purpose and
connection.
Together, we'll explore what itmeans to live an extraordinary

(02:00):
life, the things that hold usback and the steps we all can
take to start living our bestlives.
So come along for the journey.
It's never too late to getstarted and the world needs your
light.
Hello everyone, and welcome toanother episode of the Live your

(02:22):
Extraordinary Life podcast.
I'm your host, michelle Rios,and today I am thrilled to
welcome a powerhouse guest tothe show, teresa Heath-Waring.
Teresa is an internationalaward-winning speaker, an
international best-sellingauthor, a TEDx speaker and the
host of a number one rankedpodcast, your Dream Podcast.

(02:45):
She also happens to be acertified mindset coach.
She's a business coach andshe's one of the UK's leading
marketing influencers.
She's built a thrivingsix-figure online business and
she's helping thousands ofentrepreneurs from course
creators to coaches createbusinesses and lives that they

(03:05):
love.
Teresa, welcome to the show.

Speaker 2 (03:09):
Thank you so much for having me.
I am very much looking forwardto our conversation today.

Speaker 1 (03:14):
I am too.
So we met through mutualfriends.
I actually had our mutualfriend, megan Tobler, reached
out to me, gosh, now a fewmonths back and said hey, I have
a guest for your podcast.
She's like I'm working with her, she's a business coach, she's
based in the UK, she is amazingand you two are going to hit it

(03:34):
off and you're going to love her.
So you have been on my radarscreen for a little bit.
And then I'm talking to myfriend, lori Pine, who's also
originally from Maine.
We're both two women from Mainewho had been out in the
corporate world for 20 plusyears and found each other in
the coaching world.
And Lori's like yeah, have youmet Teresa?

(03:54):
And I was like, how do you knowTeresa?
I'm like this is like you guysare like Megan's on the West
Coast.
We have Lori in New York.
I'm down in the DC area.
How do we all know Teresa inthe UK?
Like what's going on here?
I was so excited to be able toactually connect with you and
get to know you better and I'mso thrilled that we have you on

(04:18):
the show so the audience can getto know you better.

Speaker 2 (04:22):
So thank you for taking the time the audience can
get to know you better.
So thank you for taking thetime.
Well, my pleasure, and honestlyI can only say you obviously
hang out with the nicest andbest people, because those, both
Megan and Laurie, are justbeautiful, amazing humans.

Speaker 1 (04:37):
They really are.
It's a privilege to know themand be on this journey with them
as well.
Well, look, I'm going to startwhere I start with all my guests
, Teresa, and that is by askingyou this question what does it
mean to you to live yourextraordinary life?

Speaker 2 (04:54):
It feels like it should be a simple question.
I don't know whether it shouldor not, but it doesn't feel
simple.
I think the problem is we areso complex, like as humans, as
business owners, as moms, aswomen, as every other role that
we have.
It's so complex in terms ofwhat it would mean to make up an

(05:15):
extraordinary life.
I think it's more about mebeing in the moment of my life
and appreciating everything.
I think sometimes we wait forsomething humongous to happen to
go.
I will be happy then, or I willfeel like life is extraordinary
then, or I will be a differentperson or whatever.
And the truth is, if we can'tsee it now, then it's going to

(05:39):
be really hard.
We think we're going to be adifferent person when we get
that thing, and we're not.
We're the same person.
So if we can really appreciateand love and take in what we've
got now, I feel like that's thefirst step to having an
extraordinary life.

Speaker 1 (05:55):
I think you're spot on.
I think it goes to this wholeidea of for so long,
particularly, I think I wouldsay, midlife generations.
We've grew up with this mindsetthat when I have a certain
amount of money and when I'vereached a certain title in my
career, and when I've marriedthe right guy or the right woman
, and when I have X number ofchildren and house that looks

(06:18):
like this, then I will havearrived and then I can start to
be happy, have arrived and thenI can start to be happy.
And what I have found in doingthis show over the last two
years is that you meet all theseextraordinary people who have
done some really amazing things,and they all say something very
similar.
And that's, you know, it'sbeing able to be in this moment,

(06:39):
in the season of my life, andrealize that this is
extraordinary, that thisconversation that we're having
is extraordinary, that I havemore freedom than I ever
realized and that I am actuallyrecreating, either creating the

(07:00):
life I want or I'm workingtoward it, and it's in my power.
I recognize that and that'swhat makes it so extraordinary.
It's like I know secrets to theuniverse.

Speaker 2 (07:12):
Yeah that it's in that we even have a choice, that
we even have a part to play inthis.
That is the extraordinary bit,that, like, actually, there are
some people on this planet whodon't get those options, don't
get those choices, can't evenstart to imagine what it must be
like.
So for you know and it's funnybecause I always thought that
you know, when you worked incorporate or when you had a job,

(07:34):
that that was the safest andmost best thing that you could
do, and now it's like no, no, no, I can create anything and I'm
resourceful and I can do thingsthat bring me money and I can
change my life.
I don't think I would have Afelt that and B been able to do
it if I was in corporate dream.

Speaker 1 (08:07):
I was told hey, that's how you know you've
arrived.
And then when I got there and Ilooked to the left and I looked
to the right and I said I havethe corner office.
I'm supposed to be a static.
I was happy, but I was like isthis all there is?
Really, this was it?
Huh, I thought I'd feeldifferently than this, and then
the real work started.
All right, my friend.
What I would love to do is somany of our audience members are

(08:33):
online course creators, theyare coaches, they are budding
entrepreneurs or they arepowerhouses in corporate that
are thinking is this all thereis?
Yeah, I might want to dosomething different.
They're contemplating theirnext chapter, they're thinking
about what next, and I wouldlove to go back a little bit in

(08:53):
time, because there was a momentin time when you weren't a
six-figure business owner andbusiness coach and, in fact, you
found yourself in kind ofprecarious situation, needing to
figure out your next chapterquickly with a young daughter.
Can you tell us a little bitabout your journey and what was

(09:14):
going on for you, maybe thattransformative moment?
Because you had, I think, thetime.
If I remember the storycorrectly, you were newly
divorced.
You had a four-year-olddaughter.
Yeah, and you were like youneeded a new job.
Yeah, and then you were likewhat do I do?

(09:36):
I'm living in a small town inthe UK.
What do I do now?

Speaker 2 (09:40):
Yeah, totally it was.
I talk about the fact that Iused to say for a long time I
was an accidental entrepreneur,like I was never one of those
people that dreamt of that.
I used to dream way up to myoffice, which was on a corner,

(10:05):
obviously, and so I was neverone of those people that was
like I want to start my ownbusiness or I want to do any of
that.
I was totally risk averse.
So for me the safe thing wasbeing in corporate and I had
done lots of different jobs andI'd gone through a divorce and I
just kind of I don't know.
It kind of shakes your worldwhen you move from one season to

(10:26):
another, like everything shiftsand changes, and that's what
happened.
And I was kind of marketing foran agency at this point and
dealing with lots of clients andbringing in the business, and I
just decided that actually Ithink I need a different role.
I loved doing what I do, but Ineeded to work for a different
company and so I handed mynotice in thinking I'm going to

(10:49):
find another job.
I'm really good at my job.

Speaker 1 (10:51):
That should be easy.

Speaker 2 (10:52):
Yeah, like I've been in marketing forever, I'm really
good at this, but getting, likeyou said, that I lived in a
fairly rural-ish part of Englandand there wasn't massive
businesses and I would go toother agencies and they'd go,
yeah, I want you, but we justhaven't got the budget.
So I was like, okay.
And then it almost kind ofcrossed my mind, what if I
managed to bring in all thismoney for this agency?

(11:14):
What if I could bring in justlike even half of that for
myself?
And it was like the thoughtwent through my head and my boss
at the time was obviouslypsychic or something and
basically said you need to leavenow.
So I thought I'd got, I gavemyself eight weeks notice and I
thought I'd got about five orsix weeks left of my notice and
she said leave.
And she said, oh, and yoursalary is going to finish within

(11:36):
the next week or so.
And I was like, okay, what thehell do I do now?
And kind of had no choice tostart a business and start to
get clients and I needed to earn1500 pounds a month to just
keep the roof over my head of meand my daughter and had to make
it work.

(11:56):
And I did.
I hustled and created my.
At the time I didn't even knowwhat it was, so it was like a
consultancy slash agency.
So I then really quicklystarted to bring people on to
help and they would do thingsand we would do the done for you
services of social media andmarketing and all sorts of
things.
And then I started to getpicked up to speak and I loved

(12:19):
it and I discovered the onlineworld and obviously it wasn't
quite as bad as it has been backthen, but there was definitely
still an element of build acourse, sell it and you'll make
money in your sleep.
So I was like well, who doesn'twant that right?
And also, I had all thebackground in marketing.
I had all the experience.
I had the knowledge.
So I wasn't just selling acourse on how to sell a course.

(12:40):
I was legit going I can helpyou with your marketing.
And I was about a year or twointo my business, started
building the online thing.
The online thing hadn't got offto where it needed to be
because I was too busy over herein the agency.
I then met my now husband and Isaid to him you know how I've
created this really successfulbusiness.

(13:02):
Any chance I can fire myclients and try and go all in on
the online thing.
And very luckily, he obviouslyhad a lot of faith in me and was
like, yeah, do it, let's seewhere it goes.
God bless him.
I know right, because he is not.
He is very risk averse, like heis very, very frugal.
So the fact that, like I thinkif I said that now, he'd be like

(13:23):
not in a million years, likekeep earning the money shush,
whereas he did then, he was likelet's see what happens

(14:08):
no-transcript foot apartment andI was like, all right, why not?

Speaker 1 (14:16):
You know we've lived all the different seasons
already.
Well, that's the worst, we'llbe fine, and it's made all the
difference of him just going,keep going, keep going, yeah.

Speaker 2 (14:26):
And you need that because there are times where he
was the one to pick me up morethan I could.
Like there are definitely timeswhere he'll often say to me if
I'm going to an event, are youspeaking, and if I say no, I'm
just going to attend, well, whyare you going?
Like, how's that?
You know bringing in the moneyand he sometimes is quite
literal with things.
But there are points where I amon the floor like definitely

(14:49):
over the past, because mybusiness is 11 years old now
Like there have been points inthe past 10 years, 11 years,
where I literally have gone.
I don't think I can do this,this isn't going to work.
And he's been the one to go no,you're wrong, get back up again
.
You can do this.
Like so having that is massive,it's huge.

Speaker 1 (15:12):
And look, we're fortunate that we have spouses
that are doing that behind thescenes, but this could also be
your sister, your best friend,your neighbor, like it doesn't
really matter but people in yoursupport system.
Because I do think one of thethings that entrepreneurs maybe
underestimate is how much ofthis entrepreneurial game is
mindset, and I would love totalk to you more about that

(15:37):
because I think so often theythink we think I've got a good
product idea, or I've got agreat service, or I'm really
good at X or Y.
It'll sell and it's not alwaysthat you have the best product.
In fact, I find that there aresome people that have very

(15:57):
mediocre stuff that is donereally well because
energetically, they're in theright place, the right time and
the right whatever, and you'relike who would have thought?
And yet they keep at it andthey're the ones that are having
this tremendous success.
And you're like but I know thisperson over here who's like a
thousand times better and nobodyknows about them, right?

Speaker 2 (16:21):
So frustrating.

Speaker 1 (16:22):
Let's talk about that , because I think perhaps and
maybe you'll agree or disagreethat mindset and tenacity or
grit, may be one of the mostunderweighted needed ingredients
for successful entrepreneurs.
What are your thoughts?

Speaker 2 (16:40):
I agree a million percent, like for me.
I have worked with hundreds of,maybe thousands of business
owners now and the ones that dothe best and the ones against
the ones that don't are the onesthat just keep going and build
those resilient mindset tools.
Because the thing is, when youdo the mindset work, people

(17:02):
think that's it, like you fixall your mindset problems.
Not at all.
All it means is you're stillgoing to have the same rubbish
come up.
It doesn't mean suddenly yourbusiness is a dream and, quite
honestly, if it does feel soeasy and you're never being
challenged, then probably youmight not be pushing yourself
hard enough, because there isalways going to be challenges,
new level, new devil.

(17:22):
So you look at someone else andthink, oh well, I'll feel
better when my business reachesthat level.
Well, the truth is, at thatlevel you've got a whole nother
stuff to deal with.
So even though it's soimportant to the mindset stuff,
it doesn't stop any of thosethings from happening.
It doesn't stop things fromgoing wrong.
It doesn't stop launches fromfailing or things falling flat.
What it means is that yourpropensity to deal with it, your

(17:46):
capacity to deal with it, is somuch better and you can move
through it so much faster.
Because what happens is, ifyou're struggling, you probably
don't know you're strugglingwith your mindset.
That's half the problem.
So if you're not moving forward, if you're not doing something
so I am such a great example.
So when I decided, before Ifired my clients, I was trying

(18:07):
to do this online business rightand bearing in mind my
background's marketing, I andstill to this day offer a kind
of like fret CMO sometimes tobusinesses who have online
businesses where I will come inand I will go change this funnel
, tweak this thing, move thisthing, do this strategy.
I can do this stuff in my sleep, right.
So I consult other people, Icoach other people in the online

(18:30):
space.
I know this so well.
So it comes to me creating myown online business, because
suddenly I was coaching andhelping all these other people.
I'd never done it myself.
So I was like I really need todo this myself and I want to,
because I want this online dream, like everyone promises.
So I created a course and I saton it for 12 months.

(18:50):
It was done and I know thisstuff right.
I know the strategies, I knowthe funnels, I know the tech.
I know the funnels, I know thetech, I know the languages, like
I know all the stuff thatpeople ordinarily blame for not
doing something, and I sat on itand did nothing with it for 12
months.

Speaker 1 (19:07):
Okay.
So that begs the question whatwas going through your mind?
What level of imposter,syndrome or other things were
plaguing you, teresa, at thetime?
What was going on?

Speaker 2 (19:19):
Well, this is the thing.
Like at the time I didn't knowany of those things, like I
didn't know imposter syndrome, Ididn't know the whole fear
thing, the self-sabotage, likenone of that.
I was so adamant in my headthat what I was thinking was
right.
So what I was thinking was thecourse isn't quite ready.
I think I need to add anotherthing.

(19:40):
I think the sales page isn'tquite right.
Actually, we've used that techfor that.
I think the tech's probablybetter if we do this thing.
Now's not a good time.
It's coming into the summerholidays.
You know I deal with a lot ofparents.
They don't buy in the summerholidays.
Oh, I definitely got to waittill this point.
I haven't done a big enoughrunway, like I gave myself every
excuse under the sun.

(20:00):
And then I went to an event inthe States and it's with a coach
that's pretty big in the onlinespace.
And the story is, I went tothis event and I wanted them to
know me so that I could get themon the podcast.
I had the podcast.
I was interviewing some bignames.
They were big in the space.
I was like I'd really like toget them on as a guest.
So I need you to know me.
I need you to know who I am.

(20:21):
So I sit front and center forthe whole event and there was
about 80 of us in the room andpredominantly Americans, and for
me it was really intimidatingbecause I was looking at these
people thinking, oh my God, youare so successful.
And they weren't afraid tospeak and they weren't afraid to
advocate for themselves.
And I was sat there thinking,oh, like that was when I was

(20:42):
having imposter syndrome, notthat I knew what it was.
Anyway, the second day of theconference he was doing this
thing where he was like what wasyour takeaway from yesterday?
And I thought this is my chance.
I don't want a hot seat, Idon't want to be seen that much,
but I do want him to hear myvoice.
Because I'm British, I'll standout.
So I put my hands up and hethrows me the mic and I catch

(21:02):
the mic and I was like you know,he said what was the key
takeaway from yesterday?
And I said that I'm not showingup as the CEO, as I should be,
and I went to throw the micagain like brilliant, done my
thing.
And he went what do you mean?
I was thinking, no, no, no, no,no, no, this isn't how this
goes.
Like you asked me the question,we move on.
And I said well, you know, I'vegot this little course.

(21:23):
And he was like well, did youhear that?
For starters, you've got thislittle course?
Like let's talk about thecourse.
And the worst thing was becauseI was sat front and center.
He then walks around the backof the room so I'm now facing
the entire room while he isbasically hot seating me and
he's like so I said you know, ifI was being the CEO, I should
be.
I would have got the core sitethere.

(21:43):
And I haven't.
Why haven't you got the coresite there?
And basically we went throughthis coaching thing and he was
like you know, I was scared, andI was scared that what if I put
it out and no one bought it?
What if I put it out andsomeone bought it and thought it
was terrible?
What if, actually, I'm reallynot very good at this thing,
Because, even though I've taughtthese other people, what if I
can't do it myself?

(22:04):
And he said so you're scared offailing.
And he said and what if yousold it and no one bought?
I said, well, I'd have failed.
And he said how many of yousold already?
And I said none, thinking, didyou not hear me?
I haven't launched it.
And he went.
So you failed already.
Then If your fear is notselling any, then you've already
failed.
And I was like as if someonepunched me in the stomach and I

(22:27):
thought, oh, there's somethingin this mindset and that was it.
It was just mindset, literally.
The next two weeks I launched it, sold it.
I sold it to like 23 people.
I didn't make millions, but whocares?
I sold it and I made moneyselling it and it was proof of
concept that you could do itExactly.
And I had literally come upwith every excuse under the sun.

(22:48):
And now it's about.
For me, it's aboutunderstanding why those things
hold us back, but then goingokay, how can we move through
them?
And now I do all the work I'vedone, and obviously I am a
certified coach now as well.
For me it's like, oh, hang on,I can spot that coming again Now
.
Do I really want to go throughthis again, or do I just want to

(23:08):
get on and do it?
And I work through the processso much quicker.
And I now have this saying thatis very personal to me and is
in my down to where I am in myseason of life.
So I'm nearly 46.
I'm 46 tomorrow.

Speaker 1 (23:22):
Happy early birthday, Teresa.

Speaker 2 (23:24):
Thank you, thank you.
And I have stepchildren, I havea great like a 50 year old
daughter, and the worst twothings that could happen to me
right now is, if I was to die,that would be very inconvenient,
or if I was was to get pregnant, that would literally ruin my
life, right.
So my thing now is if it can'tkill me or get me pregnant, what

(23:44):
have I got to lose?
Like, seriously, what's theworst that could happen?
Because those two are the worstthing.
As long as it can't do eitherof those things, then I've got
no excuse.

Speaker 1 (23:52):
Knock on wood on number two.
So it's gonna be your birthdaytomorrow.
You never know.

Speaker 2 (23:59):
Honestly, honestly, I just think like I am, like
nearly 46.
Like I do not want babies.
Thank you very much.
I am way over that.
That is done, done and gone.

Speaker 1 (24:08):
All right, let's delve into the entrepreneurial
journey a little bit more,because now you work, and have
worked with thousands ofentrepreneurs you happen to be
working with friends of minewhat do you think, or what would
you say, based on yourobservations, is the number one
mistake that most newentrepreneurs make Thinking they

(24:31):
can do it all themselves and Idon't just mean from a
physically being able to do itall themselves, but thinking
they don't need any support,Like when you've worked in
corporate or when you've been ina world, even if you never had
a coach.

Speaker 2 (24:46):
You are surrounded by colleagues.
You're surrounded by a boss whois basically dictating what you
do or is keeping youaccountable.
You have people underneath youwho you're having to do things
for them and make sure they'reaccountable.
You are surrounded by a wholeecosystem that if you were to
step out that, it breaks a bit.
And that's the whole point incorporate, you all have a role.

(25:08):
When you start working foryourself, and the other thing is
you're really good right Inyour roles, you are really good
and you are really good andtherefore you don't understand
why that doesn't alwaystranslate when you start working
for yourself and it's sofrustrating.
It's so frustrating.
You're like I was irritatinglyorganized when I was employed.

(25:31):
I loved nothing more thantelling someone it'll be ready
by Wednesday and, come Tuesday,going.
That is not the case now.
Like I'm so different, my worldis so different.
But I think thinking that weshould be able to figure this
out.
We should know how to do thisthing.
We should be able to do this.
No, those corporate skills andthese skills are very different.

(25:54):
Now, it's not that they're nottransferable, it's not that we
can't use them, but we have totreat them in a slightly
different way how we motivateourselves, how we get ourselves
organized, how we do things andfor me, the times that that's
paid off is working with a coach.
The times where I have gone, Ihave moved the furthest, the
fastest and I've understood howI work.

(26:16):
It's because I work withsomeone that helps me understand
.
And I think in the early days,not only myself, but what I see
with so many other people isthey either think I will wait
until something Well again, thatsomething will be replaced by
something else, for somethingelse, for something else, or

(26:37):
thinking I shouldn't have to gethelp, I shouldn't need help for
this.
When it's like no, I coachbusiness owners, we all need
that thing.
The accountability piece ismassive.
When you have got no one going,can I have this thing by this
date?
It's so easy to not do it.
And then you get frustrated andangry with yourself because

(26:58):
you're like well, hang on aminute, I ran a department of X
size, or I ran a business ofwhatever size, but it's
different and when you'reworking for yourself and working
on your own, you need some keypeople around you.

Speaker 1 (27:13):
Yeah, so, so important, and I think one of
the things that happens when youare newly into the
entrepreneurial world and youhaven't yet started to make any
money is that you're veryreticent on spending any money,
and that's probably one of thehardest hurdles to get over is
this idea of you actually needto spend some money

(27:34):
strategically in order to createsome sort of system of
accountability and feedback.
For me, it was definitely.
When I invested in coaching.
I actually saw someleapfrogging of things that I
had been spinning my wheels onand going around and around and
going, oh, I'm working hard onit, and I was, but I wasn't

(27:56):
actually moving the needle.
So I definitely found that, andI found that that was actually
more important in the short termthan hiring an assistant, than
getting like content creators towork with me or what have you.
It was one of the biggest, mosttransformative things for my
business.
All right, so let's flip thataround a little.
You work with so many differentpeople, so many different kinds

(28:18):
of businesses.
What would you say has been thestarting point in really seeing
businesses accelerate?
Is it clarity on the offer?
Is it clarity on the messages?
Is it mindset work?
I mean, I feel like you lookout there right now,

(28:39):
particularly in the onlinecourse creators and the coaches
and in this content creatorspace, and there is just I don't
want to say a sea of sameness,but there are a lot of people
doing similar things and thereare a lot of people that are
actually making some money whoaren't that well-known.
So I always say, you know, hey,it's not the people, the

(29:00):
biggest audiences, necessarily,although I'm big on the right
audience is a good thing.
Where do you think the successlies in getting started?
Is it in creating the clarityon the offer, the messaging the
audience, like all those thingswe know are important, or is it
actually in creating thisresilient mindset to get started

(29:23):
?
Well, how do you start withyour clients?
Because I'm sure some come inwith a lot of ideas and a lot of
those ideas sound like otherthings you've heard and you're
trying to help them hone in onwhat's distinct and what's
different and what's going to beunique for them, in an
alignment.
How do you get them started increating that strong foundation

(29:45):
for success?

Speaker 2 (29:47):
You just said.
The final one or two words youjust said then is what I was
thinking all the way through.
It's that alignment piece, butit's that passion piece.
Okay, I work with people in allsorts of different like
industries, all predominantlyonline, but I go from personal
trainers to nutritionists, tocoaches, to therapists, to

(30:09):
people who teach kids singingclasses, like so many different
things.
However, the one thing they allhave in common, and that I
almost insist upon, is you'vegot to love the thing you do,
because this stuff is hard andthe online business is hard and
has got harder.

(30:29):
When I started like if I had hadthe gusto that I have now, god,
my business would be 10 timesthe size it is, and I sometimes
can get a bit like damn it, ifonly I'd fully stepped into my
power then.
But we have everything for areason and I am very happy and
confident where I am.
But the online space back thenwhen I started, is so different

(30:51):
from how it is today and it istough.
So if you don't love what youdo, if you are not so freaking
passionate about it, it is goingto be so hard.
So I've seen people come intothis space and thank goodness
they don't last long and theymove out.
But I've seen people come intothis space where they have
learned something just to sellit okay, thinking they're going

(31:13):
to get rich quick and it doesn'tcome.
So if you don't love the thingthat you do, then you are going
to burn out so fast and you'renever going to make it.
It's not going to happen.
So I think you've got to andsometimes we need to do a bit of
digging with that.
Sometimes, like you, can comein and go.
I do love it, but we're notquite clear on the message or
not quite clear how it's goingto fit.

(31:34):
And that's the other thing.
I'm not scared about lots ofpeople doing what someone does.
That doesn't bother me.
It's more about the fit of whatdo you want to charge for and
what is someone willing to payfor?
Is there a market?
And actually when there arelots of people in, it's a proven
market People buy that stuff.
I'm comforted and givenconfidence when it's a market

(31:56):
with lots of people in it andlots of people are buying the
thing, because it means peoplewill pay the money for the thing
.
What doesn't comfort me is whensomeone wants to come into a
space where no one is doing itand then we have to work out why
is no one doing it.
Are you a genius and you've hiton something that actually this
is amazing, or is it that noone wants to pay the money for

(32:18):
that thing?
And that isn't quite hittingthe right thing so often, and it
can be so frustrating andactually funny enough.
You know some of the people thatyou know and some of the people
that I work with.
The first month or two of meworking with them was just
getting this fixed right, and insome cases we didn't actually

(32:39):
change anything and in somecases, like and I can look at it
from the coach and think, ohGod, are they getting what?
I worry that like, are wemoving fast enough?
Is this good enough?
Is this, am I showing up right?
But it's so funny because inboth those two cases, even
though we kind of ended upcoming full circle, the power in
which they then took on thething blew them out the water,

(33:02):
because then we'd done all thework for them to go.
No, this is right and this iswhat I want, and actually I am
flipping amazing at this thing.
And then they showed up in awhole different way.
And it's so funny because I'vehad someone else who I've worked
with who exactly the same thinghappened.
She came along and she was likeI think this is what I want to
do, but I'm not sure.
But it was her passion, it waswhat she loves, and again, and

(33:25):
she was doing it.
This is the funny thing withher she was showing up and doing
all the things I would say todo and we used to joke and I
will not use bad language onhere that she had go away.
Energy Imagine another wordbeginning with F off energy.
And basically it was likewhatever she said, so she would
show up and do the reels andshow up and do the things no one

(33:46):
was buying and I initially wasa bit like what is going on here
?
And then we did that piece ofright what are you offering?
Why are you offering it?
What is your real, why behindit?
And we ended up creatingnothing different but just went
through that process.
And then suddenly she changedand it was nothing but like she

(34:10):
didn't use a different strategy.
It wasn't everything we tweakthings here and there but she
showed up completely different,the first ever launch, and she
didn't want to do it.
She was like fighting me thewhole way and I was like, well,
let's just see, this is a test,we're just going to test.
And she had an audience.

Speaker 1 (34:26):
Her email list was about 130 people and she made

(34:46):
£10,000 on her first launch.
Like unbelievable, unbelievableand like literally, like that's
unbelievable, Unbelievable andlike literally.
We talk about this all the timeon this podcast.
There are two predominantemotions that are flying around
dominating our conversationsevery day, and it's fear or love
, and everything emanates fromthat, and if there's a level of

(35:12):
fear, they smell it a mile away,and so I get that whole.
If you're not convinced, ifyou're not sitting in conviction
, people are like, oh, I don'tknow, but I can feel she's off
or he's off.
But I love what you said becauseI actually equate it to
relationships, the idea of and Ihappen to know the two cases

(35:32):
that you're talking about verywell, but two of the cases this
idea of letting people sit thosefirst month or two of the
coaching process to really testand pressure, pressurize of what
they say they want is reallywhat they want and what they
feel conviction for, becausethen it brings out like the

(35:55):
strategy isn't different, thewhat isn't different, the why
isn't different, but they showup in a completely different
place.
I think about that withrelationships and I say that
because often people say, oh, Ifound the right person and I was
like, oh, I've been around theblock long enough to know there
is no one right person.
But you show up as the rightperson and everything changes.

(36:18):
You can make it work with a lotof different people if you're
the right person and they'rehelping bring out the right
things in you because you werereceptive to it and your energy
is at a good place.
So I love that.
And that goes to the fact that,look, coaching is a lot of
intangibles in the beginning anda lot of it is energetics,

(36:41):
which we talk a lot about in theshow, and the importance of
really understanding where yourenergy is.
And I don't just mean like highand low in the sense of I'm
tired or I have a lot of energy,but rather are you operating
from a place of love or fear?
And in that case of love I meanconviction, passion, purpose,

(37:05):
all of that that goes intopeople going.
I don't know what she's doing,but I need some of whatever that
is, I'll buy right.

Speaker 2 (37:15):
And then the beauty is the minute we kind of get
that shift.
The strategy for me is thestuff I do in my sleep.
So then it's just a case of dothis, do this, do this, do this,
do this, and then they start tofly, and that's the best thing.
And then we can start to seehow fast they're moving.
And that's when it reallystarts to happen.
And, like you said, it's notalways like this.

(37:37):
Sometimes I work with people andit's really like I worked with
two women actually had abusiness and they wanted to do a
membership.
And they came to me and said Iwant to start working, we want
to start working with you, wewant to launch a membership that
we don't even have in six weeks.
Is it possible?
And I'm like how hard can youwork?
And they were like you tell uswhat to do, we'll do it.
And they did so.
We went in on strategy day one.

(37:58):
Six weeks later they launched amembership with over 300
members.
It was insane.
So I didn't have to do thatdigging with them, because they
were already there.
They'd already had a productthat they had sold, they'd
already started to build theiraudience and, interestingly, the
one thing as you were sayingwhat is it?
The next thing they need is anaudience.
If you want an online businesslike and when I talk about you

(38:21):
know that case study inparticular, where there was two
of them, they had 300 members.
The membership cost was, Idon't know, about 20, 30 pounds
a head, and then that'srecurring revenue and like that
is a chunk of money every singlemonth they're now bringing in.
The one thing they had was anaudience.
So it was easier for me as acoach and as a strategist to go

(38:44):
okay, this is the strategy we'regoing to use, but you already
have people coming top of funnel, which then helps me we know
stuff about them now, becauseyou've had them a little while
Understand what we can do withthem.
Where I struggle is and I thinkagain, this is maybe the fault
of the online industry is wherepeople see crazy, amazing

(39:07):
results and they go.
Why am I not getting that?
Whereas the truth is, I'mobsessed with numbers and I love
like you know, because I seeand I'm witness and coach so
many launches.
I get to see behind the scenesof all these numbers of like
what size someone's email listwas and how much money they put
in ads and all this stuff andwhat I find.
I have a spreadsheet with everylaunch I've ever been involved

(39:28):
with and some big ones that Ihaven't, but I just happened to
know the behind the scenes.
Percentages are the same.
Really, the percentages do notchange.
Percentages are the same, right, the percentages do not change.
There is obviously a window ofpercentage.
But, like, if you do a launchand you do a launch list so
let's say you're going to do awebinar, between one and 8% of

(39:49):
the people who sign up for thewebinar will buy.
Okay, I rarely see over 8%.
Sometimes I see some anomalieswhich I can go.
Okay, that was because of X, y,z, but on the whole, most
people doing a webinar will sellbetween 1% and 8% to their
launch list.
So, if you've got 100 peoplewho've signed up to your webinar
, then between 1% and 8% peoplewill buy.

(40:10):
So what happens is someone seesa launch that someone does
where they have got hundreds ofpeople joining or thousands of
people on a webinar, and they'relike why am I not getting that?
That's because they are stillgetting the same percentage, but
their email list or their startlist is hundreds of thousands

(40:31):
of people and therefore thepercentage.
In fact, if anything, thesmaller the business, the better
percent you get.
The bigger the business you get, the bigger the email list, the
less percent they tend to get.
Thing.

Speaker 1 (40:45):
But we're going to get into the territory where I'm
going to expose my Achillesheels, which is the too niche or
not too niche, and how to knowyour avatar and understanding

(41:06):
for those of you who are newerto the podcast, the avatar
meaning your target audience oryour ideal audience member Talk
to me a little bit about how youcoach around audience, because
it's probably where I usually go.
La, la, la la, let them all inand it's so funny, just like
stop it.

Speaker 2 (41:23):
You have to get clearer well, the thing is often
, I think, people are like oh,bore off with this already, like
are we not done talking aboutyour perfect customer profile?
No, never, never, never, never,never.
For me it comes down to likeand I've changed and tweaked
over the years, but, like backwhen I first started, it was

(41:44):
like how old are they, where dothey live, what sex are they, do
they have children?
Like.
And then it dove a bit deeperto like what are their passions
and what are their needs andwhat are their desires and what
do they want?
And now the way I teach it isvery much along the
transformation base okay, yourperfect customer is stood on

(42:05):
this mountain here, and wherethey want to be is that mountain
there, okay.
So where they are today istheir pain and their problem as
to why they are still sat thereand their transformation is
where they want to be.
They are still sat there andtheir transformation is where
they want to be.
Your product or service andoffer is the thing that's going
to take them from here to here.
So, understanding the two keythings you need to understand

(42:27):
more than anything is where arethey now and where do they want
to be?
So often when I work withonline business owners where
they are, it's not justpractical.
You have to understand thelanguage they use, the words
they use.
So I have business owners wholove their online business.
They love their community, theylove what they've created.
They just wish it would earnthem more money.

(42:48):
I've got people who are losingfaith that this could ever even
be a reality, that they thoughtthey were going to get the dream
and the dream hasn't happenedand this isn't going to work for
them.
So this is where they are.
They're stood on thatmountaintop, feeling like this,
having these moments of doubt,feeling frustrated, looking at
other people.
What do they know that someoneelse doesn't?
If I buy this other course,they bought all the courses.

(43:10):
The people I work with, theybought all the courses.
One of the things I do is banthem, like pretty much straight
off the bat, you do not needanother course, like let's just
work out what we need.
And then sometimes andordinarily, I no doubt have the
course for them within what Ioffer, because I have a huge
thing of like courses andcontent.
But they bought all the courses, they've done all the things

(43:33):
and they just don't understandwhy this isn't working for them
and they think there's some kindof secret they're missing or
there's another course that theyneed to get, or some other
coach has got the answer forthem.
If they work with this thing,they're going to do it.
Well, the truth is, they've goteverything they need, more than
likely.
We just need to work out what isworking for them, their

(43:53):
audience and how they want toshow up.
So then, once I know they'rehere, what do they really want?
Well, my audience.
What they really want is aonline business that is thriving
.
They want to go to a Zoom roomknowing that they're not just
going to have one or two peoplein the Zoom.
They want to turn up to awebinar and not have that fear
that no one's going to show up.

(44:14):
They don't want to do a sale orthey don't want to go into a
launch with that dread thatthey've literally put their soul
on the table and no one'sbought.
Like they know they're good.
They know they're really goodat what they do, because I only
work with passionate people.
They know they're really good.
They're just so stuck and theyjust want to know how can they
do it.
They also my people'stransformation.

(44:35):
They don't necessarily all wantto be millionaires, like some of
them do, and that's absolutelyfine.
Not everyone does.
They just want to earn morethan they're earning, because
they're working too hard at themoment for the money that's
coming in, or they want it to bemore consistent, or they want
to get picked for the things andthey don't understand why
they're not getting picked up.
And exactly what you saidsomeone down the road that's

(44:57):
nowhere near as good as them isgetting the work and they're so
frustrated.
So then I know where they are,I know where they want to be,
and then my products andservices take them from one
place to the next.
Now they do it in different waysdepending on how you work with
me and again, so that's theother thing.
Often we get hung up with theservices we offer and we try and
lead from a service first.
I haven't even mentioned theservices I offer.
I've said you can be here and Ican get you here.

(45:19):
Now how we do it and how muchyou pay to do that is another
matter.
So you can listen to everysingle one of my nearly 400
episodes of my podcast and itwill definitely move you forward
, but it's going to take youtime and it's not specific to
you.
You can join.
I sometimes do low costworkshops where I go deep in on

(45:39):
a subject, so I did one onwebinars.
So if you wanted to do awebinar, I literally told you,
slide by slide, what to say ateach point, how to convert, how
to do those things, the keythings that you should add in.
You can join one of them for$49 or whatever it is when I do
them, but that's only going toteach you that bit, but it will
move you forward.
Or you can come and join GrowLaunch Sell, which is a group

(46:01):
program.
It will move you forward fasterthan the others, but not as
fast as if you're workingone-to-one with me.
So it's not about the productsand services I offer.
It's about how do I get peoplefrom there to there, can I?
And then what does that looklike and how much do they want
to spend and how much work dothey want to put?

Speaker 1 (46:19):
in.
So, arguably, what most peopleare forgetting as entrepreneurs
is it's not you're selling yourservices or your product, you're
selling the transformation thatthose bring.
Always, that's what people wantto know.
How do you take me fromwhatever my pain point is now to
where I want to go?
So, and in terms of audienceniching, it's really more

(46:40):
understanding where they arefrom a state of being to where
they want to be than it is anyof the demographic information
or gender, any of that stuff.

Speaker 2 (46:51):
Okay, no, it's like so.
Predominantly most people Iwork with are female and that's
not because I only work withfemales, but I am a woman in the
online space and I understand,as a woman, what it's like to be
in the online space andtherefore I understand that
transformation really, reallywell and often the stuff I talk

(47:12):
about the transformation.
So when I say not everyonewants to be a millionaire, it's
because quite often they havemany other things going on in
their life and the people I workwith, and me including, I don't
mind working hard and I do workhard, but I don't want to work
that hard to bring in that moneyat the detriment of everything
else in my life.
So I am not willing to give upplanting seeds in my garden or

(47:36):
weekends with my family, like Iwant a good business.
There is compromises to be had.
So I think, even though I don'tniche in that sense, I am
naturally niching because thereare people that are going to
resonate better with thatconversation than, let's say, a
more predominantly malecharacteristic of like let's go

(48:00):
get it, let's smash it, let's dothis like a more masculine
energy.
Then I would attract adifferent level of people.
But I think, because of how Iam.
If you look at my stuff, you'llhear me say I work with coaches,
course creators, membershipowners who want to grow their
online business.
But that's as niche as I am,because then it's my language

(48:22):
and my language of whattransformation you want and you
will either resonate with it oryou won't.
And if you don't resonate withthe transformation, then I'm not
offering the righttransformation for you and I'm
not for you.
So I think, whereas it used tobe like I'm going to work with
females between the age of 32and 37, whose names are Sarah

(48:42):
and have blonde hair Like thatis definitely not the niche, now
it's the where are you takingthem from?
And again, like, where are youtaking them from?
That can help define your nicheas well.
So I do help people who are juststarting their online business,
but what I don't help peoplewith and I will be really honest
about this in my tone of voiceand language is, if you are
coming into this space notknowing what your online

(49:05):
business is, I'm probably notthe right person to help you
with.
If you have a business that youlove and you're passionate
about and you want to take thatonline, I can help you Because
you have a business that you'repassionate about, you're not
coming into this space going Ijust want to get rich, whereas
or you have an online businessthat you already have and you
want to grow it, then I'm foryou.
So where they are pain-wise canbe different as well, and where

(49:29):
they want to go is different aswell.
So if you're going to takesomeone from a certain level
corporate to another certainlevel, you've got a really
distinct pain point andtransformation point.
So if they're higher or lowerthan that, then they're just not
going to resonate with it.

Speaker 1 (49:44):
Right, all right.
Last question for you, and thisgoes back to this building.
I think you know ultimatelywe're talking the same language.
I say you know we're aboutbuilding an extraordinary life.
For me, life and business havebecome so intertwined that I
make sure that the business thatI have supports the life that's
authentic to you, that'saligned with your values.

(50:20):
That's kind of like why I wakeup in the morning, right Like I
don't want to wake up to dostuff that doesn't really like
blow my socks off.
I want to be working withpeople that are looking to
really improve their lives, andI know how to get them from
point A to point B, because I'vegone from point A to point B
and I want to be able to share.

(50:41):
Hey, how do we do this?
Whatever they're doing, whetherit's building a business, it's
improving their relationships orwhat have you, tell me how,
when you're talking aboutvalue-centered business or
heart-led business, how is thatlanding with people?
I feel like now it's likethere's permission to talk about

(51:02):
it in that way and it's notconsidered like soft as it used
to be.
But I remember not too long agowhen I said you know, I really
want a business that representswho I am and the fact that I
live a good life, I love totravel and I like downtime and I
spend a lot of time on personaldevelopment on purpose and so

(51:23):
that I have something to giveback and I invest a lot in that
space.
And I remember a lot of peoplegoing how's that going to make
you money?
And going I'm not quite sureback then but I am damn going to
try my best to make it work andit's been the secret sauce.
So tell me a little bit abouthow you get people to really

(51:43):
coalesce around this idea thatit can be, and should be, heart
led, values driven, in order tobe successful.

Speaker 2 (51:54):
I think this is so funny.
I'm working with someone at themoment who is a gluten-free
coach and she doesn't want to doone-to-one because that doesn't
fit with her season of life,where she is right now.
Her passion is gluten-free.
She eats, sleeps, breathes allof this.
She was a mom that had to gothrough it herself.
She had to change her diet, herchildren's diet, and this is

(52:15):
her passion.
And I've been working with herfor a good few months now and
whereas before I said to you, wehad to work out the alignment
piece and get them reallyconfident of like, no, this is
where I sit and what I want todo.
I never had to do that with her, but what I have to do with her
is work out what people will bewilling to pay for.
That has been the problem, okay.

(52:36):
So yes, I want you to be sopassionate about the thing you
do and I want you to and I lovethe term sort of heart led and
the fact that this isn't justand there's nothing wrong, by
the way, if someone's like Ijust want to make a load of
money, there's nothing wrongwith that, that's fine, like,
but where I come from and what Ido, I know people will give up

(53:02):
unless there is an element oflike, there's a heart thing or a
passion thing, but the secretis, what are people willing to
pay for?
Because that's the thing, right, we can have a really amazing
passion about something, but howdo we translate that into money
?
And that's where the strategybit really comes into play.
And actually at the moment,with her in particular and this
is what's so hard about doingwhat I do is I am so invested

(53:25):
like I literally celebrate ashard as they do when things go
well, and we've just tweakedsomething again with her and we
have been tweaking learning,tweaking learning, and she sold
three of her thing over theweekend and I am literally like
high-fiving my husband, who hasno idea what's going on, and
he's like what's happened andlike this is a small cost, like
she didn't make millions.

(53:46):
She literally sold like three,five dollar things.
Right, however, it was the winof like great, we're starting to
learn what people will spendmoney on.
And it's so frustrating becauseunless and funny enough I'm
celiac, I'm gluten free, whichwas one of the reasons like she
resonated with me and the thingis, I had to really question
what would I pay for, okay, am Ilikely to pay for this?

(54:09):
Maybe not.
And then we had to test it.
We had to go well, let's seewhat your audience will pay for.
And we had to be really A.
We had to be like scientistsand go right, that didn't work,
let's tweak this, let's try thatagain.
That didn't work Tweak, tryagain.
But also, man, the work we hadto do from a mindset point of
view, because, as you canimagine, the frustration for her

(54:31):
doing something she loves andis so passionate about and
wanting to help people, butwanting to make money from it,
which is fine, and not makingthe money was like well, it's
soul crushing.
So it's even harder sometimeswhen you have that heart led
business or passion led business, because it's even more
frustrating because you're notjust doing it to make money and
you are doing it to help people.

(54:53):
But for her it was like okay,we need to tweak, let's try
again, tweak, let's try again.
And now we're trying to matchthe two.
So not only her values, herpassion, the heart led side, but
we need to match it with howthat makes money.
And sometimes it takes a littlecompromise, sometimes it takes
a slightly different lookingbusiness.

(55:13):
So I'm massively into growing myown vegetables.
People laugh with these nailsthat I grow anything, but I can
assure you there's mud normallyunderneath them, and I watch a
lot of homesteaders on YouTubelike my husband and I.
I laugh because I feel likesuch a geek when I say this
stuff, but I do love it and it'slike God, could I turn that
into a business, and it's likeit couldn't look like my

(55:35):
business.
Now the way I would earn moneywould just have to be very
different.
It would have to be through adrevenue, it'd have to be through
YouTube views, like it would bea very different model, but I
could.
I could create a businessthrough that passion.
Luckily, I do flipping, lovewhat I do as well, which is
great, so it's not like I thinkit's so important to come from
that place.

(55:55):
But also you need to understandstrategically what people will
pay for, because some peoplewon't pay for those things or
they won't want to pay for thosethings, and that's where we
need to really kind of balancethose two things being the

(56:16):
scientist and not the judge.

Speaker 1 (56:17):
When you're looking at what's working in your
business and I thought that wassuch a brilliant line, because
we often get frustrated, judgeourselves and say, oh, that
didn't work, I'm failing or whathave you when the reality is,
we need to be looking closelyand saying, well, hmm, that
didn't work, what did I learn?
What could I tweak, what couldI do differently.
And that resonated with me sodeeply because I'm firmly of the

(56:40):
belief that, yes, a heart ledbusiness, but the model of what
it will look like I'm veryflexible on because I recognize
that well, here's what I'mthinking it should look like,
but I don't know if the audienceis in that model.
It might have to look differentthan the way I had conceived it

(57:02):
before.
So I'm all about heart-led,values-based and oh, yes, we're
making seven figures.
I'm in the season of my lifewhere I can dedicate the time
and I'm ready to go full on.
And I don't really care theform it takes, as long as it's
in alignment.

Speaker 2 (57:21):
And that's the other thing.
It's like the other piece ofwork that we do is like what do
you really want?
Like what is more importantthan anything?
Because having that season oflike I know I'm going to have to
work really hard right now butthat's going to pay off in all
these different ways, absolutelyfine.
Like I am not anti-hustle, I amnot anti like grind and work
hard.
I just don't want you doingthat 24, seven for the rest of

(57:43):
your life.
Unless that's what you want,and absolutely fine, crack on.
But, like most of us know, likewe want that balance.
But it's like, okay, what haveI got to do?
And sometimes I do have to go.
We're going to have to workreally hard, like for the next X
amount of time to get us tothis point, and then we can see.
But the other thing is, I think, being flexible in how I make

(58:07):
that money.
And often and again if you're alittle bit kind of like you
know, occasionally I like to bea bit woo it's like sometimes
the money doesn't come to us inthe ways we think.
We think we're going to earnthe money through XYZ or you
create something, and this isthe other thing.
I created a program a while backwhich was basically a very
small group and they had anelement of one-to-one with me
and it was quite high cost andit was.
So I only ever do one-to-onewhen I work one-to-one with

(58:29):
someone.
There's no other way to workone-to-one with me.
I only ever then do group stuff.
So I introduced this kind ofmiddly thing.
I hated it, right, and Icouldn't understand why.
And I worked with a coach and Iwas like what is wrong with me?
Like I love the people I workwith.
I do this normally anyway, butall I've done is change the

(58:50):
format, and it was the format.
I actually I'm really good, soI only take on no more than
three one-to-one people at anyone time and I'm all in on them,
right, and that takes a certainamount of energy for me to do
that, for me to A show up forthem, for me to show up on the
calls with them, to have myattention that I need to give
them during that time they'reworking with me.

(59:12):
And then I'm really good ingroups.
So groups give me a lot ofenergy and therefore you can put
me on a three-hour group callwhere I am coaching the entire
time I am fine.
Like part of me is tired.
Nothing.
However, that thing in themiddle, that hybrid thing I
created, did not fit with me andmy energy and did not work, and

(59:34):
I literally had done two orthree cohorts and I was about to
do another and I did a launch.
So I was mid-launch, I'd done awebinar and I shut the whole
thing down.
I was like I can't work likethis.
I was looking at my diary withdread and I was like, yes, I'm
bringing in really good moneyfrom this and this is working.
It's not working for me and Istopped it because it just

(59:57):
wasn't right.
So, even when you think thatwould work really well and
they'd love that and they did,it didn't work with me and again
, that's not sustainable.
That's not going to keep yougoing the long term.
You're going to run yourselfinto the ground.

Speaker 1 (01:00:11):
All right.
Last question what do you wantentrepreneurs to know?
They've listened to thisconversation.
You want to leave them withsome sage advice.
What's that one piece of adviceyou'd like to leave with them
today?

Speaker 2 (01:00:24):
That it's possible.
What you want and what youdream of is totally possible.
You are going to need some helpand you are going to have to
work at it, but it's possible.

Speaker 1 (01:00:35):
So wise.
All right, my friend, where canpeople find you?

Speaker 2 (01:00:40):
So if you are fans of podcasts which obviously you
are because you're listening tothis then you can head over and
either search my name, teresaHeath Waring, or search your
Dream Business Podcast and comeand check that out.
Or Instagram is my nextfavorite, so Teresa Heath Waring
on Instagram.
I am over there.

Speaker 1 (01:00:57):
And we will definitely have all the links in
the show notes, so please checkit out, teresa.
Thank you so much for your time, thank you for your presence
and thank you for sharing yourstory with us today.

Speaker 2 (01:01:07):
Oh, Michelle, my pleasure.
Thank you so much for a lovelyconversation.

Speaker 1 (01:01:11):
Well, until next time , everyone go and live your
extraordinary life.
Next time, everyone go thispodcast.
By sharing it Together, we canreach, inspire and positively

(01:01:46):
impact more people.
Thank you.