In this episode of the Madroit Marketing Podcast, Jordan Winston explains how to rebuild a business’s marketing from scratch with a simple, no-fluff system. The focus is on fixing a “focus problem” by simplifying and starting with the foundation: define the goal and strategy, clarify messaging, build or refine a website, optimize a Google Business Profile, and create a full-funnel path through fulfillment and reviews. They recommend prioritizing visibility where it matters—especially Google search and local SEO—then layering in content that answers customer questions, shows real work and results, and can be repurposed into multiple formats without overposting. Paid ads are optional only when the funnel and team are ready. Finally, they stress fast trust-building and consistent lead follow-up using clear next steps and simple sequences, summarizing the framework as clarity, visibility, trust, conversion, and follow-up.
Episode #: 60
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00:00 Introduction to the Episode Topic
00:17 Marketing From Scratch
00:42 Simplify and Set Goals
02:22 Visibility Where It Matters
03:42 Paid Ads When Ready
04:15 Build Trust Fast
05:28 Content Engine That Works
08:35 Lead Follow Up Systems
10:28 Keep It Simple and Scale
11:45 Wrap Up and Reach Out With Questions to madroitmarketing.com/podcast
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