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November 12, 2025 32 mins

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Ted DeBettencourt is the founder of Juvo Leads, a company that provides real-person chat services to help law firms convert website visitors into clients. He specializes in legal marketing and client intake systems, combining his background in law and business to improve how firms attract and manage leads. He began his career in marketing after experimenting with SEO and content creation for law firms, eventually growing his own small agency before launching Juvo Leads in 2016. Today, the company serves more than a thousand law firms nationwide and employs nearly a hundred human chat agents. Ted has built his business from scratch, scaling it through persistence and a deep understanding of law firm operations and marketing performance metrics. In the conversation, he discusses how law firms can grow by measuring and improving their intake process, why empathy and speed matter in client communication, and how marketing channels like SEO, pay-per-click, and local service ads work together. He also shares insights on running a 24/7 business, balancing family life on his North Carolina farm, and the lessons learned from years of entrepreneurial trial and error. Tune in to hear Ted’s honest take on building a business from the ground up, how lawyers can get 50% more leads by fixing their intake process, and why success in any field starts with working harder than you thought you could.

Juvo Leads
https://juvoleads.com/

 

Louis Goodman
www.louisgoodman.com
https://www.lovethylawyer.com/
510.582.9090
Music: Joel Katz, Seaside Recording, Maui
Tech: Bryan Matheson, Skyline Studios, Oakland
Audiograms: Paul Robert

louis@lovethylawyer.com

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