#992 Trellus started as a marketplace meant to save mom-and-pop shops from Amazon — then the market spoke, and founder Adam Haber listened. In part 1 of this two-part episode, Adam, co-founder and CEO of Trellus, joins Millionaire University to share how his company pivoted from a same-day local marketplace into a same-day regional delivery service for heavier, more sensitive parcels — now focused on three unexpected verticals: wineries, direct-to-consumer ranchers, and food banks. Adam opens up about the humbling process of abandoning an idea he was emotionally attached to, why "what people say and what they do are two different things," and how his team built a driver network that pays living wages and earns real loyalty. He also dives into his philosophy on giving back, his "10-20-30-40" model for balancing charity, employees, investors, and growth, and why chasing endless wealth without purpose leads nowhere!
What we discuss with Adam:
+ Trellus's pivot from marketplace to regional delivery
+ Serving wineries, ranchers, and food banks
+ Why the original marketplace idea failed
+ How Trellus vets and pays drivers
+ Comparing Trellus to DoorDash and UPS
+ The meaning behind the "Trellus" name
+ Adam's "10-20-30-40" giving-back model
+ The Peter Luger's Theory of wealth
+ Adam's background as a commodity trader
+ Embracing pivots as an entrepreneur
Thank you, Adam!
Check out Part 2 of this episode.
Check out Trellus at ByTrellus.com/Delivery.
Follow Adam on LinkedIn.
Watch the video podcast of this episode!
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