Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry.
Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a Digital Traffic Manager and has been with the company for five years. Before ThrivePOP, Olivia was a Project Coordinator at 40 VISUALS, where she managed new business development and project timelines.
In this episode…Cannabis conventions aren’t events for people to stand around and smoke pot all day. These trade shows connect B2B professionals with tools and industry trends to advance their businesses. What makes a compelling trade show booth at a cannabis convention, and how can you stand out to attract leads at these events?
Having attended the 2024 MJBizCon, marketing leaders Michele Ringelberg and Olivia Johnson noticed increased engagement among attendees, providing them with qualified leads at their booth. In previous years, these events attracted the wrong type of clients, with many people attending in hopes of sampling products or purchasing merchandise. Olivia and Michele attribute this year’s progress to increased education and feedback. When attending and presenting at MJBizCon, they recommend creating a visually attractive booth that captures attendees’ attention, offering valuable swag that increases brand awareness, and attending educational events to position your brand as a thought leader.
In today’s episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson share insights from the recent MJBizCon. Together, they detail ThrivePOP’s eye-catching booth, the evolution of the convention throughout its existence, and their expectations for future MJBizCon events.
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