🚴 In this episode, I consult Valentino Sturba, co-founder of the Italian startup XOA – a smart maintenance and tracking app for passionate cyclists.
We dive into how to position and promote a niche SaaS product, build traction on a limited budget, and leverage strategic partnerships with workshops, micro-influencers, and cycling clubs.
If you're building a niche product and need a step-by-step marketing playbook - from local launch to European growth - this conversation is packed with actionable insights.
🎯 Topics include:
🔥 How to launch a SaaS product with a €20K marketing budget
📍 Why starting hyper-local can be your fastest path to growth
📢 Cold outreach, flyers, and guerrilla tactics that still work in 2025
🤝 Why micro-influencers often beat Meta Ads
🚀 How to build trust and momentum in passionate hobby communities
Perfect for SaaS founders, especially those targeting tight-knit or sport-based audiences.
#SaaS #MarketingTips #StartupGrowth #Entrepreneurship We are online:
➧ Website - https://masterful.info
➧ Podcast - https://podcasters.spotify.com/pod/show/masterful-info
➧ LinkedIn of Will (Host) - https://www.linkedin.com/in/wilhelmlaubach
➧ Instagram - https://www.instagram.com/masterful.info
➧ Email - wl.interwebs@gmail.com
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