Marketing, Media & Money

Marketing, Media & Money

Are you tired of spending your time and MONEY chasing strategy after strategy only to discover that what worked from 10, 5, or even 2 years ago is no longer working NOW? Tune in to every jam-packed episode where I talk to industry experts and global influencers about PROVEN and PROFITABLE strategies as well as behind-the-scenes secrets to help you scale your business, shorten your learning curve, and stand out in a crowded marketplace. Hosted on Acast. See acast.com/privacy for more information.

Episodes

September 20, 2022 49 min
Do you think about return on ego, or do you think about return on investment? Do you like that dopamine rush you get every time you open your social media accounts? Do you count your likes, shares, comments, or connections? These vanity metrics are the Return on Ego that many people value so much. In this episode, Phil Gerbyshak, a sales coach, explains the difference between Return on Ego and Return on Investment and why you shoul...
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Have you ever played email ping pong, looked at an audience with glazed eyes, or been on a zoom meeting with distracted attendees? You know your IQ, your EQ, so it's time to know your GQ, your Genius Quotient. By unlocking your Inner Genius, you'll be able to supercharge your communication to land your message every time you write, speak, or present. Join your host Patty Farmer as she talks with Catherine Mattiske about the...
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Cold emailing, much like cold calling, often has a bad reputation as spammy or salesy. But when done right, it can be a great way to make personal connections with prospects. In this episode, Adam Rosen, a founder of a tech startup with a penchant for supporting business owners, takes us deep inside cold email outreach. He shares some of the top strategies to convert prospects to clients. One strategy when sending cold emails, don&...
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Marketing and sales go together. Many people are afraid to dive into sales because of the unforeseen impact they imagine if they pursue that path. But if you want to succeed, you must overcome that fear and understand customers’ buying processes. Tune in as your host Patty Farmer sits down for a conversation with Dr. Nadia Brown about ways to overcome the fear of selling. Dr. Nadia Brown is a sales strategist, consultant, trainer, ...
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In the modern world, LinkedIn is one of the most popular social media platforms among professionals. It is where you can connect with other business people, learn about new opportunities, and build your brand. It is also an excellent place to share your work and experiences and grow your network. How do you create a LinkedIn profile that attracts the right people in your space?

 

That is what our guest, Donna Serdula, talks about. Do...

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We all have pain in our lives, physically, emotionally, and mentally, and often, we don’t even know what’s causing them or how to deal with it. Worst is, we don’t even realize that it affects our personal lives and our businesses. In this episode, Patty Farmer sits down with Tarnie Fulloon, the creator of Body Centered Medicine. Tarnie is a mentor, healer, speaker, and author. Today, she talks about how our pain is interconnected a...

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Your golden years are called golden for a reason and should be a time in your life to be treasured. Joining Patty Farmer on today’s episode is Jennifer Arthurton, the creator and founder of the Old Chicks Know Sh*t community, along with a podcast of the same name. Her mission is to inspire and support midlife women in chasing their dreams and creating their kick-ass next chapter. Spurred on by her own experiences, Jennifer empowers...

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There are a lot of personality assessments out there. While they offer great insights, some of them are just not that fun to take. If you also feel this way, Patty Farmer has the episode for you! She sits down with empowerment coach, author, and international speaker, Ricelli Mordecai, to tell us about our core personalities through dogs. Ricelli is the creator of the personality assessment system, What Dog Am I?, which helps ident...

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Getting past buyer's resistance might seem like a difficult proposition for many people in the field of sales. But with the right communication tools, you, too, can get past these objections and make that sale. In this episode, Patty Farmer discusses how to change the way you sell with Connie Whitman, CEO of Changing the Sales Game. Connie talks about the layers of buyer resistance, and what you need to do to overcome each laye...
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You have 20 seconds to make a good first impression with your professional image. How can you pull it off? Patty Farmer welcomes Valerie Weaver, a certified Fashion Image Consultant certified through the London Image Institute. The first thing you need to figure out is your brand and expertise. How do you want to convey your brand in your appearance? Your makeup, jewelry, and the colors you choose speak your personality. Remember t...
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Who ever thought that you could cover everything in one page, especially a business plan? In this episode, Lifestyle entrepreneur and Biz Diva Cynthia Riggs joins host to share her One Page Business Plan. Cynthia is sought-after speaker, mastermind group facilitator, and retreat host and supports women in business in building their seven-figure businesses. She breaks down the concept into five simple yet specific components: vision...
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Claire Bahn is a personal brand strategist and the CEO and Founder of Claire Bahn Group. She has been helping high-achieving entrepreneurs, investors, founders, and executives create their best personal brand for over 10 years.


As an entrepreneur and influencer with over 70k+ followers on social media, Claire has learned the importance of creating and maintaining your personal brand. She helps everyone from entrepreneurs to busi...

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Heidi Parr Kerner is a Speaker, Coach and former Psychotherapist, networking queen and founder of Coffee Club Divas. She has positioned herself as a leader in the arena of Women's Empowerment, Business Networking, Motivational Speaking, Sales Training, and Transformational Change.



Heidi's coast-to-coast career spans 25 + years and includes roles as a career coach, group facilitator, certified seminar leader, radio host, ...

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Mary Amoedo is a Christian, a wife and a mom of 3. This former engineer whose passion for personal growth combined with her love of people has helped her and her husband, Richard, to become one of the most successful couples in direct sales. They are currently the Global Master Distributors for Velovita, a health and wellness company focused on helping people biohack their way to peak performance. It’s their passion to help others ...

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Danielle Woolley is passionate about creating great experiences. She believes that there is always one more idea, or connection, or strategy that can take any experience and make it better. That’s how More Better Business was created. She combines her expert skills and passions with her knack for simplifying complex businesses to create awesome customer experiences. As a trusted Customer Experience Strategist, she helps businesses ...

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Kathy Peake is the CEO and Founder of The Peake Financial Group where she specializes in working with single moms and widows. She is a proud Mom of 3 adult kids with 5 grandkids, and 2 grand-dogs among them. Graduate of Mary Washington College in VA with a BS in Chemistry, and minor in Math, she originally taught high school Chemistry before getting into business over 38 years ago.




WEBSITE: http://www.tpfinancial.net

Get in touch wit...

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AnnMarie Rose is an Online Brand Strategist who helps coaches, consultants and course creators elevate their offers, clarify their brand message and streamline/simplify their digital marketing so they can impact (and earn) millions online without overwhelm. She’s also the creator of Quizness: a 4-phase framework and training program that makes it easy for purpose-driven entrepreneurs to amplify their authority, engage ideal audienc...

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Shayla Boyd-Gill, the Luxe Your Business Mentor and creator of the Luxe Your Business Sales System, is an EXTRAORDINARY and PROVEN business mentor and sales strategist who shows women entrepreneurs how to have it all – family, freedom, and affluence – while doing what they love.



She teaches her clients to restructure their businesses and lives by boosting their high-ticket sales so they can make more money in less time without a hea...

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Nina Froriep has seen it all from the early 90ies on independent features, to big national TV commercials, corporate mega-shows, and (Emmy award-winning) documentary films, including one she produced and directed, called Abraham's Children. 


Today she’s super excited to work with and enable business coaches to grow their businesses with consistent and easy-to-implement video content so they can attract their ideal clients.




WEBSIT...

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September 27, 2021 41 min

Jen Coken doesn’t deliver a talk, she delivers an experience. As a speaker, Imposter Syndrome expert, comedian, author, and international executive coach, Jen is on a global mission to empower C-Suite Level women and their teams to have the audacity to be themselves — to lead without limits. How does she shatter the limiting beliefs that reside within every high-achiever? By helping them eradicate Imposter Syndrome with a powerful ...

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