The Power of Mortgage Advocacy (MAA Spotlight)Welcome to this powerful episode of Loan Officer Life: Hustle, Heart & Homeownership, where we’re diving head-first into one of the most important, yet under-discussed aspects of our industry: mortgage advocacy.Whether you’re a new loan officer or a seasoned originator, this conversation will redefine how you see your role—not just as a mortgage professional, but as a homeownership advisor and industry advocate. This episode is a rallying cry for action, unity, and education in a landscape that’s rapidly changing.Episode Overview:Brian Vieaux kicks off with urgency and heart: “Advocacy is not optional. It’s an opportunity—and I’d even say an obligation.” With the 2025 MAA (Mortgage Action Alliance) Advocacy Week underway, Brian is joined by three passionate industry leaders:Jamey Lynch, AVP of Political Affairs at MBA and steward of Chapter 23 in the "Rethink Everything Green Book"Bill Killmer, SVP of Legislative and Political Affairs at MBA—known in the industry as "Mr. DC"Kyle Draper, modern mortgage marketer, coach, co-author of the Green Book, and now the newest member of MAATheir mission: explain why every loan officer needs to join MAA—and why your voice matters more than ever.What You’ll Learn:✅ What MAA (Mortgage Action Alliance) is and how it's helping amplify YOUR voice on Capitol Hill✅ Why MAA is FREE and doesn’t require you to be an MBA member✅ How loan officers can bridge the massive education gap for consumers on regulatory issues like trigger leads✅ Why only 4% of MAA’s 73,000 members are loan officers—and what this says about missed opportunities✅ Powerful statistics from JD Power and Kristen Messerli’s NextGen Homebuyer Report that highlight the declining trust in lenders—and how advocacy can turn the tide✅ The legislative hot topics impacting housing and finance: trigger lead reform, GSE conservatorship, VA loss mitigation, and housing supply tax credits✅ How to turn advocacy into marketing content that’s authentic, valuable, and compellingWhy This Matters for You as a Loan OfficerLet’s get real: The term "loan officer" doesn’t do justice to what you actually are—or should be. As Brian puts it, you’re a homeownership advisor. And if you want to stand out in your market, build consumer trust, and make a real impact, this episode is a blueprint.It’s about starting your relationship with future borrowers at the "point of thought"—before they’re ready to apply. It’s about being educated on the legislative and regulatory landscape so you can translate that complexity into trust, credibility, and value.Tools & Resources Mentioned:📲 Join MAA by texting MAA to 50457 (takes 45 seconds)🌐 Learn more at mba.org/maa📘 Rethink Everything: You Know About Being a Next Gen Loan Officer — Chapter 23 by Jamey Lynch https://a.co/d/7Is69Oc📈 NextGen Homebuyer Report by Kristin Messerli https://nextgenhomebuyer.com/reports/2025Key Takeaways to Share with Your Audience:“Trigger leads” are not just annoying—they’re dangerous and harmful to consumer trust.Most consumers don’t even know the questions they should be asking.Advocacy education = valuable, evergreen content for your social media.Only 1 in 5 NextGen homebuyers trust a loan officer—fix that by showing up informed.Regulatory and tax policy always trickle down to the borrower—it’s time to connect those dots.Connect with Our Guests:Jamey Lynch – https://www.linkedin.com/in/jameyballo/Bill Killmer – https://www.linkedin.com/in/bill-killmer-790b3175/Kyle Draper – https://www.linkedin.com/in/coachkyledraper/Follow Brian & Loan Officer Life:https://www.linkedin.com/in/brianvieaux/https://www.linkedin.com/showcase/89940441/admin/dashboard/www.finlocker.comHow to Make a Difference Today:Text MAA to 50457 Share this video with 3 fellow loan officers Let’s flood this industry with education, action, and unity.Because the larger the group, the louder the voice.
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