#989 Ever wish you could clone your brain into ChatGPT or Claude and have it actually sound like you? In part 1 of this two-part episode, we sit down with Kinsey Soderberg, founder of Authentic AI, who helps entrepreneurs (especially women) use AI tools without losing their voice, quality, or thought leadership. Kinsey breaks down her five core strategies for "training" an AI assistant on your brand — vision and values, ideal customer, voice and personality, offer ecosystem, and messaging/stories — and explains why she hosts all of it in an Airtable "brand brain" connected directly to Claude. We also dig into content systems (idea banks, content calendars, and auto-posting), the difference between automation tools like Make, n8n, and Zapier, and how Claude Skills can supercharge your workflows without needing to know how to code. Whether you're just starting to experiment with AI or ready to build out full automation systems, this episode is packed with practical, real-world ways to make AI work for your business — without sacrificing what makes it yours!
What we discuss with Kinsey:
+ Training AI on your brand's 5 core strategies
+ Vision, values, and mission first
+ Defining your ideal customer for AI
+ Going deeper than "friendly" brand voice
+ Mapping your offer ecosystem
+ Sharing stories AI can't invent
+ Airtable as a "brand brain" database
+ Claude Skills vs. markdown files
+ Building a content hub and auto-calendar
+ Make vs. n8n vs. Zapier automation
Thank you, Kinsey!
Check out Part 2 of this episode.
Check out Authentic AI at AuthenticAI.co.
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