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Most sales strategies don’t work because they focus on closing deals, not creating value.
This week on MarketPulse: Pros and Pioneers, we’re joined by Bob Burg, author of The Go-Giver, to break down:
🔹 Why giving is the ultimate sales strategy
🔹 How AI is changing—but not replacing—human relationships
🔹 The #1 reason people don’t buy from you (and how to fix it)
If you’re tired of outdated sales tactics and want to build trust, create real impact, and increase revenue without being “salesy”, you don’t want to miss this.
📅 Join us on 2nd July at 3 PM UK time for the full episode.
📢 Watch here: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1
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Episode Transcript
Most people think sales is aboutpushing harder.
It's not according to Bob Berg,the bestselling author of The Go
Giver.
The key to success is creatingvalue before asking for anything
in return.
In this episode, I'm privilegedto be joined by the amazing Bob
Berg sales guru, bestsellingauthor and Hall of Fame keynote
(00:26):
speaker Bob reveals whytraditional selling is outdated,
why AI will never replace humanconnection, and how the most
successful people in businessfocus on giving, not taking.
If you want to increase saleswithout being pushy, this is the
episode you need to hear.
Make sure to subscribe to catchthe full conversation when it
(00:46):
drops next week.
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