Everyone wants in on the cannabis market. Seed to CEO, from the publishers of MJBizDaily, is the marijuana entrepreneur’s edge. Weekly, Chris Walsh, CEO of MJBizDaily and MJBizCon, interviews a pro to reveal stories behind their success. Learn how find funding for cannabis businesses; whether to focus on cultivation, THC product manufacturing, or marijuana retail; common pitfalls to avoid; predictions for cannabis legalization and where to find the next opportunity as a cannabusiness entrepreneur. Get on the inside fast, learning direct from those who have been there, done that in the green revolution. All with the no-hype style of MJBizDaily, the top name in marijuana business news.
The legacy market grower and processor has leveraged this ethos to build one of the cannabis industry’s most respected and successful companies. But it also took acquiring and implementing new business skills, something that Rocourt learned the hard way.
Rocourt, a U.S. Navy veteran who ...
Scott Kenyon brought decades of tech company and board experience when he joined the board of Würk, a Denver-based payroll and human resources software company serving the cannabis industry. But when Kenyon was suddenly thrust into the CEO role a year-and-a-half ago, he had to switch gears from being an interested advisor to the company pilot. Being a tech industry veteran, Kenyon was somewhat in familiar territory, but this was ca...
Instead, Rungta joined a top tier corporate law firm and later a Wall Street investment boutique where he sharpened his legal, finance and M&A chops.
That gave him the expertise to launch Michigan-based C3 Industries, a vertically integrated cannabis company now in four states and going for more.
But how did Rungta survive t...
Key insights he’s learned along the way include:
When wildfires struck Northern California a few years ago, much of Erin Gore’s life literally went up in smoke. The CEO of the Garden Society, a vertically integrated craft cannabis company in Sonoma County, came dangerously close to taking a finance deal that could have led to professional and financial disaster. But an astute and supportive business coach suggested another path for Erin, and today the Garden Society is on the cus...
In thi...
When Tripp Keber co-founded Denver-based Dixie Elixirs, he didn’t fully understand the ride he was stepping onto. Dixie quickly became one of the best-known brands in the market, and Tripp became a face of the industry, appearing on several mainstream documentaries about the newly legal product. After years in the limelight, Tripp realized that he preferred starting new businesses than managing established ones and made a graceful ...
Ricardo Baca made his cannabis industry name as the first marijuana editor at The Denver Post. The skills and connections he garnered in that career gave him the confidence to launch his own public relations venture, Grasslands, in 2016, but journalism didn’t provide him the business acumen required for success. In this episode of “Seed to CEO,” Ricardo talks with MJBiz CEO Chris Walsh about learning the ropes to create a successfu...
An eviction notice on 4/20. That’s how Jesce Horton’s first foray into state-licensed cannabis cultivation ended in 2017. Part of it had to do with a one-in-a-million regulatory quirk that forced him to shut down a successful grow, and part of it was not being “passionate” about a not-so-successful retail arm. But Jesce remained confident in his process and product while never losing his love for the craft, so he tried again. The r...
The cannabis industry wasn’t front of mind when Cassandra Farrington set out to launch a resource for entrepreneurs. But as she and her business partner were looking for the right segment to provide their skill sets to back in 2010, the cannabis industry found them. Eventually the two set aside their other business endeavors to focus on building MJBiz into the brand you see today.
In this episode of Seed to CEO, Cassandra shares:
When John Lord, a former head of a child-safety-seat manufacturer, started in the cannabis industry, he was viewed with suspicion by legacy operators because he was an outsider. But the CEO of Denver-based LivWell Enlightened Health quickly became a believer in the product. Cannabis was unlike any other product John had sold, but he realized that to successfully sell it, he still needed standard business practices.
In this season f...
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