In this episode, we talk to Jim Massey. He is the best-selling author of Trust in Action and the soon-to-be-released Risk in Action. He’s also the founder of Eastward, a company rethinking how organizations see and act on risk. A former Chief Sustainability Officer at AstraZeneca and Zai Lab, Jim has spent his career helping leaders turn trust, ethics, and innovation into impact.
During this episode Jim shares how he’s advised boards, led bold ESG agendas, and built simple models that cut through the noise so leaders can act. Outside of work, he’s a traveller, a dad, and co-author of the Amazon #1 bestseller GeoKids. Jim’s all about turning big talk into bold action.
Timestamps to relevant points within the episode, use this format:
[00:00]- Introduction to Sustainability and Business Ethics
[03:05]- The Journey into Sustainability
[06:11]- Trust and Human Behavior in ESG
[09:14]- Navigating Certifications and Transparency
[12:07]- Focusing on Sustainable Development Goals
[17:57]- Innovation as a Catalyst for Change
[24:43]- Navigating the Land of Next: AI and Innovation
[31:43]- The Path to Net Zero: Understanding Emissions
[36:10]- Transformational Leadership: Bridging the Gap
[41:09]- Risk, Trust, and Fear: A New Framework for Action
Where can people find our guest?
Key Takeaways:
- Businesses must move beyond box ticking to create real impact.
- Trust and ethics are essential for sustainable business practices.
- Transparency is more valuable than certifications in building trust.
- Focusing on specific Sustainable Development Goals can drive meaningful change.
- Innovation should be viewed as a catalyst for sustainable practices.
- Human behavior plays a crucial role in the effectiveness of ESG initiatives.
- Risk should be seen as an opportunity for growth and change.
- Companies need to address core issues rather than just the fringe parts.
- The journey to sustainability often requires a shift in mindset.
- Building trust involves doing what you say you will do. AI is advancing faster than regulations can keep up.
- Participation in AI contributes to its advancement.
- Risk should be seen as an invitation to innovate.
- Companies often have outdated policies on AI.
- The fear of job loss due to AI is prevalent.
- Transformational leadership is essential for change.
- Focus on scope one and two emissions for net zero.
- Transparency in corporate goals is crucial.
- Action is necessary to address climate change.
- Understanding and addressing fear can lead to progress.
Popular Podcasts
Hey Jonas!
Hey Jonas! The official Jonas Brothers podcast. Hosted by Kevin, Joe, and Nick Jonas. It’s the Jonas Brothers you know... musicians, actors, and well, yes, brothers. Now, they’re sharing another side of themselves in the playful, intimate, and irreverent way only they can. Spend time with the Jonas Brothers here and stay a little bit longer for deep conversations like never before.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.
Betrayal Weekly
Betrayal Weekly is back for a new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. If you would like to share your story, you can reach out to the Betrayal Team by emailing them at betrayalpod@gmail.com and follow us on Instagram at @betrayalpod and @glasspodcasts. Please join our Substack for additional exclusive content, curated book recommendations, and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience, and healing. Your voice matters! Be a part of our Betrayal journey on Substack.