Laura Ballerini is an accomplished artist who has been running a thriving design boutique for over 20 years. She is the author of The Green Velvet Chair. This book is a collection of heartfelt stories depicting how art and design influence our lives. The essays span over Laura’s 40+ years in the design industry and are viewed through her unique creative lens. Her discovery: Art is not only found in a museum—it appears in music, food, nature and so much more. We are all artists in our own unique way. Laura has a degree in Visual Communications from The Alberta University of the Arts (formerly the Alberta College of Art) and is a recipient of numerous awards throughout her career. Her passion for continuous learning includes regular educational initiatives. • Laura has been running her own design boutique, BluBrown Communications Inc., for over 20 years (BluBrown is named after her two daughters; one with blue eyes and one with brown eyes—the concept was to always look at design through the fresh eyes of a child—and always asking ‘why?’.
00:00 - 02:18 Laura’s Bio
02:19 - 05:28 Marketing Essentials Moment: What is a Creative Brief?
05:29 - 05:57 Welcome to Peppershock Media’s Marketing Expedition Podcast
05:58 - 07:16 Welcome to the show, Laura!
07:17 - 09:38 Sharing some successful projects
09:39 - 11:29 Tactics that Laura utilized to help clients in reaching their goals
11:30 - 16:00 Laura’s creative journey
16:01 - 19:10 The process of rationalizing designs to clients
19:11 - 19:55 Cloud Campaign helps marketing agencies scale.
19:56 - 23:51 “It’s not about design, It’s about perspective.” -Laura Ballerini
23:52 - 26:29 Launching the book “The Green Velvet Chair: Heartfelt Stories of Art and Design in Everyday Life”
26:30 - 28:24 People that influenced Laura in digital marketing and design
28:25 - 29:41 Resources that Laura draws inspiration from
29:42 - 30:25 The Green Velvet Chair: Heartfelt Stories of Art and Design in Everyday Life
30:26 - 32:18 Motivational words from Laura
32:19 - 32:32 Thank you so much, Laura! Enjoy the journey!
32:33 - 33:19 Join The Marketing Expedition COmmunity today!
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