This is your Marketing News for the week of February 25th, 2026.
Three stories this week and they all connect.
- HubSpot made a very deliberate acquisition on Monday that every marketer should know about.
- A new marketing study showing which platform AI models are now citing most. And it's not the one everyone's been betting on.
- The first real numbers coming out of brands that built first-party data strategies early. Are your numbers on par?
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