All Episodes

March 25, 2021 24 min

When Ian Cameron led global marketing and brand sponsorships for Epson, trying to determine what each customer bought across Epson's myriad sales channels was an immense challenge that had no good solution.

As Fobi's new Vice President of Marketing, Ian confides that Fobi's Device is precisely what major brands like Epson need to connect fragmented sales data from various online + in-store channels - and reveal how much value each customer actually generates.

On this week's episode of the Fobi Experience, we talk to Ian about his time at Epson, and why he thinks Fobi's technology will finally unlock true omnichannel marketing for operators in the Hospitality, Sports, and Retail sectors respectively.

Read the full transcript for Episode 10

Share
Mark as Played

Advertise With Us

Popular Podcasts

Crime Junkie
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.

    Connect

    © 2021 iHeartMedia, Inc.

    • Help
    • Privacy Policy
    • Terms of Use
    • AdChoicesAd Choices