Choosing Authenticity Over Perfection - Lauren Douglass - Marketing Agency Power Hour - Episode #024
Authenticity and strategic content can power agency growth and client trust. In this episode of the Marketing Agency Power Hour, host Cal Wilder sits down with Lauren Douglass, Founder of Reverve Agency and a seasoned marketing leader with over 18 years of experience across corporate and agency roles.
Lauren shares her journey from corporate life to founding her own agency, emphasizing how authenticity, strategic content repurposing, and thought leadership can elevate agency visibility and client trust. She discusses the importance of using platforms like LinkedIn to consistently engage audiences, aligning messaging with client values, and building a strong personal brand. Lauren also explores how AI is reshaping content creation, and the challenges she faced when launching and scaling Reverve Agency. Beyond business, Lauren reflects on creativity, perseverance, and her personal growth journey, including experiences like attending Burning Man.
Whether you’re building an agency from the ground up or refining your online presence, Lauren’s insights offer a roadmap to building connection, credibility, and long-term success.
Takeaways:
- Use LinkedIn and content repurposing to maintain consistent, multi-channel engagement
- Align marketing messages with your clients’ core values to build deeper trust
- Embrace AI as a supportive tool in content creation while maintaining authenticity
- Stay resilient and intentional when starting and scaling your agency
Connect with Lauren:
- LinkedIn: https://www.linkedin.com/in/ladouglass/
- Reverve Agency: reverve.xyz
- Humans & Brands Podcast: https://brandinnovators.podbean.com/
Ways to Tune In:
- Transistor: https://marketingagencypowerhour.com/
- Spotify: https://open.spotify.com/show/19ECltpQuJWu6rfXlx98wT
- Apple Podcasts: https://podcasts.apple.com/podcast/marketing-agency-power-hour/id1809205281
- Amazon Music: https://music.amazon.com/podcasts/344bea8c-7897-4dfc-8cdc-f31a92514243
- iHeart Radio: https://www.iheart.com/podcast/269-marketing-agency-power-hou-272863996/
- Podchaser: https://www.podchaser.com/podcasts/marketing-agency-power-hour-6067409
- YouTube: https://www.youtube.com/@MarketingAgencyPowerHour
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