The Growing Need to Champion Responsible AI - Helen Todd - Marketing Agency Power Hour -Episode #021

Adaptability and responsible AI integration are critical for staying ahead in today’s marketing landscape. In this episode, the host sits down with Helen Todd, CEO of Sociality Squared.

Helen shares how her early entrance into social media marketing and her leadership at one of the first dedicated social media agencies shaped her forward-thinking approach to business. She explores how adaptability has been essential to navigating constant platform changes, as well as the rapid rise of artificial intelligence since the launch of ChatGPT. The conversation dives into the ethical considerations of AI-generated content, the need for clear team policies, and how Helen is fostering responsible AI adoption through her growing Cincinnati-based AI meetup. She also previews her upcoming book focused on the Imagination Age, a vision for resisting algorithmic determinism with more human-centered creativity.

Whether you’re leading a modern agency, implementing AI in your workflows, or building community around emerging tech, Helen’s insights deliver practical guidance and visionary thinking for agency owners adapting to a fast-moving future.

Takeaways:

• Embrace adaptability to stay competitive in an AI-driven marketing world
• Establish clear AI usage policies to guide internal team practices
• Prioritize ethical considerations and copyright awareness with AI-generated content
• Invest in community and collaboration to foster responsible AI adoption

Connect with Helen:

• LinkedIn: https://www.linkedin.com/in/helentodd/  
• Creativity Squared: https://creativitysquared.com/  
• Sociality Squared: http://socialitysquared.com  
• SXSW: https://www.sxsw.com/ 

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