MarketingBox Podcast

MarketingBox Podcast

This podcast takes a deep dive into everything marketing and business related. We'll cover the grass roots of how we got started and interview some great people to share their words of wisdom and inspirational stories.

Episodes

September 26, 2022 10 min

This episode the team breaks down Forbes list that defines the traits of successful entrepreneurs. Shannon, Shawn, and Mike explore the traits and discuss the validity and give examples of how these traits assist in creating success.

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Our first podcast to celebrate small business in the local area starts off with a bang. Lydia is the owner/director of Northshore Academy of Dance. 

Lydia opened Northshore Academy of Dance in 1995 with the dream of sharing her passion and knowledge of dance through discipline, positive reinforcement, and a genuine care for the students and families she was blessed to work with. It was her goal to encourage every student to find the...

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One of the biggest issues in today's marketing is hiring good employees. We've figured out the trick to making it work even in today's new culture. Not only will you be able to find valuable employees excited about work, this idea could generate even more business for you.  Check it out!

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September 21, 2022 5 min

The movie "Field of Dreams" spoke to Kevin Costner's character telling him, "If you build it, they will come." It seems that many companies feel this way about their products, services, and even websites. Simply having a good product, service, and website isn't enough. If consumers do not know they exist, they could be the best in the world, it will still fail.

Marketing isn't necessarily spending money.....

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Here is a good practice that every business in America should employ at least once a month if not more. It's a simple process that doesn't cost you anything and we explain exactly how to do it, why it works, and why it's relevant to every business.

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Need to refresh your content or you're not getting enough traction? Take a listen to this one tip that will allow you to rethink your content and create something of value and interest to engage your audience.

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This episode of the podcast breaks down the marketing strategy used by Popeye's when launching their spicy chicken sandwich product. The 2019 campaign went viral and has people still debating "who has the best chicken sandwich" three years later.

Shannon, Shawn, and Mike take a dive into the strategy, the results, the backlash, and where it is today. They even do their own taste test and reveal their favorite. Listen to ...

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What is a purl? It's a personalized URL...a very standard term used for people in the direct mail industry. Purls aren't new, but are very rarely used in small business marketing. This episode explains how they are used and the benefits to using them. 

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September 14, 2022 2 min

Seems simple, but you'd be amazed at how many companies miss the mark when creating their website. The internet has created so many new opportunities for entrepreneurs and small business to quickly grow if used efficiently.  Unfortunately, the internet could be an opportunity killer if you don't know what you're doing or if you're creating a negative image about your brand. If one unhappy customer blasts your busine...

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We all know that "word of mouth" marketing is the ultimate in grassroots marketing. Getting an endorsement from a friend or family member takes the consideration of buying a product to the next level. If someone you know already speaks highly of a product, you almost don't have to do any research before buying in...

Enter today's technology and how to leverage the power of "word of mouth" inside of popular so...

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This episode focuses on Dave Hennigar, the CTO of DirectMail.io/MarketingBox.  Dave talks about his career path and how he started to work with us.  They talk about how far the platform has come and some things to look for in the future. The tech and marketing space are ever changing, so this is one podcast you don't want to miss. 

Take a few minutes and meet Dave...

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Shannon and Shawn discuss how so many people make "new year" resolutions, but why wait for the new year? The finish is always more important than the start. Listen to this podcast to get some tips and tricks to get motivated to finish off 2022 strong and create the best year for your company. Then you'll really have something to celebrate on New Year's Eve!

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Content marketing is being talked about a lot around the marketing industry, but how important is it to your small business.  What exactly is content marketing and how hard is it to create? All of your questions are more are addressed and Shannon and Shawn dive into this hot topic to help small business get a leg up in their content marketing strategy.

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September 7, 2022 8 min

Learn one of the best ways to boost any marketing campaign. Leverage your consumer base and those responding to your marketing on the fly. Discover tools that allow you to create brand ambassadors while in the sales funnel. This strategy produced a 300% redemption rate for a direct mail campaign. See how it was done and why it worked. 

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This episode Shannon and Shawn discuss some best practices when doing promotions. They reference scientific research and case studies to explain consumer behavior when responding to marketing.  A lot of the best practices discussed have stood the test of time. This is really good insight for companies looking to upgrade their promotion based marketing strategy. So if you generally makes ads with discounts, special offers, and/or co...

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September 5, 2022 12 min

In this episode, Shannon talks to one of our senior developers at MarketingBox/Directmail.io, Sid Shrestha. Sid has been with the team for several years and is a graduate of Southeastern University in Hammond, LA. Sid is currently getting his master's degree and is originally from Napal. 

During this episode Sid provides tips to young developers and gives good insight in working for big tech vs a startup. He describes the first ...

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September 2, 2022 32 min

The 2022 College Football season has started and it's one of our favorite times of the year. This podcast we explore the "marketing" side of football where we discuss the differences between branding and marketing. We discuss some of the biggest brands in football and why they are big. Shannon gives her insight on being one of the brand ambassadors as a cheerleader at LSU and her experience with one of the biggest brand...

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September 2, 2022 19 min

Shannon interviews Eraj, one of MarketingBox/DirectMail.io's senior developers. Eraj talks about his native country of Napal, the different cultures, and some of the experiences he's had since living in the United States.  Eraj gives some really good advice for upcoming developers and discusses why it was important for him to leave his family behind to try and make an impact in the U.S.

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What's the difference? Is it just a different way to say the same thing? Shannon and Shawn breakdown the difference and provide insight on how one is outperforming the other. They'll also provide some quick tips and tools to help you create the best strategy with limited resources.

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August 31, 2022 16 min

This episode Shannon and Shawn discuss the popular show "Shark Tank" that first aired on ABC in August of 2009.  Now on its 13th season, Shark Tank is now more relevant that ever. With a surge of entrepreneurship emerging, many look to popular TV show to see what it takes to create a successful business.  Listen to this quick and fun episode as they breakdown some of the "must-haves" to be successful, some of the ti...

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