Marketing IQ

Marketing IQ

Join us on each episode as hosts Ken and Sam unpack trending marketing topics in ten minutes or less with interviews from local Milwaukeeans and Boelter + Lincoln’s in-house topic experts as they discuss strategies and executions in advertising, public relations and the digital space.... Show More

Episodes

Episode 17 welcomes Kane Pitman, beat reporter for the Milwaukee Bucks. Originally from Australia, he's quickly built a personal brand throughout the city on the back of his top-notch social media presence and quality writing/storytelling skills. Kane gives us his favorite moments from the Bucks locker room in addition to key branding + storytelling takeaways for your business.  Listen and subscribe to the podcast on your favorite... Read more

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Episode 16 features Sam Burns, PR/Social Media Account Executive at B+L. Part 2 of this presentation from the Midwest Foodservice Expo focuses on owned media strategies for food + beverage brands. Learn how to plan and create useful micro-content for social media, newsletters, podcasts, and blogs that fit your budget and time limits.  Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music S... Read more

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Episode 15 features Andy Larsen, VP/Director of Public Relations and Sam Burns, PR/Social Media Account Executive at B+L. Part 1 of this presentation from the Midwest Foodservice Expo dives into strategies for generating earned media hits and public relations results for food + beverage brands. Learn about pitching journalists, setting up media dinners, and leveraging unique stories to ultimately drive sales. Listen and subscribe ... Read more

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Sarah Hauer, a reporter at the Milwaukee Journal Sentinel and creator of the Be MKE newsletter, joins the show to talk journalism, pitching media, and the buzz of the Bachelor. Sarah, Ken, and Sam discuss where the media industry is heading and how you can effectively leverage it.  Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  Follow Boelter + Lincoln on social: Facebook Tw... Read more

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Adam Powers of Pabst Milwaukee Brewery joins Ken and Sam for Episode 13. Fresh off the Fyre Festival documentaries, we critique the recent event disaster while giving tips for how to execute and market a successful activation. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

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Milwaukee Brewers director of new media, Caitlin Moyer, is our guest for Ep. 12. Fresh off a historic season, we review the marketing team's viral Sandlot video strategy, how to respectfully talk trash to competitors (Cubs fans), and an exciting look ahead to the 2019 season.  Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  Follow Boelter + Lincoln on social: Facebook Twitter... Read more

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Episode 11 welcomes Danielle Fuentes, Senior Account Executive at B+L. Ken and Sam dive into the Dallas Cowboy brand (Danielle's favorite team), how to market for travel destinations, and the power of Instagram in reaching and engaging a target market.  Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boe... Read more

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Episode 10 is part 2 of our conversation with Tim Cigelske, Director of Integrated Content at Marquette University. Fresh off of his viral tweet, Tim breaks down how an Ariana Grande/Pete Davidson post helped send more than 3.4 million to Vote.org.  Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelter... Read more

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Episode 9 features Tim Cigelske, Director of Integrated Content at Marquette University. In Part 1 of 2, Tim talks storytelling, content strategy for Marquette, and how his Beer Runner series started.  Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

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Episode 8 welcomes CEO of Urban Misfit Ventures, LinkedIn creator, and soon to be TEDx Speaker, Quentin Allums. Better known as Q or @tagjustq on social media, Ken and Sam dive into a variety of trending industry topics, including the future of esport, creating meaningful content for LinkedIn, and how brands can be influencers.  Get to know Q's backstory in the recent Milwaukee Journal Sentinel story.   Listen and subscribe to the ... Read more

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Episode 7 features B+L's associate interactive designer, Ed Kosmatka. Figure out how to improve your brand's website, e-newsletter, and digital presence.  Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

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Episode 6 welcomes B+L copywriter, Kimberlee Jacobson. As video content continues its hot streak, long and short form copy is a valuable tool to reach and engage with your audience. Ken, Sam and Kimberlee dive into developing a brand voice, different forms of copy, and strategies to help you flip between various styles.  Boost your marketing IQ as the team from Boelter + Lincoln looks to add value in each episode. Listen and subscr... Read more

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Milwaukee educator, marketer and radio host, Kevin Brandt, sits down to talk advertising education, student skills and lifelong learning. This first episode in the show's education series is just in time for back to school, and looks to provide value for educators, students, and industry professionals. Boost your marketing IQ as the team from Boelter + Lincoln looks to add value in each episode. Listen and subscribe to the podcast ... Read more

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The guys sit down with Milwaukee fashion blogger, content creator and Instagram influencer, Drew Westphal. They dive into the origin of social media influencers, building blocks for solid creator relationships, and even a few fall fashion/culture tips.  Boost your marketing IQ as the team from Boelter + Lincoln looks to add value in each episode. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google P... Read more

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Ep. #3 is here. Ken and Sam are joined by Sarah Kehoe, Media Planner and Buyer at B+L. The group dives into the key differences between paid and organic social media, including strategies to consider when creating content for Facebook and other social platforms.  Boost your marketing IQ as the team from Boelter + Lincoln looks to add value in 10 minutes or less.  Listen and subscribe to the podcast on your favorite platform: Apple ... Read more

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In Ep. #2, Ken and Sam are joined by Andy Larsen, VP/Director of Public Relations at B+L. They break down recent national marketing stories, including the Netflix stock slip up, Josh Hader's tweets, and PR fails from 2018. On a local level, Milwaukee's recent media spotlight in both Vogue and The Economist are analyzed.  Boost your marketing IQ as the team from Boelter + Lincoln looks to add value in 10 minutes or less.  Listen and... Read more

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Welcome to Episode #1 of the Marketing IQ Podcast by Boelter + Lincoln. On today's show, Ken and Sam are joined by Garth Cramer (Creative Director, B+L) as they dive into a variety of national marketing/advertising topics, including Amazon's jurassic-sized stunt, Deadpool 2's viral marketing, and Coke's FIFA spot. They'll also breakdown a local story - the race for the Milwaukee Bucks new arena naming rights.  Boost your marketing ... Read more

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