The Ethics of Lawyer Advertisements: Practical Answers to 5 Common Questions

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Lawyer advertisement plays a significant role in attracting clients and building a successful law firm. However, lawyers must abide by ethical guidelines set forth by governing bodies to ensure that they uphold their professional responsibilities. 

The American Bar Association (ABA) has released a set of guidelines to address some of the most pressing ethical concerns faced by lawyers when it comes to advertising. This guide has gained prominence in recent years and provides practical answers to some critical ethical questions that lawyers encounter in their advertising practices. 

In this episode, we will explore five common questions and provide actionable advice to help lawyers comply with the guidelines on attorney advertising while still successfully promoting their firms.

Link to ABA Rule 7.3: https://www.americanbar.org/groups/professional_responsibility/publications/model_rules_of_professional_conduct/rule_7_3_direct_contact_with_prospective_clients/

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