This episode examines the impact of AI technologies like ChatGPT on traditional search engines, particularly Google's dominance. We explore SEO strategies, the potential for adaptation, and the ongoing conversation around the future of search in the digital landscape.
[0:24] Discussion of life events leading to sporadic episodes
[0:58] Analysis of ChatGPT's new search capabilities
[2:12] Explore whether ChatGPT could replace Google
[5:37] Importance of maintaining SEO practices amidst changes
[6:09] ChatGPT Search and AI
[6:39] Strategies for optimizing websites for both search engines
[6:56] Insights on ensuring content authority and trustworthiness
[7:36] Closing thoughts on the future of AI search
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Meredith's Husband
https://www.meredithshusband.com
Episode Transcript
Are we recording?
So we haven't done any episodesfor a while.
Speaker 2 (00:04):
Yeah.
Speaker 1 (00:05):
Or episodes have been very sporadic.
Speaker 2 (00:07):
Yeah.
Speaker 1 (00:09):
And the reason for that is life, life.
Let's not say it's beenchallenging.
Life happens, life happens andtook precedence over the podcast
for a little bit.
Speaker 2 (00:22):
Yeah.
Speaker 1 (00:23):
I have all the plans in the world to continue the
podcast.
Speaker 2 (00:26):
Yes, the podcast is coming back and will be more
consistent.
Yes.
Speaker 1 (00:31):
I don't have anything else to say.
Speaker 2 (00:33):
That's it.
Speaker 1 (00:34):
Let's talk about the new search engine from ChatGPT.
Speaker 2 (00:38):
Have you heard about this?
Yeah Well, I got an email fromsomebody who we will not name
who said that the Google searchis over and that the chat GPT
search is the future.
Speaker 1 (00:54):
Right, that's the buzz.
That happens a lot.
Speaker 2 (00:56):
I'm going to talk about that.
Speaker 1 (00:58):
The question I get as a consultant is how do I get my
website into the new chat GPTsearch engine?
How do I optimize my site forAI and no longer Google?
Speaker 2 (01:11):
Pretty much are they saying like forget everything
we've been working on forever,let's move to this new fancy,
bright light.
Speaker 1 (01:20):
No, they have the same inclination that, oh, this
is the future.
We need to get our site intothis new.
We need to bring our websiteinto the future.
Right, we need to future-proofour website.
Yeah, that's the question I getas a consultant.
I'm going to answer that, butfirst I want to put it in a
little context so that it makessense.
If I just tell you what I thinkis the answer, you probably
wouldn't believe me, probably,but I'm going to frame it in
(01:41):
such a way that-.
Speaker 2 (01:42):
But let's now talk about SEO.
Speaker 1 (01:44):
Yeah, no, what?
Okay?
So first my question would beto this person who says Google
is dead.
It's all going to be chat GPTsearch from now on.
The first question I have, forif anyone who is wondering that
is how do you suppose ChatGPTsearches the internet?
Speaker 2 (02:07):
Perhaps Google.
Speaker 1 (02:09):
They're probably using in fact, I guarantee you
they are using Google.
I guarantee you so the buzzthat this is the Google killer.
Speaker 2 (02:18):
Yeah.
Speaker 1 (02:18):
And this has happened before, by the way Not with
ChatGPT, obviously, but therehave been many other things that
have come onto the market andseen as the new Google killer.
They're going to kill Google.
There was once a service whereyou could chat, you could
instant message a question andit would come back, and it would
about anything like a searchengine come back and give you
(02:39):
the answer.
Speaker 2 (02:39):
I missed that.
Speaker 1 (02:40):
Turns out, it was a person, a team of people on the
other end using Google, lookingat the results and then texting
you back.
That was going to be a Google.
That happened with phone callsalso.
There was a service.
At one point you could actuallycall someone and ask a question
and they would Google it andgive you an answer.
That didn't work either.
Speaker 2 (03:02):
Even Bing.
You know the search engine Bing.
I do remember At one pointyears ago.
Speaker 1 (03:06):
Bing still exists.
Speaker 2 (03:07):
Yeah.
Speaker 1 (03:08):
But at one point years ago, bing was busted for
just copying Google results.
Everybody just uses Google tocopy the web.
So let's imagine, let's just godown this path a little bit,
let's say okay this is going tokill Google Like.
This is Google's end, it'sGoogle's demise, yeah, so Google
(03:28):
dies.
Speaker 2 (03:28):
Yeah.
Speaker 1 (03:30):
How is ChatGPT going to function if there is no
Google?
That's going to be challenging.
Speaker 2 (03:36):
Yeah, that would be challenging.
Speaker 1 (03:37):
There's going to be.
No, like something wouldliterally have to replace Google
AOL search In order for Chat,chat GPT to search the web.
Okay, one possibility yeah,google dies.
Another possibility and this,this is the one that has
happened over and over and overis that Google adapts Whatever
it is that ChatGPT introduces,and people are just so crazy
(04:02):
about that they're like yeah,this is so much better than
Google, we're going to use thisinstead.
Speaker 2 (04:06):
We're going to jump ship.
Speaker 1 (04:07):
Why wouldn't Google just start doing that?
And hint, they already have.
Google already has generativesearch results.
They already have AI searchresults.
They already have the samestuff that ChatGPT is rolling
out.
Now they have it.
It's not great.
It's still early in the process, like I'm first to admit, like
they have improvements that needto be made.
(04:28):
Yeah, we all do, but they aremaking them.
The bigger threat I see toGoogle as an entity, as the
dominant search player, is justbeing broken up by the
government because they have amonopoly.
Speaker 2 (04:41):
Right.
Speaker 1 (04:42):
And they do kind of objectively, I think, have a
monopoly.
I mean 90 plus percent ofsearch is done through Google.
Like that to me sounds like amonopoly.
Speaker 2 (04:52):
Yeah.
Speaker 1 (04:52):
So there is the threat of being broken and I
think there have been cases inthe last year that they have
been found in some respects tohave a monopoly and have been
broken up in some respects, butGoogle is still synonymous with
search.
You search the web.
You're using Google to searchthat web.
Speaker 2 (05:09):
Google it.
Speaker 1 (05:10):
So in the short term, yeah, probably the new chat GPT
search will gain somepopularity.
Yeah, I really don't doubt that.
I don't say it won't.
It might be great.
It might be really awesome touse and integrate well with
whatever else you do.
Yeah, long term, I don't thinkit's a sustainable model.
(05:32):
Right To use a service and atthe same time think you're going
to kill that service just isnot sustainable.
It just doesn't make sense.
Google will adapt is my bet.
A year from now, I bet therewill not be a huge adoption of
the chat GPT search engine.
Speaker 2 (05:51):
Maybe some.
Speaker 1 (05:52):
And I use it's nothing against chat GPT as an
AI tool.
Speaker 2 (05:54):
I use chat GPT all the time every day.
Speaker 1 (05:55):
Yeah, I just started.
I hate to say it's nothingagainst ChatGPT as an AI tool.
Speaker 2 (05:57):
I use ChatGPT all the time, every day.
Yeah, I just started.
I hate to say it's pretty cool.
Yeah, it is.
Speaker 1 (06:01):
The show notes for this episode are created by
ChatGPT.
Wow, yeah, the timestamps arefrom ChatGPT everything.
Down below.
If you read it, don't blame meif you don't like it, because
ChatGPT wrote it.
Chatgpt wrote it.
So, to answer the question, howdo?
If you have a business, youhave a website and you want to
(06:21):
get your website to be displayedin ChatGPT search results, what
should you do?
You should do the exact samething that I talk about here on
the podcast.
Getting to the top of Google isthe same thing as getting your
website displayed more often inGoogle AI search results.
It's where, if they're smartanyway, chatgpt is going to take
(06:45):
the results that Google thinksis most authoritative and most
trustworthy, and they're goingto be the same thing that you
would do to get into chat GPT AIsearch results.
Same thing it's nice to relieveat least one level of panic.
(07:12):
Google has answered thequestion.
Spokespeople for Google haveanswered the question.
How do people get theirwebsites into the generative
search, the AI search results?
And their response is the samething Do the same thing that
you're doing.
We don't have a differentsearch engine with AI results,
just like we don't have adifferent search engine for
(07:32):
mobile phones and a differentsearch engine for desktops and a
different search engine forpeople on tablets.
It's all the same.
We've got a bunch ofinformation.
We're going to use it, so Idon't see this as a threat in
the long term to Google.
In the short term, sure, yeah,but it's nothing new.
I've seen this at least ahandful of times, something like
this, not with artificialintelligence, of course, of
(07:54):
course.
Speaker 2 (07:55):
Good to know.
Thank you very much.
Speaker 1 (07:57):
So just go back and listen to all the other podcasts
.
Speaker 2 (08:01):
Yes, please do.
Speaker 1 (08:03):
Hasta la bye-bye.
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