Marketing IQ

Marketing IQ

Join us on each episode as hosts Ken and Sam unpack trending marketing topics in ten minutes or less with interviews from local Milwaukeeans and Boelter + Lincoln’s in-house topic experts as they discuss strategies and executions in advertising, public relations and the digital space.... Show More

Episodes

September 22, 2020 19 min

We're back with Episode 28! Scott Grodsky, a sports reporter at CBS58 in Milwaukee, knows first-hand how communication has shifted during the COVID-19 pandemic. From Zoom calls with Rodgers to interviews with ex-Badgers, Scott shares tips for businesses looking to better communicate in a virtual environment. 

Follow Scott on Twitter @ScottGrodsky

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Episode 27 welcomes back Kane Pitman, a Milwaukee Bucks beat reporter and host of the Locked on Bucks podcast. This was originally recorded in February of 2020 before COVID-19 outbreak but is relevant today for several reasons. Since his first visit to the show, Kane has pivoted towards podcasting and gives in-the-trenches tips for brands looking to do the same. You'll also hear about the NBA's international branding plans ...

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This quarantine episode of Marketing IQ welcomes David Dupee, co-owner of Good City Brewing in Milwaukee. Long based on a taproom and events experience, the Good City team has strategically shifted to takeout and 6-packs to-go amidst the COVID-19 shutdown. Any business can learn from David honest breakdown of marketing tactics during this time of crisis. 

Follow Good City Brewing @goodcitybrewing.

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Episode 25 ft. Melissa Theisen and Sean Costello from Badger Mutual Insurance - the long-time, Milwaukee-based insurance company. Balancing a network of independent agents across the country and a variety of policyholders, the marketing team is tasked with communicating to a variety of markets. No matter what, approachable and personal service is at the core of their offerings.

A new COO and fresh HQ in downtown Milwaukee have this...

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Episode 24 welcomes Kyle and Elizabeth from Bridge the City - a Milwaukee group focused on inspiring the community to action and bringing meaningful change to the area. 

Content marketing is essential for a brand looking to engage and convert an audience base. The team shares their podcast, event activation, and social media strategies for how they've grown. 

Follow Bridge the City @bridgethecitypodcast.

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Episode 23 means Justin McCoy, VP of Marketing for Cousins Subs is our guest. With the iconic tagline of "Better Bread. Better Subs," Justin shares how the Milwaukee-founded sub maker executes better marketing, too. 

Wisconsin-based ingredients fuel a local story that the marketing team tells through a variety of mediums, including social, digital, activations, and unique locations. If you manage a food or beverage brand, J...

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Episode 22 features Chuck Swoboda - former CEO of Cree and current Innovator-in-Residence at Marquette University. If you work with or manage a marketing team, Chuck's experience ideating and marketing products is the tangible take-home advice you'll want. 

During his time at Cree, Chuck helped grow the company from a small startup with 30 employees to a global technology leader with more than 7,000 employees and $1.6 billi...

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Episode 21 welcomes Carl Deffenbaugh - Fox 6 News anchor and host of the Deff-initely Milwaukee podcast. He shares his journey to the anchor desk and dives deep into how brands can think like a media outlet to create content and communicate with their end consumers. Carl even shares some Marvel Cinematic Universe, Tik-Tok, and Ultimate Frisbee facts that can help brands build marketing strategies. 

Follow Fox 6 News (@fox6now a...

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Episode 20 brings Angela Damiani to the show. This serial entrepreneur from Milwaukee has founded numerous businesses, including Newaukee and Rev Collective. A pro at converting social media engagement into in-person experiences, Angela understands what businesses need to be to consumers in a densely digital age. 

Follow Newaukee (@NEWaukee) and Angela (@AngelaSDamiani). 

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On Episode 19, we're joined by Jon Jarosh, the director of communications and public relations for the Door County Visitor Bureau. With his years of experience in destination marketing, Jon shares his tips for telling the story of a location using every medium possible. From emerging digital influencers to organizing press trips, Jon's tips are useful for any destination or brand. 

Follow Door County, WI at @doorcounty ...

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Episode 18 features Kasey Chronis, a reporter at Fox 6 News in Milwaukee. Her experience in both live shots and produced pieces around the city makes for a deep dive into the art of digital storytelling. As broadcast journalism evolves, Kasey shares a step-by-step guide to securing coverage for your brand across an outlet's social channels, podcasts, Alexa skills and on-air coverage.

Follow Kasey across her social channels at &...

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Episode 17 welcomes Kane Pitman, beat reporter for the Milwaukee Bucks. Originally from Australia, he's quickly built a personal brand throughout the city on the back of his top-notch social media presence and quality writing/storytelling skills. Kane gives us his favorite moments from the Bucks locker room in addition to key branding + storytelling takeaways for your business. 

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Episode 16 features Sam Burns, PR/Social Media Account Executive at B+L. Part 2 of this presentation from the Midwest Foodservice Expo focuses on owned media strategies for food + beverage brands. Learn how to plan and create useful micro-content for social media, newsletters, podcasts, and blogs that fit your budget and time limits. 

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Episode 15 features Andy Larsen, VP/Director of Public Relations and Sam Burns, PR/Social Media Account Executive at B+L. Part 1 of this presentation from the Midwest Foodservice Expo dives into strategies for generating earned media hits and public relations results for food + beverage brands. Learn about pitching journalists, setting up media dinners, and leveraging unique stories to ultimately drive sales.

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Sarah Hauer, a reporter at the Milwaukee Journal Sentinel and creator of the Be MKE newsletter, joins the show to talk journalism, pitching media, and the buzz of the Bachelor. Sarah, Ken, and Sam discuss where the media industry is heading and how you can effectively leverage it. 

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Adam Powers of Pabst Milwaukee Brewery joins Ken and Sam for Episode 13. Fresh off the Fyre Festival documentaries, we critique the recent event disaster while giving tips for how to execute and market a successful activation.

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boelterlincoln.com 

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Milwaukee Brewers director of new media, Caitlin Moyer, is our guest for Ep. 12. Fresh off a historic season, we review the marketing team's viral Sandlot video strategy, how to respectfully talk trash to competitors (Cubs fans), and an exciting look ahead to the 2019 season. 

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Episode 11 welcomes Danielle Fuentes, Senior Account Executive at B+L. Ken and Sam dive into the Dallas Cowboy brand (Danielle's favorite team), how to market for travel destinations, and the power of Instagram in reaching and engaging a target market. 

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Episode 10 is part 2 of our conversation with Tim Cigelske, Director of Integrated Content at Marquette University. Fresh off of his viral tweet, Tim breaks down how an Ariana Grande/Pete Davidson post helped send more than 3.4 million to Vote.org. 

Listen and subscribe to the podcast on your favorite platform:
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Episode 9 features Tim Cigelske, Director of Integrated Content at Marquette University. In Part 1 of 2, Tim talks storytelling, content strategy for Marquette, and how his Beer Runner series started. 

Listen and subscribe to the podcast on your favorite platform:
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