November 17, 2025 • 43 mins
Bodhi Gallo went from running a dumpster rental business in college to becoming one of the most respected voices on Twitter for local SEO and home service marketing. He shares how he bought a small dumpster company doing around $100K a year, scaled it to $750K using Google Business Profiles, local SEO, and smart ad strategies, then sold it and went all-in on helping other service companies grow. Today, as co-founder and CRO of Striker Digital, Bodhi and his team work with more than 600 home service businesses across the country, helping them dominate their markets through SEO, GBP optimization, and high-ROI ad campaigns.
In this conversation, Bodhi breaks down his full playbook for scaling service companies — from when and how to create multiple Google Business Profiles, to the importance of having a verified physical location, to how service and location pages can work together to boost overall topical authority. He also dives into his Twitter strategy, explaining how he built one of the largest followings in local SEO by mixing lifestyle, marketing, and local content that connects directly with his ideal clients.
Danny and Bodhi go deep on what’s working in local SEO right now, the biggest mistakes operators make when scaling, and what separates a $1M business from a $3M+ one. They also cover Bodhi’s journey of building Striker Digital from the ground up, his approach to hiring globally, and the lessons he’s learned from working with hundreds of operators nationwide.
It’s a raw and practical episode packed with insights for anyone serious about local SEO, home service growth, and building a business that lasts.
Bodhi Gallo, Co-founder of Stryker Digital:
Twitter: https://x.com/irentdumpsters
LinkedIn: https://www.linkedin.com/in/bodhigallo/
Instagram: https://www.instagram.com/bo_dhi_g/
Stryker Digital: https://www.stryker-digital.com/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Bodhi Gallo's Journey
01:07 Scaling the Dumpster Rental Business
06:23 Transitioning to Twitter and Local SEO Expertise
11:32 Client Acquisition Strategies for the Agency
16:18 Optimizing Google Business Profiles
20:56 The Importance of Multiple Google Business Profiles
22:23 The Importance of Location in Service Businesses
24:05 Optimizing Google Business Profiles
27:34 Balancing SEO and Conversion Strategies
29:30 Leveraging Location Pages for Authority
30:46 Expanding Google Business Profiles
31:30 Tools and Techniques for Local SEO
35:17 Understanding SEO Timelines
36:29 The Role of Backlinks in Local SEO
37:39 Navigating SEO Ethics and Strategies
40:04 Key Takeaways from Client Experiences
41:54 The Importance of Customer Service in Business
#localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #localsearch #localseotips #localseoexpert #strykerdigital #bodhigallo
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hey there, my name is Danny Lebrand and welcome back to
Local Marketing Secrets. Today I'm joined by Bodie Gallo,
an entrepreneur who went from running a dumpster rental
business in college to becoming one of the biggest voices on
Twitter for local SEO and home service marketing.
Bodie's story is pure hustle. He bought a small local
business, scaled it to over $750,000 a year, and then sold
(00:22):
it before going all in on helping other service companies
grow through digital marketing. Now, as the Co founder and Chief
Revenue Officer at Stryker Digital, Bodie works with over
600 home service clients across the country, helping them
dominate their markets through local SEO, Google business
profile optimization, and AD strategies that actually drive
leads. He's proof that the best
(00:43):
marketers are the ones who've lived it, who've owned the
trucks, taken the calls, and figured out what it takes to win
locally. In this episode, we dive into
how he built and sold his first business, the marketing
strategies that actually move the needle for service comanies
today, and how oerators can osition themselves for long term
growth and scalability. Now, without further ado, Bodhi,
welcome to the show. Of course, man.
(01:07):
So you, and this is like a really interesting niche.
I, I feel like I'm in a pretty interesting niche pest control,
but you got started in in the dumpster rental space.
So talk to me about that of likehow I know you bought that
company and then scaled it. You got an SEO?
From like the good old days, we could do like affiliate blogs.
That's how I originally got an SEO and I was like 17.
(01:29):
I was obstacuated with like personal finance, credit cards,
investing, the stock market, allthat fun stuff.
Wrote a blog post on best creditcards for college students and
made about two to $3000 in affiliate like credit card sign
ups within our rent for an SEO without even knowing what SO was
at the time. Made like 2 to $3000 and was
like wow I can really do something with this.
So studied marketing in college,had two internships. 1
(01:52):
internship was at a national agency.
The second one was at Benjamin Morinco, the paint company, and
that's really where I learned local marketing and then had an
opportunity to buy a dumpster rental business right at the end
of college, pretty much my senior year, bought a dumpster
rental business and the reason why I bought it was because I
didn't want to be an employee, especially in the marketing
space. Not a lot of employees really
(02:13):
make much money at the high agency level.
So I had an opportunity to buy adumpster rental business, 1
dumpster, 20 trucks, no Google business profile, no website, no
Facebook, just had a list of customers.
Pretty much took a total gamble.But as a lot of people say, when
you're a young person, take gun bills like that because if you
do screw up, three to five yearslater, it's no problem.
(02:33):
Like you can always recover. Pretty much bought that business
and threw my marketing system into it and started to grow it
pretty rapidly. Yeah.
So you were. A young guy in college.
I mean, I think you said you were a senior when you bought
it. So were were you already like
digital marketing savvy or did you just kind of figure it out
on the go? Savvy as in I had two
(02:55):
internships. One of them was at Benjamin
Moore, which is a pretty large paint.
Company. Where I did local marketing for
about 50 other stores. So I pretty much knew like the I
knew the playbook. I also had this personal finance
blog that like I was just writing blogs and ranking blog
post and knew that like if I gotinto a local service business, I
could RIP with it pretty much iswhat I would tell people.
(03:15):
Especially because the market I was in told Italian guys, third
generation business owners who just they've been making money
for so many years, they don't know anything about digital
marketing and I knew I could really blow it up.
Yeah. So you grew from about 100K to
750K and then sold it. How do you go from 100 to 700?
(03:36):
And 50 in local SEO, which is interesting is at the time you
were able to stand up like 3 Google business profiles with a
postcard. The good old days.
So at the time we had a Google business profile at our yard or
shop. We had one at my residential
address and then my business partners residential address.
So we had three Google profiles with all keyword stuff names and
(03:56):
we started getting reviews to all those profiles.
So when people would search up dumpster rental near me, we show
up, showed up three times and noone else and no one else did it
in our market. On top of that, we were spending
more on ads than everyone else was spending on ads at the time.
Like Performance Max campaigns just came out.
So you're able to spend a littlebit of money on ads and get a
huge return on them. So pretty much anytime someone
(04:18):
wanted a dumpster, you couldn't get away from us on the
Internet. Wow that's awesome.
And were local service ads around back then?
Or is that category for dumpster?
Not a category for dumpster, only for junk removal.
So dumpster rental ads still RIPmore than.
Service ads, OK. And what was the split between
(04:41):
client acquisition, between SEO and AT?
Is it mostly SEO? Like it is now, everything was
tracked on a balance sheet on a spreadsheet.
Yeah. It depends honestly.
A lot from local SCOA lot from ads.
It got to the point where we didn't have to run ads anymore.
The trouble with the dumpster business high CapEx.
So if you have 50 dumpsters and all 50 are sold out and you have
(05:04):
to drop off 5 the next day, it'sa logistical nightmare.
You're scrambling to find the dumpsters where dumpsters are.
Can I pick it up? You're calling clients, calling
customers. I need to pick up a dumpster.
So during the summer time it wasall local SEO.
Winter time it was Google ads. As you're from Chicago, you know
it's cold, not much constructiongoes on.
The key behind running ads in the winter time is no one else
is. So the the CPA is way lower but
(05:26):
summertime predominantly local SEO.
Interesting. That's a good little nugget.
So any time that's the offseason, people are typically
going to be running less ads andthat's when you should be
running them. Get the most I got my best jobs
in the winter time for running ads.
Wow. OK.
And then you sold that business.What made you sell it?
(05:46):
Where I was on podcasts and I was meeting people from Twitter
like yourself and I would be getting a phone call and it'd be
like someone looking for a $400.00 dumpster, $500 dumpster
and they'd be blowing up my phone And you're like, I was
just making way more connectionsonline.
The whole online world was not new to me, but being known on
there was new to me. So it was pretty much just like
(06:07):
pick one thing or the other. I couldn't, I couldn't do both.
Like every like successful business owner says pick one
thing and do really good at it. Only dumpster business was
great, but my Tam was only so big.
Yeah, dude, I want to dive into the money Twitter stuff or I
guess what's what's left of it. Like I was mentioning before the
(06:28):
show, I come from the money Twitter background.
So I was, you know, a young guy just trying to find my start.
I I knew some other people making money online there and
before I even made my first dollar, I had friends on there
that were doing like 1020 KA month and I was like, dude,
what? I like making money online.
It sounds like like how is that even possible?
And it didn't feel real until I did it.
But what I was also telling you is that dude, I've, I've seen
(06:52):
you blow up on Twitter. You have more followers than me
now you have like 18K. And I'd argue you're probably
the most well known person in local SEO or one of the top, at
least in terms of, you know, posting and engagement.
So talk to me about how you started on Twitter and kind of
how that ended up being like you, one of the most famous
people in the local SEO. There everyone else did and on
(07:15):
like we had nothing to do with my name, nothing at all.
Then I was on a podcast, this guy, Paul Schiffbauer, money
Twitter guy. We went out to Pennsylvania.
He's in the middle of York, PA, which as being a New Yorker,
it's the middle of nowhere had us in the podcast.
He was like, dude, you got to create the dumpster rental guy
on Twitter because at the time and on accounts were huge
dumpster rental guy, self storage guy, all these different
(07:36):
guy accounts and left that podcast started creating content
around marketing my dumpster business, running ads for my
dumpster business, doing SEO formy dumpster business.
Then people started coming to meand like inbound lead just went
crazy. You know, like people were like
relating to my story. They're dealing with the same
bottlenecks and they're also notdoing a lot of good local SEO
(07:58):
Google ads made the account I rent dumpsters the dumpster
rental guy I was at on at the time and the business just kind
of blew up at that point. And what was interesting is that
time on Twitter, like local SEO content, you could put the most
simplest stuff like now I have to put way more effort into it,
but you can put the most simplest stuff as in like post
on your profile three times a week and it would go insane.
(08:21):
You know, you get like picked inK views.
Now it's you got to be way more complicated and diverse on
there. But pretty much just sharing
local marketing tips, kind of like Alex Harmozzi give value,
get value type of thing. Yeah, no, dude, I, I think
you've tapped into something that almost no one else has.
Like I mentioned, I, I started to shift away from Twitter
(08:41):
because I was like, dude, it's all like young guys that are
broke trying to make money. I I want to attract like those,
those high level home service owners.
And I think this is even a valueadd for other people that might
run an agency is, I mean, you'veconnected with a lot of home
service owners there, right? Because lines through Twitter.
Now, like home service owners that I met through Twitter, like
clients, are friends of mine. This past week I was at the Main
(09:02):
Street Summit, which is like a big SMB private equity of like
in the middle of Missouri. And it was just crazy walking
around there. And like, I talk to these people
on Twitter all the time, or theysee me on Twitter and they come
up to you and recognize your face.
You know, it's like you've spoken to them a million times,
but it's your first time meetingin person.
And that's been really cool to see with Twitter, honestly.
(09:25):
And tell me like some of the things that you're posting,
because dude, I, I mean, I've, I've grown on a lot of different
platforms. I'd argue Twitter is probably
the hardest. So how did?
You graphic the easiest because I haven't grown on many.
I haven't grown on many other really.
But the thing about Twitter is like, OK, you have to speak to
the algorithm. For example, I live in Boca
Raton, FL, South Florida. I'll do a mixture of lifestyle
(09:47):
content, marketing content, and business content.
So when I talk about business content or lifestyle content,
I'll be like I'm eating at this steakhouse in Boca Raton.
And then I'll talk about doing marketing for a roofing company
in Boca Raton and then business owners who live in Boca Raton or
show up right in front of them. So I've landed about like 15
clients from living down here, speaking about local authority,
(10:09):
living here, being here, like meeting them for lunch, dinner,
handshake deals, like cool stufflike that.
On a national level though, it'slike you got to reach out to
your target audience. You know, it's just like
Facebook Andrew Meta, like how bad they come with like the
Andrew Meta update on Facebook ads where it's like you have to
speak to your content. Yesterday I made a post about
HVAC owners. Like if you're an HVAC company
(10:30):
and you're going into plumbing, you should create 2 separate
profiles, one for AC1 for plumbing.
And then my, my DMS are PhilliesAC, like AC and plumbing guys,
you know, So just speaking to the algorithm in your target
audience, you'll get in front ofyour target audience.
So kind of having like the keywords in your post.
(10:51):
So if you want to target the HVAC guys, obviously you should
put HVAC and not just because they see on their feed HVAC, but
because the algorithm will specifically push it to people
more because it has whatever their interest might be.
And it goes right in front of them.
And I'll do something like SteakFridays and like every single
Friday, me and my wife go to a steak house and I'll post like
Steak Fridays. And people come up to me and be
(11:13):
like, I got the Main Street Summit.
They're like, I hope you're handing out stakes this week or
something like that. Like you just get known for
things that are outside of your niche, you know?
So it's all about being yourselfand also posting about what you
do and then becoming friends with people you know.
Yeah, Yeah. That's awesome.
(11:33):
Yeah. I'm so impressed by your your
agency growth. I think the last time I saw in
someone else's podcast, yeah, you mentioned that you had 150
or they did and you just told meyou have over 600 clients now or
around that range. So like talk, talk to me about
how you're acquiring clients foryour agency is that's a good
amount of Twitter or Facebook. Is Twitter, What's amazing about
(11:56):
Twitter is like I've built a great filing on there where
Twitter, like my own clients will sell for me on Twitter, you
know, like I don't even have to sell for myself at this point
because we see a lot of people on Twitter results.
That's 50 percent, 25% is Facebook ads.
This year actually was pretty cool, pretty cool stat.
Like we spent 300 grand on Facebook ads to make about a
million in top line revenue withabout 150K in recurring revenue
(12:19):
on the back end of that. So we got our, we got our click
funnels plaque coming, which is pretty cool.
But but Facebook ads 25% and then the other 25% is just word
of mouth referrals. Like, I get at least three to
five inbound leads each week forsomeone I work with from either
Facebook or Twitter or friend ofmine or whatever, and that's the
other 25%. Dang, and I think part of
(12:43):
Twitter is that you have a Co founder and yeah he's posting a
lot too. But he's more of a back end guy,
like he's the CEO of the company, as in like if I was a
nympho product agency, he'd be my operator is what everyone
calls it. But he's more on the back end as
in he set up the structure, Slack channels, our CRM and
whatnot. But he's now going into like a
full time marketer at this point.
(13:03):
Like we have an OPS guy in place.
OK. So, so yeah, OK.
So you're you're more front facing.
I'm more front figuring podcast here instead of him.
Organically we're like he's, he's actually front facing on
the payday side of things. Yeah.
Well, so you, you started the agency just like a few years
(13:24):
ago. What were you doing to get your
first few clients and how did that start to ramp up?
I was. Even on Twitter we were in
Facebook groups, believe it or not, just grinding Facebook
groups like any other agency. We probably do our first 10 KMRR
just grinding Facebook groups. I remember I would work the
garbage company from like 7:00 in the morning, 6:00 at night,
(13:44):
I'll leave my phone upstairs. I was still living at my parents
house and I would just grind Facebook groups.
I would call DN people. Hey, do you have a website?
Why don't you have a website? Are you currently doing SEO?
Are you currently doing ads? And just kind of blew up from
there. So we started with the Facebook,
I mean Facebook groups, just grinding them, and then started
posting on Twitter and kind of got away from the Facebook
(14:05):
groups because Facebook guys area little crazy.
Yeah. What is scaling been like?
Because obviously there's there's different levels of
scale maybe from your first fiveclients to then 10 to 100 and
then 600. Like do you have a large staff
now or how are you managing all that fulfillment and what are
the levels been like? All of my we hire a lot from
(14:28):
Canada, believe it or not, for customer facing, has a lot of
great marketers and SE OS and ifyou pay down an American salary,
they're more than happy. So my front facing people are
all Canadians, my account executives, most of them are
Canadians. My back end people, a lot of
them come from Australia, Eastern Europe, as in Moldova,
Lithuania, places like that. And then we, Ukraine's another
(14:52):
place. And then we have some guys from
Canada, Pakistan, Bangladesh, pretty much all over the place.
Nigeria, we have a lot of guys from Nigeria, great, some great
WordPress experts from Nigeria. A lot of my back end people are
over there. But it's been pretty crazy to
scale, you know, 'cause like from zero to 10 K me and my
business partner and you were doing everything.
Then from like 10 to 50K, we hada Jerry who's going to become a
(15:16):
business partner of our company in the future.
He's going to get equity in the future.
He's a really big part of our success too.
And then we picked him up at like 18 years old, which is
pretty cool. He's still a senior in high
school and wow, yeah, he learns,he learns coding at like 12
years old. He's an absolute Liz.
He can automate and code anything.
So we Tim up from a Discord channel and then now we're just
(15:38):
hiring like crazy. I don't use any hiring agencies,
but used to use a hiring agency,but now we we're at the point
where like we had to learn ourselves.
So we hire a lot of people through this LinkedIn.
Interesting. OK, cool.
So 42 staff members seems like you guys are continuing to grow
super fast. Now I want to get into like the
actual strategies of it. I, I always see you posting
(16:01):
like, you know, map scans or whatever heat maps showing that
you guys have gotten some crazy results or have you said that a
lot of people are, are referringyou guys?
So I think because there's so many different things to cover
here, let's start with Google business profile stuff.
What are like some of the biggest movers on Google
business profile? What do people need to be doing
(16:21):
that? Physical location, we don't
really take on a client unless they have a physical location.
At this point, the only people with service area profiles who
do rank usually have an exact match name.
Something like Boca Raton plumbing.com.
I mean Boca Raton Plumbing. That's really the only way these
days to rank with a service areaprofile or having like 500 to
1000 reviews. Otherwise it's very difficult.
(16:42):
That's definitely the most important part.
Second most important part is actually putting your service in
the name. So for example, like let's talk
about HVAC companies. I've dealt with HDAHVAC
companies with like they're called like bodies mechanical
services and I've dealt with ACAC companies are like bodies
AC repair and the guy named bodies AC repair is always a
(17:05):
outrank the mechanical. I'm not completely keyword
stuffing the name. Obviously that's not a good
idea, but you should put your primary service in the name.
And the third thing is just filling out your Google business
profile, as in filling out all your products, all your
services, your Q&A posting on itdoesn't really do much.
People can. There's really no like data
(17:25):
behind this where people are like you need to post in your
profile three days a week. What I really like to do is like
place on the profile three timesjust to increase Ctr. click free
rate. And then another important part
is your primary category, you know, like I'll use HVAC again
is you shouldn't have HVHVAC contractor on your profile.
It should say AC repair. The only people calling it HVAC
(17:46):
contractors are HVAC companies where your customers your
consumer is searching AC repair near me AC repair Boca Raton
primary categories really important.
Yeah, yeah, that, that's what I tell everyone to those top
three. I've I've heard that from all
the top local SEO experts and I've I've also seen that with my
own clients. So that's like undisputed those,
(18:08):
those top three. And also one thing with the
name, which I kind of have mixedopinions about this and I've
asked some other people, you mentioned service in the name,
which I think is kind of a no brainer.
And you know, I'm mostly workingwith people in pest control.
Like it's kind of obvious you have the pest control in the
name of like Danny's Pest Control or the best, I don't
know, whatever pest control. But what about having the city
(18:30):
in the name? Do you think that's worth it?
Does that move the needle? But what I tell people is put
that for your second profile, not your first one, keep your
first one as white hat as possible, called white hat here.
Keep your first one as white hatas possible.
But if you want to get a second profile, that's when you can go
in a little Gray black area. I wouldn't do it as your main
(18:51):
profile because Google does comein every couple months and clap
those profiles. Interesting.
OK, yeah, let let's talk more about that.
I, I think I've seen you say, I don't know, this might have been
like 6 months ago or so. That's if you don't have several
profiles, you are like massivelymissing out.
You need to build out several profiles maybe in several
(19:12):
different cities. Talk to me about like why that
is and how you go about the. Only about it is Keeman Rest.
For example, there's a moving company I work with.
We have 4 profiles for him, all with physical locations.
Big company, they're doing like 7 million a year.
Pretty good for a moving company, but one of his profiles
went down and it's like, all right, we'll get it back up.
It's all good because you have three other profiles to get
(19:35):
leads from where Google businesslike Google keeps group service
business owner hostage. Pretty much like everyone's
searching on Google and if one profile goes down, you could be
screwed. If your business is all
inorganic leads like you can be,your business can get cut in
half in a month, especially if it's something like house
cleaning where people are alwayssearching it or pest control.
(19:55):
So it's just like the he man risk game.
You kind of mitigate risk the more profiles you have.
Usually I like to do 4 Max, but usually when people have one
profile to get a top three, I'm like hey, and they have like 150
reviews. I'm like hey, it doesn't make
sense to get you a second profile because the maps are all
in radius. You can only get so far.
So let's place it in this area and go from there where business
(20:17):
owners screw up all the time. It's like it's only.
You can pretty much get a profile for $500 a month, so
you're to $6000 a year investment that could gain you
$500,000 a year. A lot of short term thinking in
S&B space for like we have to consult people sometimes too
when it comes to that because they're afraid to spend money.
Yeah, yeah, no, I've seen that too.
(20:38):
And and talk more about that. Yeah, yeah.
So like here, I'll just explain real quick or give a preface
here. So you're saying is that
companies should ideally have several Google business profiles
and you just mentioned like $500a month per.
So you're saying get like a designated office or what's the
Fed is that? Office and go from there.
(20:58):
A little trick is like people always talk about Co working
spaces don't work blah blah blah.
I verified probably 100 Co working spaces in the last two
months. It's all about putting a unit on
it. Wow.
So the 122 Bode St. Unit B, Unit C, Unit D,
something like that is the best way to do it.
(21:18):
And I know some people say you need signage or some other
things. What?
What are the things you actuallyneed?
So only, OK, this is going to get interesting here.
I have a Google Rep on my team. I have about two Google reps on
my team. They work for Google Business.
What's interesting about Google Business is they're all
volunteers. None of them get paid.
That's why Google Business support is terrible.
(21:38):
They're all volunteers. So all we really need.
You're talking product product experts.
And all we need is a sign and wecan get people verified.
Pretty much all we really need is a sign.
The sign gets denied right away,then we appeal it and we can get
verified there. It is like a two to four week
process, pain in the ass, but all we really need is a sign and
(21:58):
we're good. A lot of other people say you
need an LLC, you need a whole bunch of stuff, business
documents and whatnot. But pretty much what we do is
like decide you get a sign and you're pretty good from there.
OK. And does that need to be a
permanent space that you basically own or can it just be
something you rent out part timeand you've seen that that can
(22:22):
just be like 500? Dollars a month give or take.
Something that's interesting andI tell a lot of people is these
Co working spaces. Since everyone is going back
into the office, they're not as used as a much they used to be.
You can literally tell them whatyou're doing and they will
assist you as much as possible because they need revenue.
Yeah, no, that's awesome. OK, cool.
(22:43):
So that's, that's a really good strategy, especially for service
businesses because obviously people who are brick and mortar,
they already have a location. But for service businesses,
would you say, well, you kind ofalready said it, but just to put
a cap on this, you need to have a location to rank?
The market obviously depends themarket, you know, if you're in
the middle of Missouri, it's a way different game.
But if you're in Austin, TX, Dallas, TX, Fort Worth, Miami,
(23:07):
you need a physical or you're just not going to win, you're
not going to be able to compete.Got it.
Cool. And then let's we covered like
the three main factors and we wedove into business name a lot
and also the location. What about the other secondary
things which you kind of touchedon, but like are there any other
things that move the needle likeservices or photos or anything
(23:29):
profile? Or like on the website.
Yeah. Yeah, on the.
On the profile ranking that. Filling out your services with a
description on all of them. I'm pretty sure it's like 300
characters, give or take. Filling out all those services.
And if you want to get really granular, like I'll use South,
I'll just keep using S far as anexample.
You'll have like all your services and then like you'll
have roof repair. Then you'll have like West Palm
(23:51):
Beach roof repair. You can actually fill out the
services, Boca Raton roof repair, roof replacement, stuff
like that. So you can get granular on
there. When it comes to the products,
you just like to do all of the products, link them back to the
website with a nice description,just filling out the profile.
You can only get so far. But like when it comes to on
page SEO, it's like having all your service area pages on
there. It's super important.
(24:12):
And a quick one you like to do for all those service areas is
like we like to embed the map onthe bottom of each service area
page. Obviously citations are super
important, especially with the generative AI these days.
And then backlinks for pretty good get like list of guest
posts. We do PR posts, but we also like
to do local backlinks. What's pretty cool is like when
(24:33):
we work with a ton of businessesin one market, we're just
exchanging backlinks back and forth with each other, which is
very helpful on the local level.OK, cool.
Yeah. One thing I wanted to ask you,
and I think there's some debate on this is how much does the
websites impact Google Business profile?
(24:54):
Is there some impact? People to say no, I think a ton,
you know, like your H1 tag is most important.
So another cool chip is like we like to change out the H1 tags
every once in a while. So like it'll be like #1 top
rated roofing company in Austin,TX and then we'll change it up
every month and be like the bestroofing company in Austin, TX.
Just changing your H1 tags everycouple months is very helpful.
(25:15):
I think service area like is super important.
You know, like roof repair Austin, roof repair McKinney
roof repair like that is very important for your website.
OK, cool. And also this is somewhat
debated, do you think on the Google business profile, do you
need to link to the website pagethat is kind of corresponding?
(25:38):
So if if you have like a, you know, your Google business
profile is like all about doing pest control in Chicago, it's
based in Chicago, then you link to your pest control Chicago
page or should you just link to your home page?
That's a good question. I have its week going about that
this week. You should link.
I like linking, OK, like pest control page over your home
page. For example, I have a roofing
(25:59):
company who is in Florida. He's has four locations in
Florida, 4 Google profiles in Florida.
They're not close together though they're far.
So he has a page. It's like #1 top rated roofing
company in Tampa, let's say thatwill be the service page to his
Google profile. Number one top roofing company
in Boca Raton will be the service page to his profile,
Miami, Jacksonville, stuff like that.
(26:21):
I think it's very important cuz any websites like #1 top rated
H1 tags, number one top rated roofing company in Florida, and
then we build out from there. Yeah, for the, the titles and
the H ones across those we call like money pages.
Where do you differ? Because I'm already seeing you
mention it. Where do you differ between just
(26:44):
optimizing for straight SEO versus conversions?
Because straight SEO, like I wasmentioning that my example, I
could just be pest control Chicago, IL and that would
probably be the the main keyword.
But you're, you're saying like #1 top rated or best?
So do you think it's like a mix of both?
And I also think like on the left side, we have #1 top rated
roofing company in Chicago. On the right side, we have a
(27:06):
form submission right there. And that form submission will
actually geolocate you, as in we'll connect the form
submission to Google. So when people are typing in
their address, it pretty much shows up right away.
And then on the top, you like tokeep a sticky number with let's
say the roofing license and thenthe phone number right there
with a quick call to action. So if you scroll the page that
follows you the whole entire time and then like get free
(27:28):
estimate, get free estimate, getfree estimate.
To be clear on that, you're, you're saying you have a sticky
header. OK, OK, cool.
So that header stays on the page.
People see the the call now button the whole time and then
you have the contact form there.But what's, what's like the
typical contact form that you see work best?
(27:49):
Because I see some people have like 100 different slots and
some people just feel like two or three.
OK for roofing for example, name, address, phone number is
really great. e-mail you could argue there.
Some people don't even look at their emails.
I think name, address, phone number is very important.
And then maybe type of service, a little check off, but name,
(28:11):
address, phone number is very important to me.
In my opinion, the top three, but it depends who my customer
is and what they want. You know, because like let's say
pressure washers, for example, they do pressure washing, roof
washing, Christmas light installation, patio.
They do a million different things, soft washing, roof
washing, and they want check marks on it.
I'm not a big fan of that. I'm a big fan of getting their
information and calling them immediately.
(28:36):
Got it. And for these location pages,
let's say, because like a lot ofcompanies, at least that I look
at, I don't know, maybe 25 to 50%, do you have these location
service pages already set up formaybe each of their top cities
along with their top service, but almost none of the time,
pretty much none of the time, they're actually ranking those
(28:57):
pages and getting traffic to them.
So how do you flip that switch and actually get traffic and
leads from those pages? Authority for those pages and
getting leads as in like if you're communicating to Google
that like you have the master page and then all the money
pages below it, it's like you'recommunicating to Google it.
You have topical authority within that area and I think it
boosts your home page more than it boosts those location pages.
(29:20):
We do have some location pages ranking, but in my opinion, I'm
not too worried about that. In my opinion, it's all about
the homepage. Yeah.
No, it's it's much tougher and especially because local service
ads are showing up all over the place, Google business profiles
super dominant. So there's not too much traffic
to collect on those pages anyways.
(29:41):
And also from what I've seen, I think you have to be fairly of
authoritative, you have to have a good amount of traffic and a
good amount of backlinks in order to rank on those terms
because some of them are really competitive.
I. Think those terms for your
website. I think about using those pages
to help boost your Google Business profile more than
anything, yeah. Really.
OK, that's interesting. I, I haven't heard anyone put it
(30:02):
that way. So when is the right time to set
up a second and third Google business profile?
Because usually what I say is like there's you kind of have to
wait until you have enough reviews to diversify.
But well, Mark, what's the rightpoint for you?
I think it makes sense when yourtop three for your biggest money
keyword like HVAC repair or AC repair, Austin, TX.
(30:25):
I think some markets though, like I'll use Dallas for
example, because I was just there.
Dallas Fort Worth is freaking huge.
It's one of the hardest markets to compete in where we have a
guy there with six Google profiles and you can only rank
in a certain vicinity for all those profiles.
No one will ever rank number onein that market, especially for
near me searches. So it's the market you know, but
(30:47):
usually I like to tell people like we get you top three.
You have about 150 plus reviews.Now it makes sense to take us to
another level. Get a second profile.
Yeah, got it. And I like I mentioned, I I see
you posting map scans a lot, talk me through your like map
scan process, what what softwareare you using?
And also how far can you expect to rank out and how many
(31:10):
different keywords are using testing that?
Dominator Elder's a great friendof mine.
I've been using local Dominator.I'm pretty sure I made a famous
on Twitter, which is funny and like he's been a very friend of
mine for years. My affiliate with him now is
just credits. I don't even ask for money.
He's having like hundreds of thousands of credits.
Nice, nice. When it comes to ranking as in
like scans, we choose to post onTwitter.
(31:33):
I used to post the actual standsand I had SEO attacked from
Twitter. As you probably know, SE OS are
like very salty some of them, and I actually have to blur out
the scans. But the scans we usually do pick
are scans that we find on GoogleAds.
As in like we use Google KeywordPlanner, we see the tops, top
keywords in the market. That's what we decide to target
(31:54):
when we're doing an SEO campaign.
That's what we decided to use for local Dom, as in like the
scans 1. Cool, and how far can people
expect to rank out or what should be the goal?
Keywords like near me, 25 squaremiles sometimes always market
dependent. No, get me wrong, always market
dependent. Yeah, so 5 miles out each way
(32:15):
it's. Totally market dependent, but
you want to release like rank for keywords like roofing
company Miami, roof replacement Miami over a roofing company
near me. But you can roofing company
Miami. I mean you can get like 125
square miles give or take from that.
So it depends what you're tryingto rank for, but if it's
(32:36):
something like roofing company Miami, 125 square miles, roofing
Company near me 25 to 30 depending on the market.
OK, cool. And what other tools are you
using, if any, it's? Because I learned on Samrush
like 8 years ago I'd never get rid of it.
Like everyone use a riffs or whatever.
Just grew up on Samrush. That's how it came up in SEO
(32:58):
with Samrush. A lot of Zapier, well that's his
internal use. monday.com for internal use Open Phone.
I have a lot of my clients use Big Fan Open Phone.
We're partnered with them. It's now called Quo Go High
Level, stuff like that. We also built a tool called
Review Rover and a review over Riz is like a scan.
It's not a scan. It's pretty much a clone of Bird
(33:20):
Eye or Nice Job. So we built Review Rover for all
of our internal clients. We actually built it with the
Google API key. We did not build it with Go High
Level just for automating reviews because what's really
important? Review velocity.
You know, it's huge right now. If you're not getting reviews
three to five times a week and your competitors are, they will
probably outrank you. Yeah, definitely explain open
(33:43):
phone because I actually don't think I've heard.
Quo actually a really big Twitter Reddit following and it
just sets up unique numbers and speed to lead type of things.
So, you know, unique numbers andspeed delete, it's similar to
what we used to use call rail. We're a little different.
So we're able to hear. OK, just like I know a lot of
people. That use call rail clients, how
(34:04):
they speak to customers and whatnot.
We're like, for example, sure, you deal with this a lot while
these guys are terrible at sales, pest control, maybe not
actually pest control guys are really good salesman, but I was
working with the dentist's office, for example, in
California, really good dentist,terrible at sales, you know,
really great dentist. They're terrible at sales and
they're like, we're getting all these leads, but we can't close
(34:24):
them. What are we doing wrong, blah,
blah, blah. So we went right into open phone
and heard how they were speakingto customers and like they were
trying to force dental people tocall in for like a root canal to
hop on a video call right now and talk about it.
And I'm like, you can't do that,you know, so it's really great
for just quality control on our end.
It's like we're getting you all these leads.
This is what you're doing wrong.We have to come in as
(34:45):
consultants sometimes. Cool.
A question that just popped up my head is, and I, I get this a
lot from clients. I'm I'm curious kind of what you
tell clients and other people ishow long does it take for SEO to
work? So like you, you guys take on
many different clients. I mean, is that do you have to
wait for the website to rank or can you get the Google business
(35:07):
profile going immediately? What would you tell me?
Quickly, like give me a market for example, I'll tell you the
answer. Let's say I don't know.
Let's say you're. So you need at least 50 reviews
in this market. Let's say we're talking dumpster
rental. You need at least 50 reviews.
You need a physical location. I can probably get you ranked in
(35:28):
about two to three months, give or take your top 3 when it comes
to your website. Way longer websites obviously
take 6 to 12 months market dependent but your Google
business profile usually tell people about like Donny days.
OK, cool. And also you mentioned backlinks
a little bit earlier, but our Doback backlinks influence Google
(35:49):
Business profile ranking? We like to get a lot of PR for
Google Business profile ranking,just it all increases its
topical authority. I like to do backlinks though
when we're in local states like down in South Florida.
A lot of our guys rank really high because I have about 15
clients here. We all exchange links with each
other and the footer. In the footer.
The local links are very helpfuland I always tell people like if
(36:11):
you have friends in the market, we will build backlinks to the
websites. Yeah.
Explain that strategy more and how you guys go about that.
Like let's say, I mean someone listen to this, does have some
friends in their market that they can quote UN quote and
exchange links. How do you go about that
ethically? Yeah, it's only that maybe not
(36:32):
actually what I sour them. It's like, are you currently, I
say like reach out to your friends if they're currently
investing them with an SEO, it'slike, OK, you will get in
contact with the SEO company, exchange links with them or just
hide the backlink in the footer of the pages.
Pretty much what we like to do, hit, hit all the footers of the
pages and we've got a ton of backlinks from our website
depending on how many pages theyhave.
(36:55):
And you just actually hit it like so people can't see it.
Plain text. Dang, and that's on every page.
Have you ever gotten hit for that or gotten in trouble?
I've practiced it in a lot of different like other markets.
We have PB NS in my original market where I did my dumpster
business and that never got penalized either.
So hit or miss though you know, like everyone comes to me
(37:17):
thinking SCL was completely white hat.
It is, but it isn't. You know you're manipulating
Google's algorithm. You have to constantly be
evolving. Hasn't been hit yet though.
I've had other websites get hit,but those are usually personal.
Yeah, expand more on that of like people think SEO should be
clearly or strictly white hat, but it's it kind of more depends
(37:39):
and you are enabling. Every space, like it's all a
Black Hat dude. Like people are doing Ctr.
people are doing Ctr. manipulation, people are setting
up all private like blog networks all over the markets,
blah blah blah. One of the hardest spaces to
compete in. Guy who like really introduced
me to local and CEO agency stuff.
This guy, James Slattery, he passed away like 6 or 8 months
ago. He's actually from my hometown.
All he did was personal injury law, personal injury lawyers.
(38:02):
It's all Black Hat. It's all a Black Hat and.
Wow. And it was all working.
He didn't get in trouble. So you just have to be smart
with it. You know, it's something like
Ctr. manipulation where most people get messed up with.
Ctr. manipulation is like they're doing 500 clicks a week
where you have to do it small. You know you have to do 5 to 10
clicks a week if you're going todelve into that room.
(38:26):
Yeah, I'd say one of the things that people get hit for the most
and kind of what you've mentioned, you know, setting up
different profiles is either triggering A reverification or
suspension. Is there any way to avoid either
of those? It's tough.
I mean, it depends. Sometimes they just come around
and suspend people for no reason.
Like I had someone change the hours in their profile
yesterday. Yeah, and get suspended
(38:48):
something that's interesting. We've collected a lot of data
points behind it because we haveGoogle API key from Review
Rover. So we're able to collect a ton
of data across our clients. We built a pretty cool red blood
app for this. Our profiles that we make
changes for with 100 plus reviews that have been around
for at least 2 1/2 years. You can change the address, you
can change anything on that profile.
It won't get suspended. The profiles with less than 100
(39:10):
reviews and over like a year, sorry, tongue twister under a
year old, those profiles, if youdo make changes, you're way more
prone to being suspended. So anytime we actually do verify
a profile, we usually tell people don't touch it for seven
days. And then we get involved and
start making optimizations and changes and reviews, new
(39:32):
profile, seven day grace period,but don't make any major changes
like hours, location for about ayear at least.
Yeah. No, that is that is really good
advice. And as we start to wrap up here,
I've got like one kind of key question kind of what you're,
you know, to piggyback off what you were just saying there is
(39:53):
with all the clients that you guys have, what are like some
key takeaways or biggest things that you've learned from working
with all these people? Is there any other data points
or cool things you've learned? Clients communicate with you and
tell you when they're going to make a change or have a
question. My lowest performing clients
will make changes without telling us.
They'll watch some YouTube podcasts like this or anything
(40:14):
like that, make a change, spend the profile pretty much.
Like for me, guys doing $3,000,000 plus a year in top
line revenue. They're doing that for a reason.
Guys are doing like a million orless and they've been in the
business for five plus years. They blame everyone else for
their issues and that's what I usually see is like, I can tell
(40:34):
the difference between a 3,000,000 plus operator and
someone who's under a million. The one in three range is pretty
great to deal with too. But a lot of guys are their own
worst enemies, you know, like a lot of guys on their 15th SEO
agency. And when people come on to calls
now and tell either me or my sales reps that we're very weary
about sending them a proposal, you know, so just like God, be
(40:54):
careful who you work with, who you deal with, because a lot of
these small businesses are crazy.
Got it. Yeah, No, dude, I've.
I've witnessed that too. I mean, there's no reason why
you shouldn't hit $1,000,000 after five years, right?
I mean home Services is just gold mine. $1,000,000 is great
in top line, but it's not amazing, you know, like there's
(41:15):
way bigger businesses out there and if you're constantly blaming
everyone else for your issues, sign look yourself in the mirror
type of thing. It's pretty, it's pretty harsh,
but. Dank.
When you deal with so many ISM BS, you just become, you just
realize like, wow, I know why you're stuck in that position.
Like one of my sales Rep just took a call with a guy.
I literally got a call with him November 4th of last year.
(41:38):
He just took a call with us today and he's still in the same
position he was a year ago. And he's like, I won't work with
you guys until I get results andI won't pay you guys until I get
results. And I'm like, it makes sense why
you're still in the same position you were a year ago,
stuff like that. Yeah, Dang, man.
No, that's, that's just the coldtruth, man.
I, I think a lot of people need to hear that.
(41:58):
And yeah, as we wrap up here, I've got like one final question
for you, which is what is your message to either local SE OS or
home service owners? Like what do you think people
need to know? What do you want to tell them?
It's. An important part of any
business, the reason why we grewso quickly, what do you want?
My old business grew so quickly was customer service.
As in especially today with AI, customer service has never been
(42:20):
easier. But you have to be willing to at
least to grow a business from zero to 1,000,000, eat shit as
Gary Vee always says, and respond to your customers as
quickly as possible and just be transparent with everyone, any
business, doesn't matter what itis.
Hey, man, bro. Well, dude, I think it's been a
(42:40):
great show. I've learned a lot from you.
And dude, I have a ton of respect for you.
I can't believe how fast you've grown this agency and also the
the large following that you've grown on Twitter.
So dude, I think what you're doing is so cool and I can't
wait to see where you take it. And for people that are watching
that might want to connect with you, where can they find you on
social media or elsewhere? Dumpsters.
You can find us on YouTube at Striker Digital and then I'm
(43:02):
starting to build the Instagram Tiktok pages but I'm not there
yet. My name will be Bodie Gallo on
there first and last name. Cool, awesome.
So definitely make sure to follow Bodie on Twitter and also
their their YouTube page and some of those newer accounts.
All those links will be in the description and anything else
you'd like to plug our promote. Bodie, been watching your
podcast for a couple of months now.
(43:22):
It's pretty cool to be on here and we'll talk soon.
Yeah, yeah, definitely. No, it's, it's been great to
have you and we'll stay in touch.
Yeah, yeah, of course, man.
Hey there, my name is Danny Lebrand and welcome back to
Local Marketing Secrets. Today I'm joined by Bodie Gallo,
an entrepreneur who went from running a dumpster rental
business in college to becoming one of the biggest voices on
Twitter for local SEO and home service marketing.
Bodie's story is pure hustle. He bought a small local
business, scaled it to over $750,000 a year, and then sold
(00:22):
it before going all in on helping other service companies
grow through digital marketing. Now, as the Co founder and Chief
Revenue Officer at Stryker Digital, Bodie works with over
600 home service clients across the country, helping them
dominate their markets through local SEO, Google business
profile optimization, and AD strategies that actually drive
leads. He's proof that the best
(00:43):
marketers are the ones who've lived it, who've owned the
trucks, taken the calls, and figured out what it takes to win
locally. In this episode, we dive into
how he built and sold his first business, the marketing
strategies that actually move the needle for service comanies
today, and how oerators can osition themselves for long term
growth and scalability. Now, without further ado, Bodhi,
welcome to the show. Of course, man.
(01:07):
So you, and this is like a really interesting niche.
I, I feel like I'm in a pretty interesting niche pest control,
but you got started in in the dumpster rental space.
So talk to me about that of likehow I know you bought that
company and then scaled it. You got an SEO?
From like the good old days, we could do like affiliate blogs.
That's how I originally got an SEO and I was like 17.
(01:29):
I was obstacuated with like personal finance, credit cards,
investing, the stock market, allthat fun stuff.
Wrote a blog post on best creditcards for college students and
made about two to $3000 in affiliate like credit card sign
ups within our rent for an SEO without even knowing what SO was
at the time. Made like 2 to $3000 and was
like wow I can really do something with this.
So studied marketing in college,had two internships. 1
(01:52):
internship was at a national agency.
The second one was at Benjamin Morinco, the paint company, and
that's really where I learned local marketing and then had an
opportunity to buy a dumpster rental business right at the end
of college, pretty much my senior year, bought a dumpster
rental business and the reason why I bought it was because I
didn't want to be an employee, especially in the marketing
space. Not a lot of employees really
(02:13):
make much money at the high agency level.
So I had an opportunity to buy adumpster rental business, 1
dumpster, 20 trucks, no Google business profile, no website, no
Facebook, just had a list of customers.
Pretty much took a total gamble.But as a lot of people say, when
you're a young person, take gun bills like that because if you
do screw up, three to five yearslater, it's no problem.
(02:33):
Like you can always recover. Pretty much bought that business
and threw my marketing system into it and started to grow it
pretty rapidly. Yeah.
So you were. A young guy in college.
I mean, I think you said you were a senior when you bought
it. So were were you already like
digital marketing savvy or did you just kind of figure it out
on the go? Savvy as in I had two
(02:55):
internships. One of them was at Benjamin
Moore, which is a pretty large paint.
Company. Where I did local marketing for
about 50 other stores. So I pretty much knew like the I
knew the playbook. I also had this personal finance
blog that like I was just writing blogs and ranking blog
post and knew that like if I gotinto a local service business, I
could RIP with it pretty much iswhat I would tell people.
(03:15):
Especially because the market I was in told Italian guys, third
generation business owners who just they've been making money
for so many years, they don't know anything about digital
marketing and I knew I could really blow it up.
Yeah. So you grew from about 100K to
750K and then sold it. How do you go from 100 to 700?
(03:36):
And 50 in local SEO, which is interesting is at the time you
were able to stand up like 3 Google business profiles with a
postcard. The good old days.
So at the time we had a Google business profile at our yard or
shop. We had one at my residential
address and then my business partners residential address.
So we had three Google profiles with all keyword stuff names and
(03:56):
we started getting reviews to all those profiles.
So when people would search up dumpster rental near me, we show
up, showed up three times and noone else and no one else did it
in our market. On top of that, we were spending
more on ads than everyone else was spending on ads at the time.
Like Performance Max campaigns just came out.
So you're able to spend a littlebit of money on ads and get a
huge return on them. So pretty much anytime someone
(04:18):
wanted a dumpster, you couldn't get away from us on the
Internet. Wow that's awesome.
And were local service ads around back then?
Or is that category for dumpster?
Not a category for dumpster, only for junk removal.
So dumpster rental ads still RIPmore than.
Service ads, OK. And what was the split between
(04:41):
client acquisition, between SEO and AT?
Is it mostly SEO? Like it is now, everything was
tracked on a balance sheet on a spreadsheet.
Yeah. It depends honestly.
A lot from local SCOA lot from ads.
It got to the point where we didn't have to run ads anymore.
The trouble with the dumpster business high CapEx.
So if you have 50 dumpsters and all 50 are sold out and you have
(05:04):
to drop off 5 the next day, it'sa logistical nightmare.
You're scrambling to find the dumpsters where dumpsters are.
Can I pick it up? You're calling clients, calling
customers. I need to pick up a dumpster.
So during the summer time it wasall local SEO.
Winter time it was Google ads. As you're from Chicago, you know
it's cold, not much constructiongoes on.
The key behind running ads in the winter time is no one else
is. So the the CPA is way lower but
(05:26):
summertime predominantly local SEO.
Interesting. That's a good little nugget.
So any time that's the offseason, people are typically
going to be running less ads andthat's when you should be
running them. Get the most I got my best jobs
in the winter time for running ads.
Wow. OK.
And then you sold that business.What made you sell it?
(05:46):
Where I was on podcasts and I was meeting people from Twitter
like yourself and I would be getting a phone call and it'd be
like someone looking for a $400.00 dumpster, $500 dumpster
and they'd be blowing up my phone And you're like, I was
just making way more connectionsonline.
The whole online world was not new to me, but being known on
there was new to me. So it was pretty much just like
(06:07):
pick one thing or the other. I couldn't, I couldn't do both.
Like every like successful business owner says pick one
thing and do really good at it. Only dumpster business was
great, but my Tam was only so big.
Yeah, dude, I want to dive into the money Twitter stuff or I
guess what's what's left of it. Like I was mentioning before the
(06:28):
show, I come from the money Twitter background.
So I was, you know, a young guy just trying to find my start.
I I knew some other people making money online there and
before I even made my first dollar, I had friends on there
that were doing like 1020 KA month and I was like, dude,
what? I like making money online.
It sounds like like how is that even possible?
And it didn't feel real until I did it.
But what I was also telling you is that dude, I've, I've seen
(06:52):
you blow up on Twitter. You have more followers than me
now you have like 18K. And I'd argue you're probably
the most well known person in local SEO or one of the top, at
least in terms of, you know, posting and engagement.
So talk to me about how you started on Twitter and kind of
how that ended up being like you, one of the most famous
people in the local SEO. There everyone else did and on
(07:15):
like we had nothing to do with my name, nothing at all.
Then I was on a podcast, this guy, Paul Schiffbauer, money
Twitter guy. We went out to Pennsylvania.
He's in the middle of York, PA, which as being a New Yorker,
it's the middle of nowhere had us in the podcast.
He was like, dude, you got to create the dumpster rental guy
on Twitter because at the time and on accounts were huge
dumpster rental guy, self storage guy, all these different
(07:36):
guy accounts and left that podcast started creating content
around marketing my dumpster business, running ads for my
dumpster business, doing SEO formy dumpster business.
Then people started coming to meand like inbound lead just went
crazy. You know, like people were like
relating to my story. They're dealing with the same
bottlenecks and they're also notdoing a lot of good local SEO
(07:58):
Google ads made the account I rent dumpsters the dumpster
rental guy I was at on at the time and the business just kind
of blew up at that point. And what was interesting is that
time on Twitter, like local SEO content, you could put the most
simplest stuff like now I have to put way more effort into it,
but you can put the most simplest stuff as in like post
on your profile three times a week and it would go insane.
(08:21):
You know, you get like picked inK views.
Now it's you got to be way more complicated and diverse on
there. But pretty much just sharing
local marketing tips, kind of like Alex Harmozzi give value,
get value type of thing. Yeah, no, dude, I, I think
you've tapped into something that almost no one else has.
Like I mentioned, I, I started to shift away from Twitter
(08:41):
because I was like, dude, it's all like young guys that are
broke trying to make money. I I want to attract like those,
those high level home service owners.
And I think this is even a valueadd for other people that might
run an agency is, I mean, you'veconnected with a lot of home
service owners there, right? Because lines through Twitter.
Now, like home service owners that I met through Twitter, like
clients, are friends of mine. This past week I was at the Main
(09:02):
Street Summit, which is like a big SMB private equity of like
in the middle of Missouri. And it was just crazy walking
around there. And like, I talk to these people
on Twitter all the time, or theysee me on Twitter and they come
up to you and recognize your face.
You know, it's like you've spoken to them a million times,
but it's your first time meetingin person.
And that's been really cool to see with Twitter, honestly.
(09:25):
And tell me like some of the things that you're posting,
because dude, I, I mean, I've, I've grown on a lot of different
platforms. I'd argue Twitter is probably
the hardest. So how did?
You graphic the easiest because I haven't grown on many.
I haven't grown on many other really.
But the thing about Twitter is like, OK, you have to speak to
the algorithm. For example, I live in Boca
Raton, FL, South Florida. I'll do a mixture of lifestyle
(09:47):
content, marketing content, and business content.
So when I talk about business content or lifestyle content,
I'll be like I'm eating at this steakhouse in Boca Raton.
And then I'll talk about doing marketing for a roofing company
in Boca Raton and then business owners who live in Boca Raton or
show up right in front of them. So I've landed about like 15
clients from living down here, speaking about local authority,
(10:09):
living here, being here, like meeting them for lunch, dinner,
handshake deals, like cool stufflike that.
On a national level though, it'slike you got to reach out to
your target audience. You know, it's just like
Facebook Andrew Meta, like how bad they come with like the
Andrew Meta update on Facebook ads where it's like you have to
speak to your content. Yesterday I made a post about
HVAC owners. Like if you're an HVAC company
(10:30):
and you're going into plumbing, you should create 2 separate
profiles, one for AC1 for plumbing.
And then my, my DMS are PhilliesAC, like AC and plumbing guys,
you know, So just speaking to the algorithm in your target
audience, you'll get in front ofyour target audience.
So kind of having like the keywords in your post.
(10:51):
So if you want to target the HVAC guys, obviously you should
put HVAC and not just because they see on their feed HVAC, but
because the algorithm will specifically push it to people
more because it has whatever their interest might be.
And it goes right in front of them.
And I'll do something like SteakFridays and like every single
Friday, me and my wife go to a steak house and I'll post like
Steak Fridays. And people come up to me and be
(11:13):
like, I got the Main Street Summit.
They're like, I hope you're handing out stakes this week or
something like that. Like you just get known for
things that are outside of your niche, you know?
So it's all about being yourselfand also posting about what you
do and then becoming friends with people you know.
Yeah, Yeah. That's awesome.
(11:33):
Yeah. I'm so impressed by your your
agency growth. I think the last time I saw in
someone else's podcast, yeah, you mentioned that you had 150
or they did and you just told meyou have over 600 clients now or
around that range. So like talk, talk to me about
how you're acquiring clients foryour agency is that's a good
amount of Twitter or Facebook. Is Twitter, What's amazing about
(11:56):
Twitter is like I've built a great filing on there where
Twitter, like my own clients will sell for me on Twitter, you
know, like I don't even have to sell for myself at this point
because we see a lot of people on Twitter results.
That's 50 percent, 25% is Facebook ads.
This year actually was pretty cool, pretty cool stat.
Like we spent 300 grand on Facebook ads to make about a
million in top line revenue withabout 150K in recurring revenue
(12:19):
on the back end of that. So we got our, we got our click
funnels plaque coming, which is pretty cool.
But but Facebook ads 25% and then the other 25% is just word
of mouth referrals. Like, I get at least three to
five inbound leads each week forsomeone I work with from either
Facebook or Twitter or friend ofmine or whatever, and that's the
other 25%. Dang, and I think part of
(12:43):
Twitter is that you have a Co founder and yeah he's posting a
lot too. But he's more of a back end guy,
like he's the CEO of the company, as in like if I was a
nympho product agency, he'd be my operator is what everyone
calls it. But he's more on the back end as
in he set up the structure, Slack channels, our CRM and
whatnot. But he's now going into like a
full time marketer at this point.
(13:03):
Like we have an OPS guy in place.
OK. So, so yeah, OK.
So you're you're more front facing.
I'm more front figuring podcast here instead of him.
Organically we're like he's, he's actually front facing on
the payday side of things. Yeah.
Well, so you, you started the agency just like a few years
(13:24):
ago. What were you doing to get your
first few clients and how did that start to ramp up?
I was. Even on Twitter we were in
Facebook groups, believe it or not, just grinding Facebook
groups like any other agency. We probably do our first 10 KMRR
just grinding Facebook groups. I remember I would work the
garbage company from like 7:00 in the morning, 6:00 at night,
(13:44):
I'll leave my phone upstairs. I was still living at my parents
house and I would just grind Facebook groups.
I would call DN people. Hey, do you have a website?
Why don't you have a website? Are you currently doing SEO?
Are you currently doing ads? And just kind of blew up from
there. So we started with the Facebook,
I mean Facebook groups, just grinding them, and then started
posting on Twitter and kind of got away from the Facebook
(14:05):
groups because Facebook guys area little crazy.
Yeah. What is scaling been like?
Because obviously there's there's different levels of
scale maybe from your first fiveclients to then 10 to 100 and
then 600. Like do you have a large staff
now or how are you managing all that fulfillment and what are
the levels been like? All of my we hire a lot from
(14:28):
Canada, believe it or not, for customer facing, has a lot of
great marketers and SE OS and ifyou pay down an American salary,
they're more than happy. So my front facing people are
all Canadians, my account executives, most of them are
Canadians. My back end people, a lot of
them come from Australia, Eastern Europe, as in Moldova,
Lithuania, places like that. And then we, Ukraine's another
(14:52):
place. And then we have some guys from
Canada, Pakistan, Bangladesh, pretty much all over the place.
Nigeria, we have a lot of guys from Nigeria, great, some great
WordPress experts from Nigeria. A lot of my back end people are
over there. But it's been pretty crazy to
scale, you know, 'cause like from zero to 10 K me and my
business partner and you were doing everything.
Then from like 10 to 50K, we hada Jerry who's going to become a
(15:16):
business partner of our company in the future.
He's going to get equity in the future.
He's a really big part of our success too.
And then we picked him up at like 18 years old, which is
pretty cool. He's still a senior in high
school and wow, yeah, he learns,he learns coding at like 12
years old. He's an absolute Liz.
He can automate and code anything.
So we Tim up from a Discord channel and then now we're just
(15:38):
hiring like crazy. I don't use any hiring agencies,
but used to use a hiring agency,but now we we're at the point
where like we had to learn ourselves.
So we hire a lot of people through this LinkedIn.
Interesting. OK, cool.
So 42 staff members seems like you guys are continuing to grow
super fast. Now I want to get into like the
actual strategies of it. I, I always see you posting
(16:01):
like, you know, map scans or whatever heat maps showing that
you guys have gotten some crazy results or have you said that a
lot of people are, are referringyou guys?
So I think because there's so many different things to cover
here, let's start with Google business profile stuff.
What are like some of the biggest movers on Google
business profile? What do people need to be doing
(16:21):
that? Physical location, we don't
really take on a client unless they have a physical location.
At this point, the only people with service area profiles who
do rank usually have an exact match name.
Something like Boca Raton plumbing.com.
I mean Boca Raton Plumbing. That's really the only way these
days to rank with a service areaprofile or having like 500 to
1000 reviews. Otherwise it's very difficult.
(16:42):
That's definitely the most important part.
Second most important part is actually putting your service in
the name. So for example, like let's talk
about HVAC companies. I've dealt with HDAHVAC
companies with like they're called like bodies mechanical
services and I've dealt with ACAC companies are like bodies
AC repair and the guy named bodies AC repair is always a
(17:05):
outrank the mechanical. I'm not completely keyword
stuffing the name. Obviously that's not a good
idea, but you should put your primary service in the name.
And the third thing is just filling out your Google business
profile, as in filling out all your products, all your
services, your Q&A posting on itdoesn't really do much.
People can. There's really no like data
(17:25):
behind this where people are like you need to post in your
profile three days a week. What I really like to do is like
place on the profile three timesjust to increase Ctr. click free
rate. And then another important part
is your primary category, you know, like I'll use HVAC again
is you shouldn't have HVHVAC contractor on your profile.
It should say AC repair. The only people calling it HVAC
(17:46):
contractors are HVAC companies where your customers your
consumer is searching AC repair near me AC repair Boca Raton
primary categories really important.
Yeah, yeah, that, that's what I tell everyone to those top
three. I've I've heard that from all
the top local SEO experts and I've I've also seen that with my
own clients. So that's like undisputed those,
(18:08):
those top three. And also one thing with the
name, which I kind of have mixedopinions about this and I've
asked some other people, you mentioned service in the name,
which I think is kind of a no brainer.
And you know, I'm mostly workingwith people in pest control.
Like it's kind of obvious you have the pest control in the
name of like Danny's Pest Control or the best, I don't
know, whatever pest control. But what about having the city
(18:30):
in the name? Do you think that's worth it?
Does that move the needle? But what I tell people is put
that for your second profile, not your first one, keep your
first one as white hat as possible, called white hat here.
Keep your first one as white hatas possible.
But if you want to get a second profile, that's when you can go
in a little Gray black area. I wouldn't do it as your main
(18:51):
profile because Google does comein every couple months and clap
those profiles. Interesting.
OK, yeah, let let's talk more about that.
I, I think I've seen you say, I don't know, this might have been
like 6 months ago or so. That's if you don't have several
profiles, you are like massivelymissing out.
You need to build out several profiles maybe in several
(19:12):
different cities. Talk to me about like why that
is and how you go about the. Only about it is Keeman Rest.
For example, there's a moving company I work with.
We have 4 profiles for him, all with physical locations.
Big company, they're doing like 7 million a year.
Pretty good for a moving company, but one of his profiles
went down and it's like, all right, we'll get it back up.
It's all good because you have three other profiles to get
(19:35):
leads from where Google businesslike Google keeps group service
business owner hostage. Pretty much like everyone's
searching on Google and if one profile goes down, you could be
screwed. If your business is all
inorganic leads like you can be,your business can get cut in
half in a month, especially if it's something like house
cleaning where people are alwayssearching it or pest control.
(19:55):
So it's just like the he man risk game.
You kind of mitigate risk the more profiles you have.
Usually I like to do 4 Max, but usually when people have one
profile to get a top three, I'm like hey, and they have like 150
reviews. I'm like hey, it doesn't make
sense to get you a second profile because the maps are all
in radius. You can only get so far.
So let's place it in this area and go from there where business
(20:17):
owners screw up all the time. It's like it's only.
You can pretty much get a profile for $500 a month, so
you're to $6000 a year investment that could gain you
$500,000 a year. A lot of short term thinking in
S&B space for like we have to consult people sometimes too
when it comes to that because they're afraid to spend money.
Yeah, yeah, no, I've seen that too.
(20:38):
And and talk more about that. Yeah, yeah.
So like here, I'll just explain real quick or give a preface
here. So you're saying is that
companies should ideally have several Google business profiles
and you just mentioned like $500a month per.
So you're saying get like a designated office or what's the
Fed is that? Office and go from there.
(20:58):
A little trick is like people always talk about Co working
spaces don't work blah blah blah.
I verified probably 100 Co working spaces in the last two
months. It's all about putting a unit on
it. Wow.
So the 122 Bode St. Unit B, Unit C, Unit D,
something like that is the best way to do it.
(21:18):
And I know some people say you need signage or some other
things. What?
What are the things you actuallyneed?
So only, OK, this is going to get interesting here.
I have a Google Rep on my team. I have about two Google reps on
my team. They work for Google Business.
What's interesting about Google Business is they're all
volunteers. None of them get paid.
That's why Google Business support is terrible.
(21:38):
They're all volunteers. So all we really need.
You're talking product product experts.
And all we need is a sign and wecan get people verified.
Pretty much all we really need is a sign.
The sign gets denied right away,then we appeal it and we can get
verified there. It is like a two to four week
process, pain in the ass, but all we really need is a sign and
(21:58):
we're good. A lot of other people say you
need an LLC, you need a whole bunch of stuff, business
documents and whatnot. But pretty much what we do is
like decide you get a sign and you're pretty good from there.
OK. And does that need to be a
permanent space that you basically own or can it just be
something you rent out part timeand you've seen that that can
(22:22):
just be like 500? Dollars a month give or take.
Something that's interesting andI tell a lot of people is these
Co working spaces. Since everyone is going back
into the office, they're not as used as a much they used to be.
You can literally tell them whatyou're doing and they will
assist you as much as possible because they need revenue.
Yeah, no, that's awesome. OK, cool.
(22:43):
So that's, that's a really good strategy, especially for service
businesses because obviously people who are brick and mortar,
they already have a location. But for service businesses,
would you say, well, you kind ofalready said it, but just to put
a cap on this, you need to have a location to rank?
The market obviously depends themarket, you know, if you're in
the middle of Missouri, it's a way different game.
But if you're in Austin, TX, Dallas, TX, Fort Worth, Miami,
(23:07):
you need a physical or you're just not going to win, you're
not going to be able to compete.Got it.
Cool. And then let's we covered like
the three main factors and we wedove into business name a lot
and also the location. What about the other secondary
things which you kind of touchedon, but like are there any other
things that move the needle likeservices or photos or anything
(23:29):
profile? Or like on the website.
Yeah. Yeah, on the.
On the profile ranking that. Filling out your services with a
description on all of them. I'm pretty sure it's like 300
characters, give or take. Filling out all those services.
And if you want to get really granular, like I'll use South,
I'll just keep using S far as anexample.
You'll have like all your services and then like you'll
have roof repair. Then you'll have like West Palm
(23:51):
Beach roof repair. You can actually fill out the
services, Boca Raton roof repair, roof replacement, stuff
like that. So you can get granular on
there. When it comes to the products,
you just like to do all of the products, link them back to the
website with a nice description,just filling out the profile.
You can only get so far. But like when it comes to on
page SEO, it's like having all your service area pages on
there. It's super important.
(24:12):
And a quick one you like to do for all those service areas is
like we like to embed the map onthe bottom of each service area
page. Obviously citations are super
important, especially with the generative AI these days.
And then backlinks for pretty good get like list of guest
posts. We do PR posts, but we also like
to do local backlinks. What's pretty cool is like when
(24:33):
we work with a ton of businessesin one market, we're just
exchanging backlinks back and forth with each other, which is
very helpful on the local level.OK, cool.
Yeah. One thing I wanted to ask you,
and I think there's some debate on this is how much does the
websites impact Google Business profile?
(24:54):
Is there some impact? People to say no, I think a ton,
you know, like your H1 tag is most important.
So another cool chip is like we like to change out the H1 tags
every once in a while. So like it'll be like #1 top
rated roofing company in Austin,TX and then we'll change it up
every month and be like the bestroofing company in Austin, TX.
Just changing your H1 tags everycouple months is very helpful.
(25:15):
I think service area like is super important.
You know, like roof repair Austin, roof repair McKinney
roof repair like that is very important for your website.
OK, cool. And also this is somewhat
debated, do you think on the Google business profile, do you
need to link to the website pagethat is kind of corresponding?
(25:38):
So if if you have like a, you know, your Google business
profile is like all about doing pest control in Chicago, it's
based in Chicago, then you link to your pest control Chicago
page or should you just link to your home page?
That's a good question. I have its week going about that
this week. You should link.
I like linking, OK, like pest control page over your home
page. For example, I have a roofing
(25:59):
company who is in Florida. He's has four locations in
Florida, 4 Google profiles in Florida.
They're not close together though they're far.
So he has a page. It's like #1 top rated roofing
company in Tampa, let's say thatwill be the service page to his
Google profile. Number one top roofing company
in Boca Raton will be the service page to his profile,
Miami, Jacksonville, stuff like that.
(26:21):
I think it's very important cuz any websites like #1 top rated
H1 tags, number one top rated roofing company in Florida, and
then we build out from there. Yeah, for the, the titles and
the H ones across those we call like money pages.
Where do you differ? Because I'm already seeing you
mention it. Where do you differ between just
(26:44):
optimizing for straight SEO versus conversions?
Because straight SEO, like I wasmentioning that my example, I
could just be pest control Chicago, IL and that would
probably be the the main keyword.
But you're, you're saying like #1 top rated or best?
So do you think it's like a mix of both?
And I also think like on the left side, we have #1 top rated
roofing company in Chicago. On the right side, we have a
(27:06):
form submission right there. And that form submission will
actually geolocate you, as in we'll connect the form
submission to Google. So when people are typing in
their address, it pretty much shows up right away.
And then on the top, you like tokeep a sticky number with let's
say the roofing license and thenthe phone number right there
with a quick call to action. So if you scroll the page that
follows you the whole entire time and then like get free
(27:28):
estimate, get free estimate, getfree estimate.
To be clear on that, you're, you're saying you have a sticky
header. OK, OK, cool.
So that header stays on the page.
People see the the call now button the whole time and then
you have the contact form there.But what's, what's like the
typical contact form that you see work best?
(27:49):
Because I see some people have like 100 different slots and
some people just feel like two or three.
OK for roofing for example, name, address, phone number is
really great. e-mail you could argue there.
Some people don't even look at their emails.
I think name, address, phone number is very important.
And then maybe type of service, a little check off, but name,
(28:11):
address, phone number is very important to me.
In my opinion, the top three, but it depends who my customer
is and what they want. You know, because like let's say
pressure washers, for example, they do pressure washing, roof
washing, Christmas light installation, patio.
They do a million different things, soft washing, roof
washing, and they want check marks on it.
I'm not a big fan of that. I'm a big fan of getting their
information and calling them immediately.
(28:36):
Got it. And for these location pages,
let's say, because like a lot ofcompanies, at least that I look
at, I don't know, maybe 25 to 50%, do you have these location
service pages already set up formaybe each of their top cities
along with their top service, but almost none of the time,
pretty much none of the time, they're actually ranking those
(28:57):
pages and getting traffic to them.
So how do you flip that switch and actually get traffic and
leads from those pages? Authority for those pages and
getting leads as in like if you're communicating to Google
that like you have the master page and then all the money
pages below it, it's like you'recommunicating to Google it.
You have topical authority within that area and I think it
boosts your home page more than it boosts those location pages.
(29:20):
We do have some location pages ranking, but in my opinion, I'm
not too worried about that. In my opinion, it's all about
the homepage. Yeah.
No, it's it's much tougher and especially because local service
ads are showing up all over the place, Google business profiles
super dominant. So there's not too much traffic
to collect on those pages anyways.
(29:41):
And also from what I've seen, I think you have to be fairly of
authoritative, you have to have a good amount of traffic and a
good amount of backlinks in order to rank on those terms
because some of them are really competitive.
I. Think those terms for your
website. I think about using those pages
to help boost your Google Business profile more than
anything, yeah. Really.
OK, that's interesting. I, I haven't heard anyone put it
(30:02):
that way. So when is the right time to set
up a second and third Google business profile?
Because usually what I say is like there's you kind of have to
wait until you have enough reviews to diversify.
But well, Mark, what's the rightpoint for you?
I think it makes sense when yourtop three for your biggest money
keyword like HVAC repair or AC repair, Austin, TX.
(30:25):
I think some markets though, like I'll use Dallas for
example, because I was just there.
Dallas Fort Worth is freaking huge.
It's one of the hardest markets to compete in where we have a
guy there with six Google profiles and you can only rank
in a certain vicinity for all those profiles.
No one will ever rank number onein that market, especially for
near me searches. So it's the market you know, but
(30:47):
usually I like to tell people like we get you top three.
You have about 150 plus reviews.Now it makes sense to take us to
another level. Get a second profile.
Yeah, got it. And I like I mentioned, I I see
you posting map scans a lot, talk me through your like map
scan process, what what softwareare you using?
And also how far can you expect to rank out and how many
(31:10):
different keywords are using testing that?
Dominator Elder's a great friendof mine.
I've been using local Dominator.I'm pretty sure I made a famous
on Twitter, which is funny and like he's been a very friend of
mine for years. My affiliate with him now is
just credits. I don't even ask for money.
He's having like hundreds of thousands of credits.
Nice, nice. When it comes to ranking as in
like scans, we choose to post onTwitter.
(31:33):
I used to post the actual standsand I had SEO attacked from
Twitter. As you probably know, SE OS are
like very salty some of them, and I actually have to blur out
the scans. But the scans we usually do pick
are scans that we find on GoogleAds.
As in like we use Google KeywordPlanner, we see the tops, top
keywords in the market. That's what we decide to target
(31:54):
when we're doing an SEO campaign.
That's what we decided to use for local Dom, as in like the
scans 1. Cool, and how far can people
expect to rank out or what should be the goal?
Keywords like near me, 25 squaremiles sometimes always market
dependent. No, get me wrong, always market
dependent. Yeah, so 5 miles out each way
(32:15):
it's. Totally market dependent, but
you want to release like rank for keywords like roofing
company Miami, roof replacement Miami over a roofing company
near me. But you can roofing company
Miami. I mean you can get like 125
square miles give or take from that.
So it depends what you're tryingto rank for, but if it's
(32:36):
something like roofing company Miami, 125 square miles, roofing
Company near me 25 to 30 depending on the market.
OK, cool. And what other tools are you
using, if any, it's? Because I learned on Samrush
like 8 years ago I'd never get rid of it.
Like everyone use a riffs or whatever.
Just grew up on Samrush. That's how it came up in SEO
(32:58):
with Samrush. A lot of Zapier, well that's his
internal use. monday.com for internal use Open Phone.
I have a lot of my clients use Big Fan Open Phone.
We're partnered with them. It's now called Quo Go High
Level, stuff like that. We also built a tool called
Review Rover and a review over Riz is like a scan.
It's not a scan. It's pretty much a clone of Bird
(33:20):
Eye or Nice Job. So we built Review Rover for all
of our internal clients. We actually built it with the
Google API key. We did not build it with Go High
Level just for automating reviews because what's really
important? Review velocity.
You know, it's huge right now. If you're not getting reviews
three to five times a week and your competitors are, they will
probably outrank you. Yeah, definitely explain open
(33:43):
phone because I actually don't think I've heard.
Quo actually a really big Twitter Reddit following and it
just sets up unique numbers and speed to lead type of things.
So, you know, unique numbers andspeed delete, it's similar to
what we used to use call rail. We're a little different.
So we're able to hear. OK, just like I know a lot of
people. That use call rail clients, how
(34:04):
they speak to customers and whatnot.
We're like, for example, sure, you deal with this a lot while
these guys are terrible at sales, pest control, maybe not
actually pest control guys are really good salesman, but I was
working with the dentist's office, for example, in
California, really good dentist,terrible at sales, you know,
really great dentist. They're terrible at sales and
they're like, we're getting all these leads, but we can't close
(34:24):
them. What are we doing wrong, blah,
blah, blah. So we went right into open phone
and heard how they were speakingto customers and like they were
trying to force dental people tocall in for like a root canal to
hop on a video call right now and talk about it.
And I'm like, you can't do that,you know, so it's really great
for just quality control on our end.
It's like we're getting you all these leads.
This is what you're doing wrong.We have to come in as
(34:45):
consultants sometimes. Cool.
A question that just popped up my head is, and I, I get this a
lot from clients. I'm I'm curious kind of what you
tell clients and other people ishow long does it take for SEO to
work? So like you, you guys take on
many different clients. I mean, is that do you have to
wait for the website to rank or can you get the Google business
(35:07):
profile going immediately? What would you tell me?
Quickly, like give me a market for example, I'll tell you the
answer. Let's say I don't know.
Let's say you're. So you need at least 50 reviews
in this market. Let's say we're talking dumpster
rental. You need at least 50 reviews.
You need a physical location. I can probably get you ranked in
(35:28):
about two to three months, give or take your top 3 when it comes
to your website. Way longer websites obviously
take 6 to 12 months market dependent but your Google
business profile usually tell people about like Donny days.
OK, cool. And also you mentioned backlinks
a little bit earlier, but our Doback backlinks influence Google
(35:49):
Business profile ranking? We like to get a lot of PR for
Google Business profile ranking,just it all increases its
topical authority. I like to do backlinks though
when we're in local states like down in South Florida.
A lot of our guys rank really high because I have about 15
clients here. We all exchange links with each
other and the footer. In the footer.
The local links are very helpfuland I always tell people like if
(36:11):
you have friends in the market, we will build backlinks to the
websites. Yeah.
Explain that strategy more and how you guys go about that.
Like let's say, I mean someone listen to this, does have some
friends in their market that they can quote UN quote and
exchange links. How do you go about that
ethically? Yeah, it's only that maybe not
(36:32):
actually what I sour them. It's like, are you currently, I
say like reach out to your friends if they're currently
investing them with an SEO, it'slike, OK, you will get in
contact with the SEO company, exchange links with them or just
hide the backlink in the footer of the pages.
Pretty much what we like to do, hit, hit all the footers of the
pages and we've got a ton of backlinks from our website
depending on how many pages theyhave.
(36:55):
And you just actually hit it like so people can't see it.
Plain text. Dang, and that's on every page.
Have you ever gotten hit for that or gotten in trouble?
I've practiced it in a lot of different like other markets.
We have PB NS in my original market where I did my dumpster
business and that never got penalized either.
So hit or miss though you know, like everyone comes to me
(37:17):
thinking SCL was completely white hat.
It is, but it isn't. You know you're manipulating
Google's algorithm. You have to constantly be
evolving. Hasn't been hit yet though.
I've had other websites get hit,but those are usually personal.
Yeah, expand more on that of like people think SEO should be
clearly or strictly white hat, but it's it kind of more depends
(37:39):
and you are enabling. Every space, like it's all a
Black Hat dude. Like people are doing Ctr.
people are doing Ctr. manipulation, people are setting
up all private like blog networks all over the markets,
blah blah blah. One of the hardest spaces to
compete in. Guy who like really introduced
me to local and CEO agency stuff.
This guy, James Slattery, he passed away like 6 or 8 months
ago. He's actually from my hometown.
All he did was personal injury law, personal injury lawyers.
(38:02):
It's all Black Hat. It's all a Black Hat and.
Wow. And it was all working.
He didn't get in trouble. So you just have to be smart
with it. You know, it's something like
Ctr. manipulation where most people get messed up with.
Ctr. manipulation is like they're doing 500 clicks a week
where you have to do it small. You know you have to do 5 to 10
clicks a week if you're going todelve into that room.
(38:26):
Yeah, I'd say one of the things that people get hit for the most
and kind of what you've mentioned, you know, setting up
different profiles is either triggering A reverification or
suspension. Is there any way to avoid either
of those? It's tough.
I mean, it depends. Sometimes they just come around
and suspend people for no reason.
Like I had someone change the hours in their profile
yesterday. Yeah, and get suspended
(38:48):
something that's interesting. We've collected a lot of data
points behind it because we haveGoogle API key from Review
Rover. So we're able to collect a ton
of data across our clients. We built a pretty cool red blood
app for this. Our profiles that we make
changes for with 100 plus reviews that have been around
for at least 2 1/2 years. You can change the address, you
can change anything on that profile.
It won't get suspended. The profiles with less than 100
(39:10):
reviews and over like a year, sorry, tongue twister under a
year old, those profiles, if youdo make changes, you're way more
prone to being suspended. So anytime we actually do verify
a profile, we usually tell people don't touch it for seven
days. And then we get involved and
start making optimizations and changes and reviews, new
(39:32):
profile, seven day grace period,but don't make any major changes
like hours, location for about ayear at least.
Yeah. No, that is that is really good
advice. And as we start to wrap up here,
I've got like one kind of key question kind of what you're,
you know, to piggyback off what you were just saying there is
(39:53):
with all the clients that you guys have, what are like some
key takeaways or biggest things that you've learned from working
with all these people? Is there any other data points
or cool things you've learned? Clients communicate with you and
tell you when they're going to make a change or have a
question. My lowest performing clients
will make changes without telling us.
They'll watch some YouTube podcasts like this or anything
(40:14):
like that, make a change, spend the profile pretty much.
Like for me, guys doing $3,000,000 plus a year in top
line revenue. They're doing that for a reason.
Guys are doing like a million orless and they've been in the
business for five plus years. They blame everyone else for
their issues and that's what I usually see is like, I can tell
(40:34):
the difference between a 3,000,000 plus operator and
someone who's under a million. The one in three range is pretty
great to deal with too. But a lot of guys are their own
worst enemies, you know, like a lot of guys on their 15th SEO
agency. And when people come on to calls
now and tell either me or my sales reps that we're very weary
about sending them a proposal, you know, so just like God, be
(40:54):
careful who you work with, who you deal with, because a lot of
these small businesses are crazy.
Got it. Yeah, No, dude, I've.
I've witnessed that too. I mean, there's no reason why
you shouldn't hit $1,000,000 after five years, right?
I mean home Services is just gold mine. $1,000,000 is great
in top line, but it's not amazing, you know, like there's
(41:15):
way bigger businesses out there and if you're constantly blaming
everyone else for your issues, sign look yourself in the mirror
type of thing. It's pretty, it's pretty harsh,
but. Dank.
When you deal with so many ISM BS, you just become, you just
realize like, wow, I know why you're stuck in that position.
Like one of my sales Rep just took a call with a guy.
I literally got a call with him November 4th of last year.
(41:38):
He just took a call with us today and he's still in the same
position he was a year ago. And he's like, I won't work with
you guys until I get results andI won't pay you guys until I get
results. And I'm like, it makes sense why
you're still in the same position you were a year ago,
stuff like that. Yeah, Dang, man.
No, that's, that's just the coldtruth, man.
I, I think a lot of people need to hear that.
(41:58):
And yeah, as we wrap up here, I've got like one final question
for you, which is what is your message to either local SE OS or
home service owners? Like what do you think people
need to know? What do you want to tell them?
It's. An important part of any
business, the reason why we grewso quickly, what do you want?
My old business grew so quickly was customer service.
As in especially today with AI, customer service has never been
(42:20):
easier. But you have to be willing to at
least to grow a business from zero to 1,000,000, eat shit as
Gary Vee always says, and respond to your customers as
quickly as possible and just be transparent with everyone, any
business, doesn't matter what itis.
Hey, man, bro. Well, dude, I think it's been a
(42:40):
great show. I've learned a lot from you.
And dude, I have a ton of respect for you.
I can't believe how fast you've grown this agency and also the
the large following that you've grown on Twitter.
So dude, I think what you're doing is so cool and I can't
wait to see where you take it. And for people that are watching
that might want to connect with you, where can they find you on
social media or elsewhere? Dumpsters.
You can find us on YouTube at Striker Digital and then I'm
(43:02):
starting to build the Instagram Tiktok pages but I'm not there
yet. My name will be Bodie Gallo on
there first and last name. Cool, awesome.
So definitely make sure to follow Bodie on Twitter and also
their their YouTube page and some of those newer accounts.
All those links will be in the description and anything else
you'd like to plug our promote. Bodie, been watching your
podcast for a couple of months now.
(43:22):
It's pretty cool to be on here and we'll talk soon.
Yeah, yeah, definitely. No, it's, it's been great to
have you and we'll stay in touch.
Yeah, yeah, of course, man.
Host
Danny Leibrandt
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