Marketing and Heart Podcast

Marketing and Heart Podcast

The Marketing and Heart Podcast is all about tips, tricks & tactics for growing your handmade business. For Etsy shop owners, hand-makers, artisans, crafters and creative entrepreneurs, you'll find what you need to take your shop to the next level. We'll talk mindset, strategy, email marketing, social media, SEO - all the things that set a strong foundation for business growth. Cheers to making money doing what you love and building the handmade business of your dreams!


July 28, 2022 8 min

As a handmade business owner or Etsy seller, you may be used to saying yes to every single request that comes your way. Or cow-towing to every nasty customer demanding unreasonable requests of you.

This can lead to burnout and resentment from both you and your customers. It's so important to set boundaries with your customers in order to maintain a healthy balance in your business and life and to keep yourself from feeling over...

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There are many different ways to market and run your handmade business. But have you ever heard of human design? It's a new way to run your business that is based on the human design types. 

In this episode, we will discuss how to use human design marketing to promote your handmade business. We will also talk about each of the human design types and what makes them unique.



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July 14, 2022 11 min

Do you want to start a craft business? Are you an artist looking to sell your work? If so, you need a business plan! A craft business plan will help you map out your goals and strategies for your new venture.

It will also help you track your progress and ensure that you are on the right track. In this episode, I'll teach you how to make a craft business plan that will help you succeed!


Curious about the membership? Go here...

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If you're looking for one of the best ways to grow your Etsy email list & promote your handmade shop, running these types of giveaways yield the best return on your time and effort.




Tiktok -  isn't very clear, proceed with caution.

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Did you know most people don't put in that much effort in their product descriptions? Did you also know that learning the art of (ethical) copywriting will help you to not only make more sales, but to develop and maintain a relationship with your customers?

Want to check out the training I mentioned in the show? Go here:

Prefer to read the blog? Go here:


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We are talking about how to overcome artists imposter syndrome. Something. I think we all go through at some point because artists and Etsy craft sellers are often their own worst critics.

Prefer to read it on the blog instead? Go here:

Want some help with email and social media marketing for your handmade business? Get my free training here:


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If you’re an Etsy shop owner, you know that building a strong relationship with your customers is key to success. One of the best ways to do this is through email marketing. In this episode, we’ll discuss how to grow your business with Etsy email marketing and some tips for getting started.


Read the blog version here -→ 

How to make an email ...

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So what exactly is Etsy SEO, why does it matter and how can it make you more money in your Etsy shop? Join me and find out!👉 Not in the mood to listen? 

Go here for the blog -→

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Burnout is nothing to mess around with! In fact, it's one of the worst experiences to have especially if you're a handmade business owner running an Etsy shop. Here are 15 tips to help prevent burnout!

If you'd prefer to read the blog, go here:

Free training:

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June 19, 2022 2 min

Welcome to the Marketing and Heart podcast! I'm your host, Jackie. I look forward to spending some time with you and to help you grow your handmade business. I'll be spilling things I've learned along the way since 2011 that allowed me to quit my job and work my business not only full time, but to six figures. Cheers to your success!

Mark as Played
June 19, 2022 13 min

Did you know there are some things you can do in your Etsy shop to help boost your sales and ranking in search? In this episode I talk about 8 different ways you can increase your sales on Etsy right now.

Prefer to read the blog? Go here --→

Want access to my free training? Go here --→

Guide to Etsy SEO --→


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With so many things to do, so many hats to wear just to make your handmade business run, it's all too easy to lose motivation to continue giving your biz the time and energy it needs to thrive. In this episode I go over 6 tips to help you stay motivated.Link to the Marketing and Heart community: community.marketingandheart.comPrefer to read the blog instead? Go here:

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Sick of Etsy and looking for a new place to sell your handmade crafts? Listen on, the results might surprise you! --→ Prefer to read instead of listen? Check out the blog:→ Want to join my community?

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Finding the most profitable craft to sell isn't as easy as numbers! Listen to this weeks episode to find out why.Prefer to read the blog version instead? Go here --→ here for my free email & social media marketing training --→

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