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April 22, 2021 36 min

In this episode of Seed to CEO, Margot Micallef shares how she launched Gaby as primarily a product company only to have a tough time getting those products onto dispensary shelves. Micallef’s solution was to pivot toward building the biggest retail store brand in California through acquisitions and openings. Her goal: to have 100 stores in the next three to five years, and Micallef explains how she plans to get there.


Who is Margot Micallef?

Margot Micallef is the CEO of Gaby, a multi-vertical, retail focused cannabis company based in California. She started Gaby in 2016 as a health food and distribution company but entered the cannabis industry in 2018 with the introduction of THC and CBD infused foods. The company successfully raised capital, expanded and, more recently, made dramatic pivots in response to dramatic times. Today Gaby is poised for success in the post-pandemic world.

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