In this Madroit Podcast episode, Jordan and Winston discuss follow-up as a key missing link in the marketing-to-sales journey, arguing that many businesses generate leads but lose revenue due to slow, inconsistent, or forgotten responses after form submissions. The episode highlights that the first company to follow up usually wins, citing that only 7% of companies respond within five minutes while 50% take five days. Key principles for effective follow-up include speed, clarity, and consistency, supported by an automated system featuring instant confirmation messages, a 3–7 day email/text sequence, CRM alerts and tasks, and longer-term nurture campaigns for cold leads. They also cover common mistakes such as having no automation, failing to personalize, ghosting after a first call or quote, and ignoring non-form leads like DMs or missed calls, emphasizing that follow-up builds trust and reduces friction from click to close.
Episode #: 59
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00:00 Introduction to the Episode Topic
00:26 Why Follow Up Matters
01:11 The Speed to Win
01:58 Follow Up System Blueprint
03:27 Tools to Automate
04:30 Common Follow Up Mistakes
05:53 Follow Up Builds Trust
06:46 Click to Close Wrap Up
07:11 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast
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