Marketing Unfiltered

Marketing Unfiltered

The digital industry is constantly evolving, and it can be overwhelming at times, so tune in if you want to start growing both professionally and personally while staying up-to-date on what's happening in the industry and how to apply the best marketing strategies to increase your revenue! You'll be surprised at how much psychology goes into marketing and what you can do to ensure that the traffic you're buying is 100% legitimate, as well as how to stop your silent revenue killers. Enjoy various success stories from great leaders and what helped them stay focused and consistent even when things didn't go as planned, while we will be looking into some of the most recent hot topics such as Metaverse, NFT, Crypto, and anything else that may have an impact on our industry in some way. You can anticipate the following:• “Marketing Unfiltered" episodes will focus on what big affiliate marketers are doing right now in their businesses. Listen in for top-tier business and marketing advice, strategies, paid advertising tactics, funnels, and content marketing that is needed to stay at the top. • "#NOTBusiness" episodes will enrich your life and keep you growing as a person (rather than just a marketer/entrepreneur). There is more in life than just business. • "What's Going Down in Your Business" episodes will keep you up-to-date on everything marketing and entrepreneurship has to offer and its challenges. We will occasionally bring you some of our industry's biggest names to hear their stories and keys to success, as well as how to maintain a healthy work-life balance.• Hype topics episodes to assist executives in getting started, we will outline various ways that companies can drive business value in the Metaverse across industries, as well as discuss what crypto and NFT mean for the digital industry and the internet as a whole.

Episodes

November 16, 2022 49 min

Recently, Marketing Unfiltered had the opportunity to interview Blake Hutchison, CEO of Flippa.com – the world’s largest marketplace for buying and selling digital assets. Our hosts Judy Shalom and KJ Rocker asked him about his thoughts on the current state of the industry, as well as where he sees it heading in the future, as well is digital entrepreneurship the next big thing in 2023? What is driving growth and what he thinks.  

F...

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Taboola.com is the leading content discovery platform, connecting readers with the stories they love.  They work with hundreds of publishers and brands to surface their content on their network of 22 billion Pageviews per month.

Today on Marketing Unfiltered, Judy Shalom and KJ Rocker are joined by Andrey Kravchenko to discuss what sets Taboola apart from their competitors. Andrey shares that one of the things that sets Taboola apa...

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When Jason Akatiff started out in affiliate marketing in 2003, he had no way of knowing that he would one day become a self-made millionaire, but through hard work, dedication, and a willingness to take risks, he has become one of the most successful entrepreneurs in the industry.

Jason Akatiff is the definition of the American dream. A  true legend in the affiliate marketing space and a figure that many entrepreneurs look up to.

J...

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Judy Shalom and KJ Rocker are back with a new episode of Marketing Unfiltered, and this week they're joined by Konstantinos Kafkalias, Senior Account Strategist from PropellerAds.com

Konstantinos gives our listeners a detailed look into which Geo's are currently hotbeds of activity and why they will continue to perform well heading into the final months of 2022.

This wonderful trio also discuss how major holidays and sporti...

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Oliver Kenyon is a true success story. He went from being a chef to becoming an affiliate marketing guru, and then sold his affiliate forum AffiliateFix for a seven-figure sum. 

In this episode of Marketing Unfiltered, Oliver talks about his journey, what it takes to be an entrepreneur and shares his ideas about the future of the affiliate marketing industry. 

He discusses together with our hosts KJ Rocker & Judy Shalom, what is ...

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October 12, 2022 60 min

In today's episode of Marketing Unfiltered, Judy Shalom and KJ Rocker sat down with Elena Ruiz Arenas to discuss how web3 is going to revolutionise marketing as we know it. Elena gave her insights into what we can expect from the Web3 revolution and how NFTs' are going to play a big role in it all. She also explained that web3 is all about decentralisation, trustless interactions and security and that NFTs are going to be a...

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Education has been a debate topic for as long as there have been children in school. Some believe that our current education system is fine just the way it is, while others argue that it needs to be reformed. However, there is one area where everyone seems to agree: the current system is not preparing students for the future. With the rapid advancement of technology, the world is changing faster than ever before. In order to keep u...

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The Ethereum Merge is a historic moment for this space and one that is hugely significant. But in simple terms what actually it is and how will it affect the average user? Join us in yet another smashing episode, where KJ and Judy are discussing it all.

 As any crypto enthusiast knows, the merge is a much-anticipated event in the world of cryptocurrency. Ethereum, the second largest cryptocurrency, switched last week from its curren...

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September 14, 2022 65 min

Blockchain technology has the potential to revolutionize the way we do business by providing us with a more efficient and transparent way of recording transactions. 

In this episode, Metaverse Awakens, Judy Shalom and KJ Rocker sit down with Amna Usman Chaudhry to discuss the basics of blockchain technology and how it can be used to create smarter contracts and a more efficient way of doing business. 

They also explore the potential ...

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September 7, 2022 80 min

The future of data tracking is evolving, especially with the advent of web 3.0. Today, companies are collecting more data than ever before and they are using it to track everything from customer behavior to product engagement. 

In addition, as the Internet of Things (IoT) grows, the amount of data that companies must track will only increase. This of course poses a challenge for companies that want to stay innovative and competitive...

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The FCA Consumer Duty is a regulation that affects lead generation in the UK. In this episode, KJ Rocker and Judy Shalom discuss how Consumer Duty is affecting businesses and consumers, and what steps you can take to ensure compliance. As it is now, the consumer duty requires lead generators to have systems and controls in place to ensure that leads are not generated from customers who have made it clear that they do not want to re...

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As marketers, we often need to create landing pages to sell our services and products, collect contact information, drive participation in events, and much more. 

But how do you create a really good landing page? If you've created landing pages before, you know how difficult it is. And how easy it is to get caught up in chasing best practices and great landing page templates. Or consider how many form fields to have and what CTA...

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August 17, 2022 79 min

Influencer marketing is becoming an increasingly important channel for many companies and there is today a long line of companies that have made it an important part of their media marketing mix. While more and more people choose to work more with data-driven Influencer marketing for a reason. 

In today’s episode of Marketing Unfiltered, we start by talking about what data-driven influencer marketing is and what it means to have the...

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Marketing Unfiltered is back this Wednesday with yet another amazing episode and we are ready to talk specifically about strategy and funnels for paid social. But at the same time what it takes to succeed with advertising on social channels. This time we don't talk about a case, but dive deep into how to create an effective strategy for paid social, and the most important parts of it. Also how to build funnels with different ph...

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It’s August 2022 but where do we stand in terms of e-commerce? And how much do you have to sell to make a decent living from your e-commerce business? Tune in and listen to Judy and KJ's thoughts in  Episode 6 of Marketing Unfiltered, where Judy discusses the difficulties of starting an e-commerce store, as well as how the last few months of war have affected trade on a global level. 

She also explains why it can be more difficu...

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TikTok has grown at a breakneck pace, and as the platform's user base expands and diversifies, more marketers are taking notice.

But how do you succeed organically as a brand on TikTok? and how do you create really good content that gets shared? In this episode, KJ and Judy discuss this and much more because there hasn't been much talk about social networks in a long time.

TikTok has become the fastest growing app and social ...

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The inflation fire was still raging in the early summer of 2022, but it wouldn't be long before signs of disinflationary forces were on the way in parts of the economy, and it wasn't just the infamous "demand destruction" that could result from the value of consumer wallets being eroded. Shortly after some of the major department store chains began to reap the benefits of easing restrictions and normalizing customer...

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Bitcoin down under $20,000, flash crash in Ethereum and another failed billion project. Who even remembers when something good happened in the crypto world? 

We are trying to understand what is really going on, and what it can mean for crypto as a whole. We will be discussing the past six months. When did everything turn around? How long will the crypto winter last? Are we anywhere on the horizon? This together with some of the late...

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What is Lead Generation and what can you expect from it in 2022?
Lead generation has become one of the most important aspects of any business lately and one of the most successful driving mechanisms to get customers for any business. To successfully generate leads, marketers must have a well-defined strategy and intimate knowledge of their target audience. 
How do you accomplish that? How to use paid advertising to generate leads? W...

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There is a reason why affiliate marketing, despite being a very powerful way of earning money online and in spite of proving itself for more than two decades as a legitimate business,  still leads to many novices failing and giving up but also well-established affiliates- it's because there are a number of challenges that need to be hurdled and understood how to adapt to certain changes that affiliate marketing industry is faci...

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