Midjourney’s Whole System Is Quietly Evolving + a Personalization Hack You (Probably) Didn't Know

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:04):
What's up everybody? Mid journey Fast Hours podcast
episode 54 Halloween edition spooky season.
My favorite caught up on all my Halloween movies this week, so I
feel pretty good. I hate that it's.
OK, what? What did you end up watching?
So I I turned on scooby-doo to see what phase reaction was.

(00:25):
We got some reaction there so had a couple Scooby Doo's in the
mix. Ghostbusters.
Forgot about that one. That's always one I like to
throw on. Did season 1 of Stranger Things.
Wait, like original Ghostbusters?
Original Ghostbusters. Oh yeah.
Big one. Slimer, that one.
Yeah, Big fan of Slimer. Yeah, there was, there was
definitely a bunch that I that Iripped through that I just put,

(00:47):
you know, like during the day, like I'm a, I'm a work and have
something on in the background. I need noise.
So it's just like throw, throw whatever on like that.
So of course. Something where you don't have
to like, pay attention to every single thing though.
Yeah, because that's the other thing.
So here's here's my other thing I realized why I think I like
Stranger Things for anyone that's a Stranger Things nerd.

(01:08):
I think it's because the the agegroup of the kids that are in it
because they don't make anythingwith that age group anymore.
It's like, remember, like Sandlot little.
Giant, that is a good point. Yeah, yeah, yes, yes, like.
If there's something about that 910.
Age group, Little little giants.Oh my God.
Yeah. Like right before, right before
you hit puberty and like you start getting interested in

(01:29):
like, you know, being an adult and like doing other things.
It's like it's right before you're like the most kid you
could be at that age, I think. Dude, the little what was that
kid's name from Little Giants? Throw the ball to Johnny or I'm
Johnny The. Kid that was Spike.
No, the the little scrawny kid that was like, he was like a
little beta kid hanging on his mom's tit.

(01:52):
Don't you talk about my. Mama.
Intimidation. Yeah, oh man.
Classic. Little giants top little giants
in Sandlot and mighty glass in heavyweights.
Might be like my. Dude, there you go.
This is why we're friends, man. This is exactly right.
But that I think that's why I like.

(02:12):
Great Stranger Things. So much right.
It's just like that same age. It's like that same stupid, like
we're we're dumb, but we're a little bit like older and we
still a kind of smart, but we'renot really smart.
I'm I'm with it, man. I'm with it.
Yeah. Airborne.
Airborne, you know, another goodone that was that I should

(02:33):
probably go back and watch that all those those fun like like 3
ninjas. 3 ninjas and then the the second one too is yes maybe
better than the first one I mean.
And then the third one was just like, Nah man, stop.
There's so many. Was big green?
Was that big? Green I watched I watched that
recently, maybe like 6 months ago.

(02:55):
Hollywood, if you're listening, start making stuff with that age
kit again like that was. You're right.
There's childhood. Yeah, that was a great, you're
right, man. We we, we don't do, we do, we do
Pixar. We do Pixar and animated and
then we jump to. Like yeah, there's no in.
Between. There's no in between.
It's not. It's not even teenager stuff
anymore. I'm with that man.
I think that's a really good point.
Yeah, we need it. Need it again.

(03:17):
We need, you know, we liked HomeAlone.
It was a kid. Like we like anything that is
like smart, smart humor with kids.
It's funny. I did do Home Alone for the
kids, yeah, maybe, maybe six months ago, OK, maybe like
within the last year. And they loved it.
I don't know how much of it theyunderstood, you know, like I, I

(03:38):
I genuinely want them to understand.
So like every time we watch a movie, I'll pause it like every
10 minutes. I'm like, do you guys know
what's going on? Yeah, Sometimes it's like, yeah.
But most of the time I'm like, no, I'm like, OK, so this was
happening, you know? And then they'll like, you know,
it'll take us down this rabbit hole where they're like, well,
why is he doing that? You know?
And, you know, and it's just like, OK, now let's get back to

(04:00):
the movie because like, we're not going to finish this so.
Can't answer those questions. Anyway, you know dude, so
Halloween, Halloween's, we're recording this on Friday,
Halloween's this evening. We obviously didn't dress up,
but Rory's got a pretty awesome shirt on.
Maybe we could tell that story alittle bit later in the episode,
the full story. But did that created that shirt?

(04:23):
That's an AI to physical product.
AI to physical product. I think that's the that's the
really cool thing too, is the idea to physical thing with the
with the AI piece of it. Not like it's anything special
either, but like, you know, evenjust with these stickers, right,
just like these little, you know, logo, you know, putting

(04:46):
something in in real life together, something tangible
that otherwise is just another image that's sitting in our mid
journey archive for forever and doesn't see the light of day.
So yeah, man, it's it's cool. It's crazy because I used to be
a T-shirt designer, like I used to do T-shirts.
And then I had to know this. Did this all and you know, I was

(05:06):
doing it all in Illustrator and then like the level of
complexity used to take to get it from like the Illustrator,
then I have to take it into Photoshop.
I'd have to texture it I'd have to vectorize.
I'd have to, you know, basicallyflatten it, you know, vectorize
a bunch of things get it there and then like to send it out for
printing. It had to be in like this very
certain file size and it had to be like everything was so

(05:28):
technical and now it was like I did, I made this design in
weevie and like 10 minutes and Idownloaded the PNG and then I
put it into Printify and I send myself T-shirts like in a night.
So it's pretty sick and we got we got some news on weevie too.
We'll get to I think we'll we'regonna yeah, big, big week.

(05:49):
I mean, we we were just recording an episode last week.
And I mean, it's one of those weeks where lots transpired in
between then even with mid journey, they didn't launch
anything between this week and last week.
But sitting on office hours, there were a couple of like
really interesting updates, you know, like, and we'll maybe
we'll start there. We'll also go through something

(06:09):
we were just talking about rightbefore this call, which is sort
of like an interesting, fun unlock to that.
I'm pretty sure no one else is is knowing if if maybe just a
few people, but we'll go throughthat.
Then I think we'll pivot like we've been doing into sort of
the larger visual AI network andwhat the Hell's going on with
all this stuff. So mid journey office hours.

(06:30):
Rory, did you sit down on this one?
I can't remember if you were in on this one or not.
No, I'm getting, I'm getting like 20 minutes in office hours
and I never get the beginning, which is the part that I want to
hear, you know, I don't want to.Hear the beginning's tough too,
because sometimes David's like late for the 1st 10, so you're
just like, you're hanging there.Yeah, And then I'll be like, I
have to drop off, you know, And then it's like come back and
it's questions and it's like, well, David, how's your dating

(06:50):
life? I'm like, that's not.
I think I, I think I missed my, my window here.
There was there were some interesting notes though,
because last week we were, you know, talking through a few
things that one of the major things that jumped out was you
and I were talking about the UI,right?
And it was just like, OK, you know, they're going to they're
going to do the UI updates. It's going to be a major update.

(07:12):
I think you and I were also bothtalking about like our, our
courses and our guides and we'rejust like, oh man, like I don't
know if we're going to go back and redo everything just because
they changed the UI now. But that I thought the way that
that sounded, that was somethingthat was going to take place in
the future inevitably like 6-12 months down the road.
Turns out they're thinking that's going to come before V8
comes. So if we're talking about V8,

(07:35):
which last time we were here, wewere talking about December,
January, now it's January most likely maybe into February.
But if this is coming before that, right, we're going to get
a whole new UI and then we're going to get a whole new model.
MM hmm. So it's gonna be, I think I
think that is cool though, that we get the UI part of it first.

(07:55):
Let's figure that out. Then we just get a new model
feels natural versus maybe the other way around is maybe a
little bit. Mid journey if you're listening
just don't do chat. That's all I'm asking.
Just don't go to the chat route please.
Tell me what you mean by chat. Are you talking about like with
Reef? Kind of.
Yeah, like I don't want to work in a chat function.
Yeah, I don't either. I don't like that we were

(08:16):
talking about that. I think last time we were just
like, dude, that's just like it's it's an exhaustive way to
to go about it. We already use LLMS quite a bit.
I just want to prompt. I don't want to ask questions so
you know. I don't even like typing in to
LLMS anymore, everything I do now is pretty much audio.
Yeah, right, it's it. But see then with the audio I
have to think about what I'm saying to make.

(08:36):
Sure, I, you do that's what I'm saying.
I mean, either way, it's, I meanwe're, we're babies over here.
We're complaining about energy. But it does it does take a lot
'cause I mean even like from that standpoint, I, I write
better than I than I speak. I'm much more, I would rather
write, take my time, but from anefficiency standpoint, it's
like, oh man, I can knock this out if I'm just talking.

(08:58):
Still got to think though. Still got to think.
I guess we just need the brain chips and it'll just go thought
to thought to generation. Boom, boom, that's what we need.
So anyway, like that UI thing, interesting V8 thing.
You know, the timeline pushed thinking I I would say January's
probably like a good probably late January would be my guest

(09:18):
as of right now style creator. So these are things coming in
the next 30 days now user profiles for the website.
So we're going to get those before end of November and then
we're also going to get this newstyle creator slash style tuner
RIP original style tuner. That was like your favorite
thing. I went back and.
Used some the other day. Did you really?

(09:41):
Need some in mini Max. It was awesome.
They still look good, those V those 5.2 or 6, I forget which
ones it was. They still look good, like to
me. I would be really happy if I got
those today. Yeah.
I was like, yeah, cool. Like.
Yeah, I agree, man. So they're I mean they're
already testing this. They're thinking I think this

(10:01):
was one to two weeks though may slip.
So probably 2 weeks. You can, you can create and
share styles similar to S ref codes with the style creator.
So now we're now we're getting outside of these like billions
of style, you know, codes that already exist and now you have
the ability to create your own. I would imagine maybe part of

(10:22):
that process is like blending, mixing.
I don't exactly know how you create a style from scratch
without seeing any UI or anything like that.
I'm curious about that, but I think that's really, really
exciting. Same with V-71, kind of what we
were talking about last week. There's really nothing to go
into here other than the fact that they may or may not
release. It just kind of depends if

(10:43):
there's a big enough jump. To the question, do we think
style creator could just be likeyou generated an image and then
just like bang it's a style code, like convert the style
code, you know what I mean? Like instead of.
How, how, how different would ithave to be image to image?
So like, yeah, I think that's aninteresting question that you
asked. So let's say hypothetically you

(11:04):
prompted you, you get your grid of four.
Are you from that standpoint? Are you thinking each of those
four could potentially be uniquein their own way?
Like assuming you don't have chaos on.
Yeah, I was thinking like, I wasthinking like the same way that
it would be used as an S ref, except it just becomes a code
and then it becomes more flexible, like it doesn't pull
any of the. I mean I guess they updated

(11:25):
style reference to where it wasn't pulling in objects like
the higher you went on style. Weight it does, it does seem to
get a little bit. Yeah, yeah.
So I was, I don't know if it wasjust like image to code.
It's like, oh, here I created this image.
Let's make this a style code that can now like be utilized
and shared, right? Instead of just an S for.
F It's interesting. I don't.
Know, I don't know if that's what it means or if it's going

(11:45):
to be like, oh, what do you wantyour colors to be?
What do you want? Your, you know your.
Text, yeah, is it, yeah. Is it like are you making
selections or is it sort of a byproduct of something that you've
created and then you to your point have like a tagged number
or code? Yeah, it might be mood board
kind of thing. It could be like how.

(12:06):
Yeah, I. Don't know.
Yeah, here's the UI thing. Sidebar redesign, potential
advanced view mode, broader changes, Core workflow expected
within two months. So that'll happen before end of
the year I would think. OK with advanced view mode and.
Don't ask me what that means. I have no idea what that means.
One other thing that's not on here.

(12:26):
I mean, there was a question about, you know, hey, I mean,
would the editing workflow be more similar to this natural
language, sort of like nano banana type feel?
It seemed to to be confirmed that that's possible and they
could do that. I just don't know that that's
going to be an exact sort of thing, right?

(12:47):
I think mid journey's always looking to put their own unique
way of doing things, you know into the mix.
I'm not really sure about that part of it, although that is one
of the major missing pieces, right?
Like I would like to not have togo to another tool and use nano
Banana or you know, whatever tool's going to allow me to do
that right, Like chat GB. I'm sure open AI is about to

(13:10):
drop another update to their image Gen. probably before end
of the year maybe, and then that's going to do you know,
that was the original nano banana.
The only reason reason people moved away from that right It
was, was that nice little warm hue that you love and the soft
buttery feel of those images that you can just smell and see

(13:30):
from a mile away. You're just like, dude, that's
ChatGPT. ChatGPT and then also only being
able to do 3, two and 2-3 and that's.
And wait forever for this image.One image.
Thank. You great.
And then on the API side, just expensive and still take long
and still not do what you want it to do.
But hey, mid journey, I think it's time for I think it's time

(13:53):
for text and I think it's time for, you know, object
consistency. So those two things in the
editor. It's just we've now we've now
had the taste of it with other tools for a long time.
So it's to me, it's just like that.
I think that I think something like that with the object and
character ref. It just the, the, the the UI of

(14:13):
something like that specificallyshould be different than it is
now, right? I shouldn't have to go in to the
bar and like dial this thing andtake this big guess on all this
values and you know, like it, itshould be very straightforward,
right? You either want a character
consistently all of it, or you want, you know, maybe a thing

(14:34):
about it and that's it. Like, you know, you don't need
to have all these variables in between as long as you've got
the consistency factor dialed down.
So they need to nail that. Again, that's like another one
of those things that would keep you.
You know, keep me here. Definitely in the tool.
Like, because then I could do like, you know, the product side
of things, right? Like I want to have the products
that I'm using, even if that's acar, like I just need the car to

(14:57):
be consistent from shot to shot and the object, you know, O ref,
it'll do it. But there's still like micro
differences. You'll see it when we do, when
you do key frames, like you'll see where things morph and they
aren't consistent because that'sthe biggest tell is if you're
using key frames from car shot 1to car shot 2 and you know
they're moving, you'll see like,oh, the window color changes or

(15:20):
the, you know, the side view mirror is higher in the second
image than isn't because it's just like morphs.
So it's like, yeah, all right. That's the biggest tell on
object consistency. So, but I feel like if it got
text down, then you can get products down, right?
Because then it's like, all right, then the text isn't an
issue on the. Product just like the text thing
that bothers me and maybe this is just because I'm like a

(15:40):
typography snob a little bit. You come on you, you get a hold
of my laptop, you're going to find probably 1000 plus
typefaces on my computer. Or how many variations of
Courier? I mean, I just, I mean, so like
to me it's, it's one yeah, aboutgetting the text right.

(16:00):
But it's the other component of like how much control do I have
over the, the, the typeface itself?
You know, like be nice to to have some sort of plug in there
where it maybe can connect to, to fonts you've already got
access to or there's maybe an approved library, right?
Like there's something like Google or, you know, Google.
Hello, Adobe. Hello.
You guys already have font libraries.

(16:21):
Why wouldn't you connect that? Maybe they are, I don't know.
But you know, like I I want thatdialled in control if I'm going
to get into this typography and tool.
Like for me it hasn't been that big of a need, but.
I mean, mostly like if I was going to recreate the picture of
you, right? Right now I just want the hat to

(16:41):
work, you know? I just.
Want to say anchor? You know what I mean?
Like I think if you solve text, you solve that issue too, right.
So think I could make I could probably make this design like I
could in, you know, with any other tool where it's just like
here, make that America's at thetop and it just goes OK, got.
You yeah, yeah. So I mean it's like it's the
type pot, like the text itself, then it's the design of the

(17:03):
text. Cuz like I, I feel like the, the
design of the text, there's verylimited sort of looks that I've
seen, you know, in there. Maybe maybe just people give up
with mid journey with text. And maybe that's why I haven't
seen a bunch of it either. But I feel like I've seen the
fate same 5 sort of like there'slike a specific sans serif.

(17:24):
There's like a specific serif, there's like a specific mono.
It's it's and then that's it. But.
For anyone who's a designer on here and you just heard those
terms, it either makes you shudder or bring back some
trauma because you know, there'sthere's nothing, nothing that
gets scrutinized to me more thanwhen I was doing design work
than typography. It's like no matter what, I

(17:45):
don't like that fun and everyonehates, everyone likes different
things and it's so annoying. It's.
Like so simple, but it's so complicated.
Yeah. Right.
And I think that's the the mesmerizing part of it.
It's just like even a, a typeface can look different
without any character spacing versus, you know, shortening

(18:06):
that up a little bit, tightening, you know, that space
between the letters and all the sudden it looks totally
different, you know, and so you've got that, you've got the
the variability with the weight and you know, like, I think like
that's where it's so you can nerd out over that stuff just
like we do with mid journey, but.
Oh yeah, do a whole pod on typography.
We needed to. And and conspiracy theories,

(18:29):
apparently, you know, you and I,we could we could go deep that.
One too. I psyop.
I mean, what are we doing? I think so at this point, I
think that's it for the mid journey updates, you know, like
I think that's pretty much it for for office hours.
I will say though, maybe let's say.

(18:51):
Your profile code thing. Yeah, let's let's jump into this
real quick. So we're just talking before
this, and it's just been one of those weeks where I've been
generating a lot of images, mostly for like work stuff.
But I hate IP code. And if you've been around here
for a while, you know this. And so I don't know what what

(19:12):
compelled me to do it, but I wasjust like, hey, look, let me try
one of these other profiles. And I specifically thought, let
me just try it and see if it runs it with my V7.
And I don't know if I'm going crazy, but I remember when you
couldn't run those using V7, youhad to change the model to V6

(19:32):
because I remember that it was just like, I had to go in here
and change this and then change it back, you know?
And it's just like, OK, I get it.
But I've gone in here and I've selected this one.
You can see these are V6 codes here.
Now, important note because Roryidentified this as we were kind
of testing this out before we got on here.

(19:52):
These are not my global V6. OK, so if we go into
personalize, you've got your V6 global and it wants you to swap.
It will not run that on 7. But what I did notice though is
it will run. These other ones that I created,
these other profiles that were V6 and it will run it on the V7

(20:17):
model. So just like for, you know,
purposes of doing this live. So you guys believe me, you
know, like let's just run this really quick.
We'll do the same thing we just did.
And what I'm going to show you here is 2 things.

(20:37):
One, you can see I'm in seven and then two, I've got profile
personalization on and I've got this one selected again, V6
right here. OK, I want to run this.
It's running. Then you can see here my my
global V7 is not on. OK, So it's not coupled with
that. It's running this and then

(20:58):
here's V7. Now it also will let me, you
know, I can combine these two with the with these.
So it still lets me select all those other ones.
I could run these in combination, whatever I want to
do, and I could do the same thing.
But I thought that was interesting because I was just
like banging my head against thewall because I was generating a
bunch of images again and I had to use my personalization code.

(21:19):
And I'm running Stylize 100, right?
I'm already low and I'm just like thinking this sucks.
They need to hurry up and changehis personalization, which
they've talked. They also talked about that guys
on office hours, by the way, newpersonalizations coming and it's
going to be a new system to determine your personalization.
So you're not going to just pickthis A&B anymore, one or two or

(21:41):
skip and it's going to get away from this either warm or sort of
like cold hue that is attached to it.
So thank God, but that's how I ran into this.
And so this is possible. Give it a try.
This unlocks a lot of things forme now because I really liked a
lot of my codes in V6, as I knowyou did.
And it's like, and I love everything about V7 outside of

(22:04):
the personalization itself. So if I can get V7 quality using
V6 personalization, I'm sign me up for that.
Sign me up. So I mean I.
Didn't even change my V6 code like my V6 codes got to a point
where I was like I don't even want to go update them like I
just like them I'm not going to go hit anything else I.
Know, right, yeah. So I mean, look, I mean, this is

(22:25):
the V7, I mean, this is the V7 quality.
I mean, you get the micro, yeah.So anyway, cool, cool little
unlock. It's it's kind of funny how we
we're finding little things every week now that we're back
in the tool, yeah, you know, andwe discover these things, but
that's that's a fun one. Highly encourage you guys to try
that one out, especially if you liked some of those passcodes.

(22:46):
I think we all did V6 so. Definitely big, big I was when
you said it. I was like, no, it doesn't work.
This might because if you guys don't notice if you haven't been
on here, Drew's had some. Drew's had some like weird
features that only work for him.That was weird.
That mood board thing was, yeah,crazy.
I thought I was losing my mind there too, right 'cause it was
like you could mix mood boards, you could combine multiple and

(23:09):
that was right at the beginning and no one else could do that.
And I was like, wait, no one else is like here, like look,
believe me here and no one else could do it.
And then like 2 weeks later everybody else could do it.
Is I don't. Know it's like Drew's got like
the the golden ticket mid journey account.
They they just like they they seed him maybe the new stuff
without telling him. I was, I was on off sours and I

(23:32):
asked, I was just, I was curious, like how many images do
we think the person that's generated the most images is
generated? Yeah, they didn't know.
They didn't know. But they did say no one's
reached a million yet. Really.
Yeah, so he said one. 100,000 something like.
That no, I'm not. I'm only at.
I'm right at 2:50. Really.

(23:53):
I figured. I thought you were like at 200
like maybe a couple months ago. I was at, well, I also, there
were like a couple months where I wasn't generating much, you
know, And then this last week I was just telling you I was like,
I'd probably generated 10 to 15,000, you know, I was just
like crazy. Ripping.
But he was like David did say he's like, I know there are a
couple people with, you know, couple 100,000 or they're a good

(24:16):
number of people with a couple 100,000.
But he's like, no one's reached a million because I was, I was
wondering about, I was like, man, I feel like maybe
somebody's just a crazy asshole has reached a million, but.
I figured. I figured someone would be
there. I mean that's 83,000 a month.
So if you had to do if you kept up.
Jesus. Right.
You'd have to do you know for ina year that would be if you did

(24:39):
a million in a year. So if two years, you'd have to
do 40. OK, so let's just say, let's
just say I'm at 250 flat right now.
You don't want to get to 1,000,000, so 750.
And let's say I gave myself, Oh my God, a year to do it.
How how many images would I haveto generate a day or a month?
You have to do at least. Are you doing the math on this?

(25:01):
I'm trying to do it in my head. 60,000 a month maybe?
Jesus. 60 times. Yeah, it should be.
It should be 60. Hold on.
Divided by 12, which would be 62,500 a month.
Yeah, you're right. Divided by.

(25:22):
We're not math people, guys. So you'd have to generate about
2000 images a day. It's a lot.
It's a lot to do it in a year orto finish up to get to
1,000,000. To get to 1,000,000. 2000 that's
2. 1000 a day. And is is that does that?
Do we know if the image is made?Does that mean like every?
Is that mean 2000 generations? Or does that mean like every

(25:46):
generation is 4? Do you know what I mean?
I think, yeah, that's a great question.
I'm pretty sure everyone is 4. All right, so everyone is 4.
We're going to try this just now.
So let's see, because this is, this is, this is, you know, for
research purposes, we have two. We have 22243794.
OK. So if I run, let's just run

(26:12):
this, this should be 8 images, right?
Yeah. All right.
We'll wait till it's done just to check.
So 243794. This is this is highly
compelling. I mean, yeah, it really is.
Guys, take it easy. We're getting to the answer, all
right. I mean this is.

(26:33):
This is for the real ones out there.
Yeah, 243794. I mean, they should. 24379 OK
wow so yeah, that's interesting bro.
So this is this is one generation versus 4 now that

(26:55):
makes much more sense why I'm like I feel like even though 243
is high, like I just it just feels like it's been a lot more
more because if and that does make sense because this would be
8. I mean, just think about how
many. I mean, you could get to 1000
pretty easily if that's the case, I guess.
Because then definitely like very like very subtle, very
strong, that counts as one. Then like it's generating 4 so

(27:16):
and things like that Remix, right?
I wonder if upscale counts. Probably.
Yeah. I would say that's it's because
it's one. Like let's do, let's just do one
and say and. That's going to be that'll be
one. It just hit very subtle on one.
See if it is if it is one. True, true.
And then what you know again from compelling, compelling

(27:38):
podcasts. Guys, I mean, we're, we're
getting to the answers that everybody really wants to know.
Yeah, this is important because we're.
This is important. I'm sure someone someone on here
that's listening has to have at least 100,000.
OK, so this is done. Like, I know that if you're here
listening to us, you definitely have a good number.
Yeah. So that that counts as one
you're very and then let's see if this upscale counts.

(28:01):
It's going to be. There are another thing, Mid
journeys upscale relatively fastin comparison to to other
upscalers. Yeah, dude, I mean, we got to
give them credit. And honestly, the subtle
upscaler, I mean, look, I, I know upscalers are, people are
snobby about upscalers, but I I think like just generally

(28:23):
speaking, this is pretty good. I mean, yeah, you know, I'm
pretty happy with that. I mean, if I really want to make
sure it's locked in right when you go to Magnific or Topaz or
something like that. But that's that's pretty good,
man. And then let's see, the upscale
did count. So OK, that's we got our answer.
We know now. Speaking of that, I find there's

(28:43):
AI find there's an upscale hole in the marketplace right now.
Tell me, Tell me more. So I feel like of all the
upscalers that I've used, they they all do something well, but
not everything well. Like the thing that bugs me with
Magnific is that like if I have text on anything and you use the
creative upscale, like it messesthe text up.

(29:07):
Like even if it was just a picture of you and your hat, how
the it's going to like mess up the logo and mess up that stuff?
Why is there not? Yeah.
Why is there not like maybe a mask?
Mask. There we go.
Yeah. That, but then the other side of
it is like because Magnific doesgreat stuff with like texture
and detail and like all that other things like that's what I
want. But then the other upscaler is
kind of just soften everything and just like make it bigger

(29:29):
like, but it won't mess the textup.
It just won't add like the the details that I'm looking for.
So to me, there's like, you know, I tried this new one
called Lupa the other day. Lupa.
Yeah. And it was, there's a, there is
actually like a really cool setting in there.
Let me see. Actually, maybe I'll pull it up.
Lupa. I tested it all for you guys so

(29:51):
you know you don't have to. I think it's I did the $24.00 a
month. Plan What a what a nice guy.
Yeah, you know. Are you?
Are you always just that nice? That's a. 100% dude.
So why we need this? It's awesome because I'm like,
you know what? No one, no one else is doing it.
I'll do it so. Spell it for me too, and, well,
not just for me. Spell it for everybody.

(30:13):
Lepa lupa. So like there's the there's this
one I was doing on mid journey image.
They have this setting called realistic.
So it'll take like your AI imageand try to make it like more
realistic, which was interesting.
Whoa. So that, yeah, that's
interesting. I don't know what's bugging out
right now, but that's like that was mid journey.

(30:36):
This is it with the realistic side, right?
But you can go. They have a couple models.
It's like they have a flux, which is more like advanced
control. The video is actually really
decent. It just takes like I did this
Sora video if I was to compare it.
So it does video too. It does video like it's not.

(30:57):
It's actually really good for video.
Like I found it to be like kind of awesome.
But this took about 38 minutes to do the 10 second video.
So it was good. I was impressed.
I I don't know if it's just running on Topaz API, feels like
there's some magnificent here because of you know.
There's interesting, yeah. But there's different models up

(31:21):
in resolution up to 6K. See if I have some other ones
here that are. Actually they got something that
says Max in their their pricing Max 13K res.
So this this is this one was interesting, right?
This is the real this is like that realistic filter where it's
like this was a mid journey image and then like it makes it

(31:41):
right, which is like, OK, like Idon't know if I really want that
for something, but did it? Did one really?
Well, but it could, Yeah, but for certain situations it could
be. Was this it?
Yeah, this one. This one.
Yeah, this one right. Like it screws up the food.
Like you can tell this is AI butit screws up the food a little
bit and like but it makes the people definitely look more

(32:03):
realistic. This is where that mask, dude,
Yeah, I mean, 'cause that's. Not.
It they're when you when you have these separate things like
this, something in the foreground, something in the
background, and they're not the same thing either, then this is
a perfect example of like, you know, you can't control it.
You know, like they're, you can't keep parts of it, but you

(32:26):
should be able to. Right.
I mean like this like for skin texture, right?
Like hell yeah, yeah. Decent and they're using this
they're using this creative, thecreative upscaler here.
But I was, I was pretty impressed with just like this
sort of realism one. Like I thought that was actually
pretty good for, even though it changed the entire color scheme,
which I didn't want it to. Do but, but, but I but I do like

(32:47):
it. And yeah, the this is
app.lupaupscaler.com because you're curious.
And this is pricing, so you can see I'm on the $24.00 a month
one. I'm going to probably, I don't
know how much longer. Apparently they have an API too,
so I don't know. You can probably take this into
somewhere else if you. Want to this?

(33:07):
I mean, so that's that's super interesting.
I might have to give that a try.There's also that, you know,
magnific dropped precision V2. We could talk about that briefly
too. For folks wondering.
I'm not an upscaling expert by any means, like I don't upscale
outside of mid journey too often, but I I like where this

(33:34):
is at. So this is this is with the
precision upscaler. What's changed here is like
you've got this version where itkind of breaks it down.
South V2 Sublime, the most versatile, the subtle creative
touch. And I think out of my experience
is really, really good. But this V2 photo, if you need
something to be straight as it is, it's basically like dialing

(33:57):
down creativity to 0, right? And in the creative function.
So I think some of this is like,yeah, it's new.
It's also kind of like borrowed and taken from other things
they've already created here. But I was using this.
I think this was with Sublime. Sublime is good.
And I like this too because I just added, you know, I, I

(34:18):
wanted some grain in there and Iwanted some sharpening in there.
And, you know, here's the difference, right?
So, well, actually this is, yeah, this is sublime.
Sharpened 40%, smart grain 10%. So this is different than what
you see here, but solid sick. And for anyone who's wondering

(34:39):
too on the sublime thing, the difference between 2X and 4X is
pretty big. Like in terms of like the detail
I've noticed at least. I don't know if you noticed a
difference there. I'm curious about this too.
For you when you take images from mid journey you upscale
them and magnific you taking thenon upscale version or the
upscale version. Depends sometimes like it

(35:00):
depends on what? Like if it if mid journeys
upscale looks really good, I still go in there and do it just
to see what it'll do. Yeah, sometimes it's almost
overkill. Like it almost it can, it can
like especially I I find there'ssometimes becomes trouble with
the HDR and fractality aspect ofit.
You got to like really dial those down if you're taking the

(35:22):
upscale version from mid journeyin here.
That's what I've done several times.
But like, I'm starting to kind of be more consistent with
taking the Nod upscale in here and just going straight to 4X
and, you know, just doing everything there because it just
introduces less artifacts and it's not so restrictive because,

(35:42):
yeah, you get into the upscale in here, it starts, yeah, like
the fractality and HDR specific,they're hard to kind of like
really dial down because you might want some of that in the
image, but you can't really control it once you bring the
upscale version in here already.Yeah, there's there's one thing
that I think here's a here's a pet peeve for anyone that's
listening who's in product on any of these tools, if you are

(36:05):
listening at all. Nothing annoys me more than when
I drop something into one of these tools and it's like file
size too big and I'm just like have like an auto compressor
feature or something like that. Yeah.
Going into like text to video stuff like I do.
It on a point it's a great. Point minimax.
It's just like just compress it down to the highest quality that

(36:25):
you can to then use it because then I have to go take it out.
I have to, you know, decompress this or, you know, take it down
in size, re export it, bring it back in.
It's just like so annoying. You know, they end up not doing
it half the time. It's like fucking, I'm not doing
that, but it's. I'm with you, dumb.
Dumb dumb thing that just pet peeves me.

(36:46):
But I think Magnific again just still has the most sort of
options to like make something. And I like Mystic too, but I use
it on Levy. Yeah, yeah.
Speaking of let's go, let's segue.
I think that's it for, I mean Magna, I think we just wanted to
showcase and let you guys know that there is that Precision V2.
It's available pretty good. My my first take on it.

(37:08):
I love the sort of like ultra detail and the smart grain in
there. It's a nice touch.
Yeah. Let's talk Levy, man.
What? What what happened for for those
of you that don't know. Wevy was acquired by Figma,
which to me is a perfect match. It is the like the exact sort of

(37:29):
ethos of both of the companies and it's game on now.
Like I think to me what, what's so interesting about this is #1
Wevy has been launched for four months, acquired by Mega
company. And that's really I think is is
as much of a story as anything else to 13 person.
I think I think so too. 13 person company launched and

(37:52):
acquired within four months, able to handle a really a really
like ever quickly growing user base with 13 people.
And they built this and you havelike, sort of like a mixture of
like, I'd say they're probably the closest AI tool community to

(38:13):
mid journey where it's like a, they built with a community
focus around it. And the discord is super active.
I, I, you know, the Leor, their founder will get in there and
answer people like it's, you know, over there too, like
amazing at just like really likegetting the community involved
and stuff. And I ask her questions and she

(38:33):
helps and it's like they get back to me right away with
certain things. I'm running a corporate training
and I'm like, oh, can we do likea demo account for some of these
people? It's like done in 15 seconds,
you know like so there is like this benefit.
What I always enjoy about just, that's what, that's what I enjoy
about small companies, either being the consumer or working
for the small company is just the agility and the ability to

(38:55):
like do the unscalable things because those are the things
that people remember the most. Yeah, and like what I remember
the most is just like being ableto talk to them, you know what I
mean? It's just.
Like, yeah. You know.
There's you're right though, Roy.
I mean, do the, I mean the, the,the velocity and then I mean, I

(39:16):
don't know. I mean there was was Flora
before them. Flora might have launched like a
couple weeks ahead of them, but I know they're both in
development at the same time. I mean.
Flora is like the if there was like tears to it.
Like Flora is like the the entrylevel, like most accessible,

(39:38):
simple, easy to use, like kind of constricted learning on the
tools. You don't have to go that far.
Weevie's like the mid ground where it's like if you want to
go a little bit crazier, you want to do some some more stuff.
And then? It's comfy.
So it's like Comfy's like the most extreme, Then it's like
Weevie's like the watered down version of it, but still really,
really good. And then there's flora, which is

(39:59):
like pretty easy. Like anyone can use it and it's
like quick and useful. But there's a lot of those tools
popping up now. I mean, there were, you know, I,
I did a post with Fuser not too long ago.
Very similar node, slightly different, right?
It's just slightly different. But now you're starting.

(40:19):
Yeah, Runway added it. Free Pick has added it.
Or is adding it Adobe, Right. And so, yeah, it's fascinating
to see how that has now become. And, and kind of, you know,
look, I'm going to give you, I'mgoing to give you a lot of
credit here because I think you were doing this stuff months ago

(40:42):
before I'd really seen anybody else doing too much of this.
I mean, there's still not a lot,you know, but you see it more
now. But I mean, you're doing this
four or five months ago. And you know, you were telling
me too, you know, even a couple months, you're just like, dude,
this is the way things are goingto be moving.
Yeah. And then sure enough, here we

(41:03):
go, right. The velocities taken off.
You see the acquisition with Wevy.
You're, you're seeing, like we just mentioned, all these bigger
companies just start to integrate this into their tool
because they realize the effectiveness of this workflow
and streamlining and running things from a scalability and
efficiency standpoint and like the canvas and having everything
in one place. No, you know, the tabs,

(41:23):
obviously the subscription overload that we have just as
consumers, you know, let let youknow just in general, but let
alone on the AI side is out of control.
And then, you know, it's just, yeah, man, it's, it's a, it's a
real, it's real interesting story.
And yeah, I think you're right. Like my experience with Weevie's
been really awesome too. Great team over there and yeah

(41:47):
man, I'm excited to see what's what's ahead there, but.
Because it's interesting becauseyou see what happened, right?
Like this. This is to me, this is like a a
reaction to what happened in themarket.
Like once Google and ChatGPT anda few others really started like
pulling away, you started to seethe other tools like I think
Creo was really the first to be like, OK, I don't know if we can

(42:10):
keep up with this. Let's start adding other tools
and. Then.
Free pick was like gas pedal everything in there.
Higgs field, Higgs field's videomodel wasn't that great.
Then before you know it, they have every other model in there,
right? So it was like, now we have all
this, these aggregator tools that are just pulling all the AP
is in. But then it's like the, IT comes
down to UUIUX scalability in terms of marketing.

(42:35):
And then like how you can get people to continue to pay for
this stuff, right? Because then it's like you can
see it being like a price, like a drop to the bottom once if
everyone has if every tool has an API.
That's right. And everyone can plug their tool
in. Then it's like, well, who has
the best experience and who has the best prices?
So you're going to start to see that to me, like come down.
But Weevie was always like to me, when I saw it, I was like,

(42:56):
oh, I can use everything and it looks like a Figma canvas.
And it feels like I've used to like I'm used to designing with
a compositor and then like beingable to sort of like branch
ideas and layers and like go in different directions, but not
having to do like the Photoshop style where it was like, all
right, let me like duplicate allthese layers, put them in a
folder, click that off, do another.

(43:17):
Like if I wanted to test different things, it was such a
hassle. And this was just like, oh, go
this way, you know? Branch it well, let alone with
ADHD, because then you'll just go down a pathway and you'll
forget about the other pathways that you were already thinking
you're going to go down. You know what I mean?
But the other thing too that I like is that there's no there's
no like defined use for it. Like I can go and create our

(43:37):
thumbnails like we like we've, you know, I put that video up
last week of like sort of the direction that it goes when I
create the thumbnails, which is just free creating just go this
direction. Happy accident.
Cool, keep going there. Or it's like I can go build a
tool that I can run with one click and like that's scalable
right now. What's cool?
I think that's going to happen. I'm hoping well, once it gets

(43:59):
integrated actually into Figma, I know Figma has API in API out
capabilities. So I think, you know, now that
can be potentially maybe run as an agentic system, some of these
tools that are built in weevie. But like I'm I'm very interested
in, you know, Figma has a lot ofother capabilities too for what

(44:20):
you can do with the designs and how you can sort of mold and
maneuver in there. But I like I just like the
match. It makes sense.
I mean, dude, for you, it's unbelievable.
I mean, those are two of your favorite tools ever.
So. Yeah.
Man, that's that's crazy. Yeah.
It's man. So a lot going on there.
Maybe, you know, let's let's talk about Adobe for a second.

(44:43):
Adobe had their Max conference. Was it?
It was at the beginning of the week, right.
Today's Friday. Yeah, It was the beginning of
the week, I believe. Yeah, lot of updates there.
I mean, lots of updates there. I don't know.
Do you want to jump into anything specific there, or is
there like one or two things that stood out where you're just

(45:05):
like, oh shit. Nodes, yeah, like it's like,
yeah, so we understand the other, the other thing with the
node based systems too, right. I think if anyone here who's
listening is a traditional creative, you're using
traditional design tools. Either you're, you know, using
something like Photoshop or you're using, you know, any of
the compositing softwares or things like like Nuke or

(45:30):
Houdini. Like it feels normal or After
effects. It feels like something you've
done before, which is why it's familiar.
It's not just paragraph and pray, right?
Like for prompting, it's like you can do things like a little
bit more hands on. So like Adobe again, realizing
this and I was just people were just hitting me up from the
conference. They're like, oh dude, look,
they're coming for weevie and I'm like there's big news coming

(45:51):
next week. So like.
Yeah, hang tight. You know, just hang tight on
that one. But you know, Adobe's got the
perfect system for it. So they they should be doing
this. They already have no base tools.
But yeah, there was surface swap.
This was definitely one of them that I saw, which was
interesting still. Like Photoshop's going to be the

(46:14):
OR like Adobe's going to be likethe precision tool, like that's
sort. Of how do you feel about that?
Still like 'cause this look, I, I still love Photoshop.
I still love Lightroom a little.I mean, maybe not Lightroom.
I don't really use Lightroom anymore.
Not really out taking photos, but I mean Photoshop.

(46:38):
You guys looking a little old brother?
It's too. Complicated, little old, little
old and a little complicated, especially with this new sort of
trend of, you know, we're, we'reintegrating AI and we want to,
you know, double down on scalability and efficiency.
Well, to your point, what you were talking about earlier, just

(46:59):
like the old way of using Photoshop or the current, even
the current way of using, I mean, it's just just a lot of
buttoned up, you know, knowledgethat you have to acquire to use
all the capabilities in the 1st place, right?
And then maybe the, how you go about doing it, there's just
like all these little steps, right?
Like it's crazy because it's, I'll, I'll figure out how to do

(47:21):
something in Photoshop that I'venever done before.
And I'm, I'm proud of myself forit.
And I'll, I'll do it a couple times and then I won't go into
Photoshop for a couple months. I've completely forgotten,
totally forgot, you know what I mean?
It's like that's that's a problem, you know, maybe maybe
that's not a major problem because I maybe the way that
they're looking at it is they want people in these these tools
every day. But at the same time, I think

(47:42):
like from just like a getting things done as quickly as
possible, as easy as possible standpoint this UIS got to
change. Yeah, experience has changed.
It's. Still a professional tool.
Like I still think they have thethe people that are die hard
Photoshop and have been using Photoshop for a long time.
They're doing really good stuff and like maybe if there's like a
Photoshop light, I mean, I thinkthere is Photoshop light in some

(48:06):
of the things. They can really some of these
features in there. But like, I feel like I know the
people that are doing like real deal stuff need to have like all
this functionality, which is annoying, but it's, it is what
it is. Like I used to have to use all
of this stuff. Now I don't and I forgot all of
it. I'd have to go like refresh
myself on everything. Yeah, it's just an interesting,
it's just an interesting problemfor them, you know, because I

(48:27):
mean, they've just got so much and I'm not saying they should
nerf the capabilities, but they I don't know, I mean, some of
the some of the ways they've gotto do things now, you know, like
with the Gen. Phil, like the, you know, that
was pretty straightforward and easy to do.
They got a lot of these things too, like this looks like this
is up here in this tab, which doesn't look, you know, hard to

(48:49):
do or difficult to find. I just think there's just a lot
to find and a lot to do. And it's a tough problem to be
able to like, I don't know, lay things out in a way that maybe
you're sort of like really accounting for new users and it,
you know, like everybody has to get new users.
So if you're talking about getting new users, you got to
make that that experience not too overwhelming at the same

(49:12):
time. Yeah, no, totally get it.
There's there's to me, there wasalways like I whenever I go back
and then there was a new featureand I was like, what?
And then I'd have to go like watch a 15 minute YouTube video.
And drop it 30 times, you know. And I was like, OK, like that,
yeah. But then, but, but first you had
to find the right YouTube video,correct, Which then also take

(49:34):
your time. You'd have to like dive into the
video and see like, is this guy gonna talk about what I want him
to talk about or not? Nope, just wasting 5 minutes
now. So that was one of the cool
things about the LLM stuff was just like I was using that a lot
with with Photoshop. It's like what, you know, I want
to be able to do this. How do I do this in Photoshop?
Give me the step by step, simple, clear instructions like

(49:56):
walk me through this like I'm a child.
And that's where I was like, oh,this is great.
This is the best way to learn itbecause it just like it broke
down anything you wanted to do in the simple steps.
But this was another thing I think you were talking about,
which was the light, right? This looks cool.
Yeah, there's like these are little things like this is the

(50:16):
finishing side. This is my own opinion though.
Like if everyone's going to be using AI stuff on this post
production stuff, it's going to become so much more important
than it than it already is videoand image, right?
Like the better you can finish this stuff like you need like a
finisher for if you're going to do a real quality work, right
like that. This to me is if you can do

(50:37):
billboards, you can do stuff like this.
You know, you can do big, big print sort of campaigns like
that. You need someone who's solid in
these tools, right? Like that.
You can't just rely on AI to getyou there.
There's still a lot of tweaking that needs to be done.
So this one's interesting. Is this the one?
Is this the one where they move or they're moving the light

(50:58):
around like the light? I think, I think so, yeah.
I'm going to try to find that, yes.
All right, yes. So this is, I like this though.
This is what we've kind of, we definitely wanted a little bit
of this. OK, so they're going to take an
image. Yep.
Here's your. Yeah, here's your little orb
and. It's like real time, like Korea,

(51:20):
kind of. Oh, it's just sick.
So then they, I think they can move.
Yeah, there it is. They.
Can change like. That's it's so cool.
It's nasty. I mean, there's nothing that
can't be done with with AI image.
I mean, like, if you're going tohit me with does it do hands
right? I mean, at this point, just just

(51:43):
don't. Just don't even like I don't.
Even sign off of the podcast now.
Oh my God, yeah, this was this was cool.
I really like the idea. Again, this is what we're, this
is what we're looking for, right?
Like this is the. Kind of there it is.
There's the real time. Yeah, that was dope.
So project this one, was this called light or turnstile OK?

(52:07):
This was This one's called lighttouch.
This one is called turnstile. What is this one?
Let's see what this one is. This is I.
Think this is image to 3D basically.
Yes. Which would be really cool.
This would be you know cuz I think you can move stuff around
within the image and then like also turn it and make it like 3D

(52:28):
or like. Change.
Yeah, yeah. So what's what's, which was also
in, you know, weevie, it was through that Roden, right where
you could take that, turn it into an object and then
basically for compositor, move us around any direction, you
know, from an angle. Yeah, there it is.

(52:49):
Yep, Yep, Yep, Yep. It kind of looks like it's what
it's doing. I wonder if it like keeps the
same detail though. Right.
Roden would sort of like, it would sort of take the detail
down don't like so you could actually build a 3D model and
then like put it somewhere, but.So I guess with this right, you

(53:10):
maybe the step here, the workflow here is you do this and
then they've got that harmonizedthing they introduced right
where it matches the color grading.
And the lighting which is which is important.
Now you can match the lighting if you need to, or change the
lighting so it's all. They have an upscale.
They had an upscale in here too.There is an upscaler in there.
I use it to resolution boost or whatever the hell they call it.

(53:35):
See if they if you scroll through this one, see if they
have the if they have the one ofthis of the shoes.
The sneakers one was to me was pretty impressive.
I don't know if they have it in here.
Maybe not. There was one with the with the
with sneakers and I was like, ohthat's cool.
This one's cool too. This is the OK trace erase so I

(53:56):
don't know if this is going to be the same example I saw but it
was basically taking like I don't know, it showed some guy
smoking a cigarette and it got the cigarette out but it also
took away the smoke. The smoke and.
It's like and. The shadows and stuff which
would be which would be nice. Yeah.
So, Huh. All right, well, let's see.
Is it going to match like I see,like it's the thing when you're

(54:18):
doing Gen. Phil.
I mean, all right. So is it even like?
Is it just like an automated version of Gen.
Phil without a prompt? Basically, could be, yeah.
Kind of feels like what it lookslike.
Like I want to see that smoke example.
Yeah, here it is. Here's that smoke exam.
This was the better example to me.

(54:39):
All right. OK, wasn't smoke and he's
cooking something. But you see all that?
There's that all that smoke detail here, here, here.
Covering him. All.
Right. Legit.
I mean, nano can do that fairly decently.
But. It's it's, you know, it's just

(55:00):
nice to have it as like a littlecursor that you.
Can just drag. And erase.
Yeah, I mean, so I mean there's,look, there's a lot of updates
here this. Show the node system.
They make their stuff look so pretty, but I don't know how
it's going to work. You know, like there's this
project's seen it. This is image to three.
What is that? Image to three?

(55:21):
New dev 7 to 3. Here it is.
Let's do a world of 3D photography.
This is the one where you can move stuff around within the
image. Yeah, which is cool.
Haven't seen that. Yeah.
Haven't seen. That do they get to the point
here where they're changing perspective as well?

(55:42):
I think they might. Yeah, I think right here.
Let's see. That.
Yep, there it is. That's what I'm talking about.
That's what we need. Just like, remember we were
talking about that year, two years ago, You know what if you
could just move the camera around.
We knew it was coming, we knew it was coming and there it is.

(56:04):
What they say this is 3. Is this in Photoshop or is this
in a different tool? I can't tell.
I can't tell either. Let me see this.
This doesn't look like this looks like What is this?
That's. Definitely not Photoshop,
probably some 3D tool, but that's that's interesting.

(56:29):
Project frame forward. What is this one?
This is frame by frame video editing.
I mean, they basically said, hey, look, all those little
updates you guys been doing, youknow, over the last six months,
we're just going to put it all into one update.
But as Adobe typically does, they just hype this stuff and

(56:51):
then we see it. They walk away.
Yeah, like 8 months later, it's not like open AI or Google when
it's like here's VO3 available now, you know, it's like that's.
Going back to that point, though, that you make about drip
feeding, yeah, I mean, it's a little bit annoying that there's
like all these changes week by week.
I mean, it's exciting in some ways.
It also can feel overwhelming, but ironically enough, it it's

(57:14):
less overwhelming than get 20 tools new capabilities at the
same time. Yeah, who's going to go and use
all twenty of those capabilitiesright now and then use them
every day from here on out? It's not going to happen.
So it's just like you'd almost rather take a piece, understand
how it works, wrap your mind around it, figure out when and
why and where you're going to use it, and then get the next
thing and then get the next thing and then get the next

(57:35):
thing. Right.
Yeah. So I don't know, Yeah, that's a
that's an interesting thing. But yeah, there's plenty of
articles here. This this was not like a major
thing that do. You have the node based 1
somewhere. I don't I don't know if I have
the node based thing unless thisis what Is this what you sent
me? Well, this one's cool.
Like I like, I like this a lot. Like this looks like something

(57:59):
that could be very useful. OK.
Let's go back to the beginning here, so you can sort of take
some stuff. Yeah, instead of the keys, it's.
Swap that. This this was what I liked here
was like, let's move that over there.
You know, it changes the perspective.
Let's. Move here.

(58:19):
Drop it in. Now that now that little thing
right there, that then again, I think this is another little
mini mote, right where it's like, again, OK, if everybody
can create great images, you know, what are the things that

(58:39):
separate OK, taste and curation?Also the ability to just how do
you know where the right place to put those chopsticks is?
Yeah, right. And how do you how do you align
something that maybe is purposefully symmetrical or
asymmetrical in an in an, in an aesthetic way, Right.
And then, you know, maybe depending on your request, maybe

(58:59):
this from a client. How perfect should this look?
This is something I'm dealing with right now.
It's like, well, you know, I cancreate either one, but there's a
whole different process for trying to create something that
looks like from a editorial standpoint and something that
looks like an everyday candid lived in, not staged aspect,
right? And so like this is a like this

(59:20):
is another one of those little areas that I'm just seeing this
for the first time where I'm just like, oh, that would
require a, a creative mind or somebody that has that eye to be
able to do these things. And it also is a differentiator.
So. I like that one.
A lot. That is a cool one.
I hadn't seen this actually. Here's the I'll send you.
I can pull these up. I found the node one let me

(59:41):
pull. This we found the node one OK.
Yeah. So I'll pull this one up.
So guys, yes, we are going in deep on the Adobe stuff because
I feel like you start to see some of these things that are
big announcements and then you'll start to see Mimic
products. Right.
Yeah, and mimic this stuff. That's exactly right.
Because we may mention these other things.
I think the best way to think about it is is agnostically,

(01:00:02):
what is the capability itself? And then what does that mean?
Because again, you've got several players in different
sort of niches of this and they're all kind of going to do
the same thing, right? They're not going to leave too
many differentiators on the table, right.
And that's what still like is kind of cool about mid journey.
There's, I mean, Adobe announcedsomething like personalized

(01:00:25):
models, but. Mid Journey launched
Personalization a long time ago.Yeah, they launched style
references a long time ago. You know, like these were things
that just no one else was doing.Yeah, and that's that's why it's
like important to see this kind of stuff, I think, because you
just see, oh, here's the here's.The connect the dots helps you
connect the dots. Yeah, like here's like this one.

(01:00:48):
I was like, oh, this is cool. This is I saw this before this
this smoking and the the traileror the tractor one like I was
like, oh, you just drop that in and then rotate like that's
cool. Like drop in a is that a PNG
file that they're dropping in and it's making just like a it's
just meshing it right there. That's just insane.
Like cool. Like these these are all super

(01:01:11):
interesting to me. Like I've, I've wanted to, you
know, even got all this stuff, but I've just, I'm looking
forward to now that it feels like the, it feels like the
what's it called is done. Like the, is this real?
Like is this AI stuff real? And now it's like everyone's
building products and everyone'supdating products and everyone's
taking direction with it. So like, I'm into it.

(01:01:34):
I'm into it now. It's no longer cats out of the
bag like. You know what?
Hey, we weren't going to talk about this, but I think it could
be cool. Also, God, man, we're we still
got other things to talk about here.
I mean, this is crazy. I mean, what's happened even in
the week, but like, I was just going to show this really quick.
I don't know what people here know about 3D printing, but I

(01:01:56):
think 3D printing in my mind is one of those things where it's
like, oh, it's cool, but I'm notbuying my own 3D printer and I'm
not going to like I don't, I don't want to learn this.
Is everything look the same? Is it all sort of like one
color? Like what are the capabilities?
How is it actually applicable? There's there's this company
called WAMP that will do this stuff for you and it's printing

(01:02:22):
in all these colors and it just got me thinking about like this.
Remember we were just talking about before this episode?
Like this idea to tangible thing.
Yeah. I I'm looking at right now like
I'm in my office. I'll give you like a boring
example. I've got, you know, these just
plain white plastic light switchplate covers just like everybody
else. What if I wanted to create

(01:02:43):
something, I could do that with this, I could create my own
unique thing, right? That that is applicable.
I mean, I think like a lot of things that I think about with
3D printing is like, oh, I couldcreate like this little cool
like collectible thing and set it on a desk.
But is it actually useful? But I think like this kind of
thing where it's becoming more versatile and it's this idea of

(01:03:06):
like putting an idea into motion, right?
Like gifting swag applicable, you know, like changing boring
things could be kind of interesting, could be kind of
interesting. So I don't know that's. 3D print
on demand like are you? Do you just like drop in a
render and it'll like prints andsends?
To you, I believe so I believe so something good.

(01:03:29):
This is really interesting though, because I I always got
trapped in the idea is like, what am I going to use 3D
printing for? Like?
Is this just like this cool thing of like, I've done it and
now I've OK, but I think like ifyou could create things beyond
just static things that sit still, that's where this really
unlocks. And then, you know, I don't

(01:03:49):
know, like keycap covers for your keyboard, it'd actually be
pretty fun. Phone covers, lights, you know,
like taking boring things and adding personal, you know,
personalized curated touches to it, you know, artistic
creativity to. Like video game controllers like
I could see them doing. Like video game?
Yeah, yeah. That'd be like, I just saw
something that reminded me of that but.

(01:04:09):
Do you this is? This is AIAI to physical
product. AI to physical product.
I'm going to leave like we're, we're getting close to time
here. Do we want to talk about
Pompelli at all? Yeah, I think so.
It's interesting. Maybe that maybe that requires A
deeper dive too, because I thinkthat I, I, when I, when I heard

(01:04:31):
that, I instantly thought of you.
I was like, OK, Rory's probably pretty interested to see what
this is. So let's let's do a live.
I was using it the other day. It was very simple.
Tell, tell, tell everybody what it is if they've not heard of
this and who it's by, and you know, all the sort of anecdotes
here. Google Labs Experiments.
So it's Google. It's basically you just enter

(01:04:52):
your website and it's going to start to like drag and drop like
creatives. So it's like you just put in
your website, you can make some changes, you can edit it within
there, but it's kind of impressive.
I won't say the quality is crazy.
Like it's not like, Oh yeah, that's going to be like a, a

(01:05:13):
winning like meta ad creative. But the fact that it can get
done this quickly is pretty impressive.
So like you just go here, you enter your website.
Oh well, I guess in this one. I hadn't see see that's the part
of it I hadn't seen before was like just the ability to drop in
a URL. Yeah, so I used Breeze here,
which was like, you know, it auto.

(01:05:33):
I just I just uploaded the I uploaded the URL and it just it
pulled the colors from the website.
It pulled the typography from the website.
If we look at the business DNA, right?
It pulled the colors, it pulled the tagline, it pulled the brand
values, it pulled the tone of voice, it pulled the brand
aesthetic. And then it gave a business

(01:05:54):
overview, right? And then it pulled the images
that were on the website, right.So basically it took these and
then it just created like 3 specific like like I don't want
to know what to call them like like categories.
And I just like built these and I'm like, OK, that's cool.
It's using the font, it's using the the product imagery.

(01:06:16):
But you can go in here and like edit these.
You can like edit the header. You can, you know, change this
to, you know something else. You can change the font, you can
change the description, you can change the call to action.
You can also edit the image if you want to.
You can fix the layout so it's. It's a light version right now,
right? It looks pretty light, but but I

(01:06:38):
think like the easy but big heavy lift here is just the fact
that you get all of this in one place instantly.
Just with the URL, dude. I mean, you're getting the the
typeface, the brand personality,the colors, you know, right
there, which you know, is sometimes kind of like just a
pain in the ass to get going. And then this is getting you the

(01:06:59):
0 to one phase of creating and iterating right away when they
build out sort of like the depthof and I, I don't know, I
haven't been in here yet, but just looking based on that, that
UI is just like, dude. And then you ultimately have
like the ability to to have likea Canva type thing in here.
I mean Jesus Christ, I mean thisis insane.
Yeah. So let's see if we can just

(01:07:20):
let's just see if I gave it an idea.
Hold the Breeze can frame using a 6mm setting on an iPhone for
fisheye perspective. Let's just say it's just
generate ideas. Let's see what that is.

(01:07:40):
So this is like again, you can just like sort of these were the
ones that were just given to me.I didn't even prompt these.
This is just like straight up 12assets straight out of the
website that they. OK.
So there was, Yeah. So that was just curated for
you. Now this is a specific idea.
Now the other thing too, once this is done generating, which I
don't know how long this will take, but let's see.

(01:08:05):
Oh, this is just giving me all right, Let's just see fuel.
Your flow stayed about two minutes left.
OK, so that was more sort of like create a campaign than it
was actually to prompt. So you just give it a campaign
idea and it'll come up with likethe full idiot progress.
First of all, fitting in multiple daily nightly routines,
focus relaxation. I wonder how like intense this

(01:08:26):
is. But just while this is running,
if anyone was watching last week, right?
And we talked about how to, like, break things down and
like, not, not steal things, but, you know, use stuff as
structure. What are we asking for here if
we're going to create campaigns,right?
Fonts, colors, tag lines. There you go.

(01:08:48):
There you go. Hey, this guy's this guy's
looking at the code in the matrix.
Right now, business overview, this is like, this is like a
system prompt, right? This whole thing is a system
prompt. I'm thinking in weevie guys at
all times. Great.
That's a great perspective. And like, that's the business
DNA. This is everything you'd need to
create like A at least a decent,like, let's just see what the

(01:09:10):
brand values say, you know, nations, a third party tested
clarity, Wellness, like these are all ways to sort of like
build into your system prompts or like the the context that you
give. And I'm saying most people
probably know this by now, but this just brings it right home.
You know, this is like right here.
It's as plain as day. It's like that's what they're
doing to then go and let's see, did this, did this not happen

(01:09:37):
while we were I? Did it happened?
Where is it at? Feel your flows dead?
No. Nothing.
What? Pompelli not a not flowing.
Pompelli we're doing this live, baby, don't you know?
Well, it does say, and it does say an experimental.

(01:09:58):
It's a new Google Apps experiment.
Yeah, we'll see. But it but very cool.
Very, very cool. Interesting.
That's that's fun. I did want to show.
I did want to show this while we're while I have the screen
was for the for the T-shirt, just so everyone can see this.

(01:10:18):
Is done. You were looking for this last
week on the episode couldn't find.
It couldn't find it. I did use a Hezbollah T-shirt as
a style reference. Oh my God.
So good, it's basically just face swapping and then taking it
using Nano to say like take this, take this image, this this

(01:10:39):
design, put these people on thatdesign and then, you know, make
the text. Right face swap style ref.
Face stop style ref then you know I put it on a T-shirt then
I had it sort of got rid of likethe textures extracted it.
This was actually just a mock up, but more so took it here
extract background to make it a PNG right, so that you can take

(01:11:02):
it and put it on T-shirts. But then I was like, all right,
let's just put it on Jackson Dart himself and then see what
that looks like. You know, in a couple different
photo shoots. Obviously doesn't look like him
there but hey, design AT shirt went to predify.
Had it done in maybe like an hour so.
Sounds. Done.
Man, this stuff, this is weevy. You know what I'm going to be

(01:11:23):
able to do in Figma now? Heaven on earth for you.
Well, what's are you? Where are you taking Faye
tonight for? Hollywood wreck grandmas.
So hopefully around the the suburbs here in Long Island,
she's got a she's got her bat costume.
So last year she was a Flamingo.This year she's a bat and.

(01:11:46):
Oh my God, that's great. Really funny looking.
That's great. And you have, you have, you know
what? You know what I think about,
like I think about like whateveryour daughters are doing and I'd
be like, if there was like like evil, not evil me, but like
there's so many twin costumes that I could like think of that.
I'd just be like, I, I gotta like somehow seed this in like

(01:12:09):
you ever like the shining, like those twins, like perfect
Halloween costume, you know, like always.
There's like a ton of twins. But they're they're, they're
gonna have to. Like I know they have to do what
they want. I, I feel like I missed my
window to control exactly what they wanted to wear last year.
Was that last year because I really wanted to do that.
That old lady, you know, they'redressed up as like elderly

(01:12:32):
ladies and they're. They're.
Walking the little walkers with tennis balls and my wife was
like, no, Drew, no, next year, next year, next year, next year.
And then now they're just Nope, Princess, we got to be Elsa.
We got to be Elsa. We got to be Elsa the second
year in a row, we're going to beElsa.
So. I I always loved.
We went to the went to the kids Halloween parade, saw some great

(01:12:54):
costumes. Like you let you let New York
run wild on on costumes, right? And you're going to get some
good stuff because you got a bunch of, you know, a bunch of
artists that will spend the timeto make really impressive stuff.
And it's someone's just so creative and you're like, that's
so damn good. Yeah.
Someone be this giant balloon animal costume for their kids.

(01:13:14):
It's like a it was like one of those balloon animal dogs.
You. Know.
Make me a bicycle clown kind of thing.
How did they do that? Was it?
Were they? I don't know how.
It was awesome. It was in like a red.
It was like a red cellophane type texture.
So like in this thing. They're in it and the.
Oh my God. And the face was like mesh, so
like it it was, it just was the dog.

(01:13:37):
And I was like, oh, do that. Some really good.
Ones. Yeah, that's pretty wild.
I crack up because the people are so creative and I love it.
That's why, again, it's partially why it's my Oh, you
want to see this other one for for a little just a throwback.
I feel like you might you might appreciate this one of my

(01:13:58):
costumes. Dave, you ever seen the movie?
You ever seen the movie Vegas Vacation?
Chevy. Chevy.
Yes, exactly. There's Do you remember Nick?
Papa George. Yes, yes.
So I found, I found this pictureof my Halloween costume from
college where I made the fake IDand I was, I was a fake ID for

(01:14:23):
Halloween. And I walked around the bars on
campus when I think I was 18, and everybody let me in because
it's just like this. Yeah, that's ultimate psyop to
get in the door right there. Dude, that's, that's what you
got to do sometimes, you know, you have to be a little bit
creative. You have to push the boundaries
a little bit. I'm trying.

(01:14:44):
It's good to think. It's good to see that you
haven't changed pushing the boundaries.
Why? Why would I?
You know, my mom was like, what are you for Halloween this year?
I'm like a fake ID. She's like, I don't even know
what that means. I'm like, don't worry about it.
It's like. Oh my God.
It was, it was so dumb, but it got it got me in everywhere.

(01:15:05):
If there was like, you know, back in that time, if there was
like viral stuff, it would have been viral probably that I took
it took 400 people took pictureswith it.
You know, it was it was everywhere.
So that one was. That one was fun.
That's when you know you got a good one.
Yeah. It was like there was there was
that one. And then one time in high
school, we dressed up as a six pack of beer.

(01:15:26):
So my buddies and I got we had beer bottle costumes and then we
built a six pack out of Oh my God, cardboard boxes.
And then we wrote beer on it andthey wouldn't let us in.
So they wouldn't let us in school.
So that we wrote root really small on top.
There you go, that's. Principal is just like.
That's adolescence at its finest, dude.
We we always find the the loop, the loop hole somewhere in there

(01:15:49):
just. It was one of those faces like
whatever, just like you got unbelievable go in just.
Just shut up and go. We're all sitting there like
shut up and get inside. Oh.
My God, that's great. But it well dude, love it.
Let's wrap this baby up. Let you guys go trick or

(01:16:12):
treating Rory. Man, it's fun, man.
We we had definitely had a busy one here.
Hopefully we got more weeks likethat.
I think, man, what is what is the saying?
It's like the days are long but the weeks are short.
Something like that. Fact.
It's kind of like that with AI too, not just not just newborns,

(01:16:34):
but yeah, I mean, it's it's likethat.
I'm I'm glad that we had like a lot of those connecting pieces
today, though. Mid journey.
Let's go. Still rooting for you, man.
We got, I'm liking some of the stuff that's on on the table
prior to V8 and I'm obviously excited about V8.
Really, really want to see what that looks like.

(01:16:59):
We should have mentioned this earlier, but I mean, we, we said
it before, they said they're more excited about V8 than
they've been any model previously.
Good. So not to hype this up too much,
but. All we need is nano
functionality and they are totally back in the game.
Still the most aesthetic we pleasing model out there.

(01:17:22):
Add nano function. Dude, really.
Like that could be just that could be your floor.
And then all of a sudden it's like, OK.
That's it, that's it, that's allit needs to be.
And then rock'n'roll from there.But we'll see.
We will certainly see. All right, man, you guys will
TuneIn next week. No, don't step on any nails out
there, all right? Be safe.

(01:17:43):
All right. Be a good costume if I you know,
you were the nail and I was the foot.
Oh. My God, dude, stop.
And then someone else, you know,maybe phase like my tetanus
vaccine that I had. Yeah, yeah, yeah, yeah, yeah.
She's just a syringe. Yeah, yeah.
Juice me up. Yeah, that's great.

(01:18:05):
As always, everyone like and subscribe damn it if you're
still. Here, like and subscribe tell.
Some, yeah. Tell your mom, tell your
grandma. We need more grandmas for sure.
Dogs. Yeah, tell the kids that are
coming to your house for Halloween tonight.
Yeah, fast hours. You watch the majority fast
hours podcast? No?
Oh wow. You should.
You should. Yeah, it's fun.
You should, you should like and subscribe while you're there

(01:18:26):
too. But we'll catch you guys.
We'll catch you guys in the nextone.
Thanks for joining. Have a great weekend.
See ya.

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