All Episodes

December 7, 2023 39 mins

Send us a text

With a 800 billion yuan market size and 1/5 of the doctor’s workforce, TCM is a force to be reckoned with in China. How did the field keeps reinventing itself and why does Chinese youth gets more attracted by it?

Featuring
- Martin Eriksson : TCM doctor 
- ShaoYefan (邵叶凡) : TWOC - freelancer
- Wu Yanmin : Ori-Bio - Co-founder

To go further
- Middle Earth episode #82 Understanding China’s national park & scenic areas
- Bitter No More: How Young Chinese Became Obsessed With TCM, article by Shao Yefan

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next film or look for a specific talent, please get in touch!

Chinese speaker? Follow our Bilibili account 阿拉丁_说电影

With thanks to Ren Jiayin for production assistant, Wu Daozhi for fact-checking, Kian2018 for picture illustration and Sean Calvo for music support.

The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.

The World of Chinese Magazine
A magazine about Chinese society, culture, history, and more. Support the pod by buying a copy ;)

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Mark as Played

Advertise With Us

Popular Podcasts

Two Guys, Five Rings: Matt, Bowen & The Olympics

Two Guys, Five Rings: Matt, Bowen & The Olympics

Two Guys (Bowen Yang and Matt Rogers). Five Rings (you know, from the Olympics logo). One essential podcast for the 2026 Milan-Cortina Winter Olympics. Bowen Yang (SNL, Wicked) and Matt Rogers (Palm Royale, No Good Deed) of Las Culturistas are back for a second season of Two Guys, Five Rings, a collaboration with NBC Sports and iHeartRadio. In this 15-episode event, Bowen and Matt discuss the top storylines, obsess over Italian culture, and find out what really goes on in the Olympic Village.

iHeartOlympics: The Latest

iHeartOlympics: The Latest

Listen to the latest news from the 2026 Winter Olympics.

Milan Cortina Winter Olympics

Milan Cortina Winter Olympics

The 2026 Winter Olympics in Milan Cortina are here and have everyone talking. iHeartPodcasts is buzzing with content in honor of the XXV Winter Olympics We’re bringing you episodes from a variety of iHeartPodcast shows to help you keep up with the action. Follow Milan Cortina Winter Olympics so you don’t miss any coverage of the 2026 Winter Olympics, and if you like what you hear, be sure to follow each Podcast in the feed for more great content from iHeartPodcasts.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2026 iHeartMedia, Inc.