In this episode, our hosts discuss how the search landscape has shifted from being mostly Google to also including AI tools like ChatGPT, Perplexity, and Google AI Overviews, and breaks down the difference between SEO and AEO. SEO focuses on rankings through keywords, content, backlinks, technical performance, and authority to drive clicks to your website, while AEO (Answer Engine Optimization) aims to make your business the trusted answer AI engines surface to user questions. They emphasize AEO isn’t replacing SEO—strong businesses need both—and recommend doubling down on helpful content, FAQs, clear service pages, local SEO, Google reviews, structured information, and demonstrated expertise. The key is adapting to how people search without abandoning SEO fundamentals, because the future is less about ranking and more about authority and becoming the most trusted answer in your market.
Episode #: 62
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00:00 Introduction to the Episode Topic
00:16 SEO vs AEO Explained
01:33 How SEO Works Today
02:01 What Is AEO03:03 Friends Not Rivals
03:52 Two Paths to Trust
05:12 What To Do Next
06:36 SEO Is Not Dead
08:13 Future Is Authority
09:46 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast
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